The Power, Full Of Tender And Empathy: How To Stand Out In Business Writing With Contrasts 

We will start with the brief exercise for your imagination. Imagine you are at the zoo, watching zebras. Suddenly you see a green parrot on the head of one animal. We think you will be intrigued by the question what this bird is doing here. And now you are in the same zoo, but watching the cage of green parrots. You will be amazed, but not intrigued and you will not ask yourself anything. Now you understand what does the contrast mean. This is a tiny detail that grabs your attention and keeps you focused. And you can use it for the business writing and in your personal notes. Let’s discover how, if you are a blog writer.

Make Your Headlines Outstanding

Per example, “My Experience Of The Horribly Good Las-Vegas Churches Trip” contains two contrasts and grabs attention with the doubled force. The primary one is about “horribly good” part, two adjectives meaning different states are standing together creating an enhancement. The second is “Las-Vegas churches”. For many Vegas means gambling, partying, visiting nightclubs. This headline invites to discover different, part of the city, usually hidden from the eyes of regular tourists. The reader is intrigued and wants to read or at least open up an article.

Creating The Persuading Content

To sell something, highlight the transformation your reader achieves after buying your product. Per example, “Turning Your Body Into The Thankful Instrument In Two Weeks On The Contemporary Dance Workshop In Paris”. The headline might inspire and seduce. Using the contrast into the selling emails, headlines, website content etc will make your offer special. Use the contrasts not only in the description but to describe the scene. If you need to create the advertising text, use the scene description to immerse the reader in the story.

Use the contrast to create the tension. Keep the reader focused. This is the only way to make the text immersive and interesting.

Understand Your Customer

Consider your customers are not buying the products, they are purchasing the quality of life. Describe the quality of improved, life to your customers. Persuade your future clients and immerse them in the new world. To describe the improved quality of life after some purchase, start with the description of the current problem your customers are experienced. Google about the needs of the target groups, or even consult the marketing consultant for an analysis if you work in some big company. Use the contrast between the life they have and the life they can have with your product or a service. This is the contrast between what is and what could be. Describe the profits and the changes that could happen. Per example, it could be the self-confidence, the self-love, the social status person will gain after purchasing the product. It can be something like: are you tired from the early wakeups and working for the boss? Try our course How To Become A Top Freelancer Within Two Month Of Practice, and forget about working in the office.

Use an empathy and understanding to offer new life to your valuable customer. Persuade your customer that he deserves everything the best. Delight the fact that there is no need to get used to the pain points, triggering on a daily basis. Provide your clients with the fact that there is a perfect way and it can be achieved with your help easily. Good luck, dear article writers!

Comedian Margaret Cho Announces “Fresh Off The Bloat” Tour and New TNT Pilot “Highland”

Margaret Cho Set To Introduce Her Newest Stand-Up Comedy Material On Upcoming
“Fresh Off The Bloat Tour”

Tickets Go On Sale July 21 Via http://margaretcho.com/tour/

TNT Order New Comedic Drama “Highlands” Starring Margaret Cho To Pilot.

Five time Grammy & Emmy nominated comedian Margaret Cho has much to celebrate as she was recently named one of Rolling Stone magazine’s 50 Best Stand-Up Comics of All Time and is set to launch what is sure to be her sickest stand-up comedy show to date this fall. A pioneer amongst women in comedy, Margaret doesn’t take anything for granted as she continues to tackle difficult subjects with sensitivity and her razor sharp insight with her takes on addiction, abuse, activism and Asianness. It’s all about the politics of disgust and what is disgusting about politics. Aptly titled, “Fresh Off The Bloat,” Margaret says, ““Fresh Off The Bloat” is my sickest show to date. My grandmother said “You look like bloated as if you’ve been found dead in a lake after several days of searching.” Koreans are the most savage of all the Asians. My new show is all about being fresh off drugs and drinking and suicide and coming back to life – finally fished out of the river Styx. It’s meta. It’s magical. It’s me.”

The initial “Fresh Off The Bloat” tour dates go on sale Friday, July 21 here: http://margaretcho.com/tour/ – Please note that the December 6 show in Belgium will go on sale July 20. Additional dates to be announced in the coming weeks.

Margaret’s new TV project Highland has been picked up for pilot by TNT Network. Highland will chronicle what happens when two extended, dysfunctional Korean-American families who share the same patriarch must come together after tragedy strikes. As it turns out, the most reliable person in both families is the one who just got out of rehab.
“Executive producer Liz Sarnoff (Lost,Barry) and Margaret Cho’s brilliant script exposes Margaret’s warm heart and bracing humor, balancing powerful emotional truths with laugh-out-loud scenes and characters,” said Sarah Aubrey, executive vice president of original programming for TNT. “Highland continues TNT’s commitment to bringing diverse voices and worlds to television. We look forward to making a pilot with such a singular talent as Margaret Cho.”

“Fresh Off The Bloat” Tour Dates
9/23/2017 Chicago Theatre Chicago, IL
9/24/2017 Orpheum Theater – Stage Door Madison, WI
9/29/2017 Sands Bethlehem Events Center Bethlehem, PA
10/5/2017 The Wiltern Theater Los Angeles, CA, USA
10/12/2017 2 SHOWS, Gramercy Theatre New York, NY, USA
10/14/2017 Warner Theatre Washington, DC, USA
10/21/2017 2 SHOWS, Castro Theatre San Francisco, CA, USA
11/5/2017 The Fillmore Philadelphia, PA
11/25/2017 Queens Hall Edinburgh, UK
11/26/2017 Tivoli Theatre Dublin, Ireland
11/28/2017 St. George’s Hall Bristol, UK
11/29/2017 Glee Club Birmingham, UK
11/30/2017 The Lowry Manchester, UK
12/1/2017 Academy Sheffield, UK
12/2/2017 Brighton Concert Hall Brighton, UK
12/4/2017 De Meervaart Amsterdam, Netherlands (ON SALE 20 JULY)
12/6/2017 Zuiderpershuis Antwerp, Belgium
12/8/2017 Bremen Copenhagen, Denmark
12/10/2017 Shepherd’s Bush Empire London, UK
12/12/2017 Latter Oslo, Norway

 

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Concert Review: Slipknot “This Summer’s Last Stand Tour” Darien Center, NY

“This Summer’s Last Stand Tour”
Slipknot, Lamb of God, Bullet for My Valentine, Motionless in White
Date: Wednesday, July 29th 2015
Venue: Darien Lake Performing Arts Center, Darien Center, NY

Our Score: 4 out of 5 stars

Slipknot’s “Summers Last Stand Tour” made a stop at the Darien Lake Performing Arts Center in Darien Center on July 29th. Along with the masked 9 piece band from Iowa was Lamb of God, Bullet for My Valentine and Motionless in White. With a line up this impressive the energy outside was running high and as the night progressed each act did a great job building on that energy.

Opening up the night was Scranton, Pennsylvania’s very own Motionless in White. The band performed a brief set which included songs off of each of the bands 3 albums. Though fans were still making their way into the venue those who were able to get through the slow moving security lines were treated to a solid performance by the up and coming metal band. Bullet for My Valentine would take the stage next performing a handful of songs off their upcoming album titled “Venom” in between the new tracks were fans favorites such as “Raising Hell” and “Waking the Demon” which both were definite highlights of the bands set.

Virginia metalers Lamb of God were up next and instantly took the night to the next level. Flanked by large video screens and an impressive lighting rig the visual elements of the show seemed much higher than previous shows by the band. Vocalist Randy Blythe stalked the stage like a deranged psycho path stalking his next victim while spewing out thought provoking lyrics. Drummer Chris Adler laid an impressive rhythmic path which guitarists Mark Morton, Will Adler and bassist John Campbell followed beautifully. The band performed a few songs from their recently released “VII: Sturm Und Drang” along with such LOG classics as “Ghostwalking” and “Laid to Rest” with the always prevalent “Redneck” closing out the set. The band sounded and looked better than ever which made for a great show experience. Shortly after the members of Lamb of God left the stage two giant red curtains emblazoned with large black S logos would close of view of the stage. As the anticipation built so did the crowd which seemed to almost double from when the house lights first came on.

Once the lights came back down and Slipknots “XIX” began playing through the PA it was on. Front man Cory Taylor dominated the stage as the band performed a variety of songs ranging from their break out hit “Wait and Bleed” to newer songs such as “The Devil and I” and “Before I Forget”. DJ Sid Wilson provided a bevy of entertainment as he jigged and shook his way around the impressive stage which included a giant devil head. Guitarist Mick Thompson and Jim Root handled the 6 string duties perfectly while new members drum Jay Weinberg and bassist Alessandro Venturella handled a fair share of the rhythmic duties which were highlighted at times by the addition of Shawn “Clown” Crahan and Chris Fehn. The band as a whole sounded better than ever and performed this night at the top of their game.

With a number of dates left on the “Summers Last Stand Tour” you would be doing yourself a tremendous disservice if you don’t catch one of the remaining dates. Each of the four bands leave nothing on the table making the night worthy of the price of admission and then some.

Motionless in White Set List:

1.) Break the Cycle
2.) Devil’s Night
3.) America
4.) Abigail
5.) If It’s Dead, We’ll Kill It
6.) Unstoppable
7.) Reincarnate

Bullet For My Valentine Set List:

1.) Now Way Out
2.) Your Betrayal
3.) Raising Hell
4.) Scream Aim Fire
5.) Army of Noise
6.) Tears Don’t Fall
7.) Waking the Demon
Lamb of God Set List:
1.) Walk With Me in Hell
2.) Now You’ve Got Something to Die For
3.) Still Echoes
4.) 512
5.) Ghost Walking
6.) Ruin
7.) Hourglass
8.) Vigil
9.) Laid to Rest
10.) Redneck

Slipknot Set List:

1.) Sarcastrophe
2.) The Heretic Anthem
3.) Psychosocial
4.) The Devil in I
5.) AOV
6.) Vermillion
7.) Wait and Bleed
8.) Killpop
9.) Before I Forget
10.) Sulfur
11.) Duality
12.) Disasterpiece
13.) Spit It Out
14.) Custer
15.) (sic)
16.) People=Shit
17.) Surfacing

Blu-ray Review “Stand Up Guys”

Starring: Al Pacino, Christopher Walken, Alan Arkin, Julianna Margulies, Mark Margolis
Director: Fisher Stevens
Rated: R (Restricted)
Studio: Lions Gate
Release Date: May 21, 2013
Run Time: 95 minutes

Film: 3 out of 5 stars
Extras: 3.5 out of 5 stars

In terms of talent in this film, I would give it an extra star just for the cast. Academy Award winners Al Pacino, Christopher Walken and Alan Arkin are all amazing together. Al Pacino never stand out better, well maybe his role in “Jack & Jill” might top this 😉 They are very funny and these guys actually get into their characters. Actor Fisher Stevens, who I just watching this week in “The Burning” (Fun fact: which was his first acting role), continues to give directing a go and he does a great job with this crime comedy. The film itself is decent.  It is probably not something I would plan on revisiting in the future.  But nonetheless it is still worth a watch if you are a fan of the film’s cast.

Official Premise: “Stand Up Guys” stars Academy Award winners Al Pacino, Christopher Walken and Alan Arkin as retired gangsters who reunite for one epic last night. But one of the friends is keeping a dangerous secret – he has to kill his friend, and his time to find an acceptable alternative is running out. As the sun rises on the guys’ reunion, their position becomes more and more desperate and they finally confront their pasts once and for all.

Lionsgate is delivering this film as a Blu-ray combo pack with an Ultraviolet digital copy.  This is becoming a trend with them recently and leaving out the DVD copy. The film itself both looks and sounds great on Blu-ray, especially with the exclusive music from Jon Bon Jovi.  The special features including an audio commentary with Director Fisher Stevens, which is worth checking out if you liked the film.  There are also three featurettes on the production including “The American Muscle: The Stand Up Stunt Driving Scenes”, “The Lowdown On Making Stand Up Guys” and “The Stand Up Songs Of Jon Bon Jovi”. Lastly there are few deleted scenes included as well.

Film Review "The Last Stand"

Starring: Arnold Schwarzenegger, Johnny Knoxville, Forest Whitaker and Luis Guzman
Directed by: Jee-woon Kim
Rated: R
Running time: 1 hour 47 mins
Lionsgate

Our Score: 4 out of 5 stars

There must be something in the water in California. In 1967, actor Ronald Reagan began the first of two terms as Governor. In 2003, actor Arnold Schwarzenegger did the same. But the similarities don’t end there. Both were succeeded in office by Jerry Brown (ironically, Reagan succeeded Jerry Brown’s father). After leaving office both went on to be President. OK, just kidding there, though I’m sure it’s only the fact that, because he was born in Austria, Schwarzenegger is constitutionally prohibited from running for the office. No, now that the politics are over Schwarzenegger is back in the movie game. And he picked a good one right out of the chute.

Las Vegas. As a state trooper sits parked on the dark desert road outside of town he is startled by the roar of an engine outside. He sees nothing in the dark except his radar gun screen, flashing 197. Angered he radios in to complain about the Air Force flying their jets low to the ground. Down the highway, in the little border town of Sommerton, the local high school football team is heading out for a trip to the state championships, as is most of the town. Staying behind is Sheriff Ray Owens (Schwarzenegger), a former Los Angeles drug cop who left the city behind years ago. With most of the townsfolk away for the weekend, Ray envisions an easy weekend, turning over the care of the town to his three deputies. But fate has other ideas.

Smoothly directed and featuring characters that rise above being one dimensional, “The Last Stand” could be an old episode of “Gunsmoke,” with its theme of the law versus the bad guys. Ray is Matt Dillon while his three well meaning but inexperienced deputies (Guzman, Zach Gilford and Jaimie Alexander) are Festus. Sommerton is Dodge City and drug cartel leader Gabriel Cortez (Eduardo Noriega) is the bad guy. And what a bad guy he is. No fewer than a dozen members of law enforcement are killed when Cortez escapes federal custody, aided in his escape by a Corvette ZR-1, a car so fast that, when an attempt is made to pursue it the police are told it’s faster than their helicopter. A fast car always equals car chases and director Kim does not disappoint. In fact, all of the extreme action scenes staged by Kim are quite impressive. His camera continually moves, putting the viewer in the car and taking them along for the ride.

Cast wise it appears that Schwarzenegger still knows how to hit his mark. Now 66, the Austrian Oak has lost a step or two and isn’t afraid to acknowledge it. It’s also great to see Forest Whitaker in a role worthy of his talent. As the head of the FBI team tracking Cortez, he gets to chew a little scenery for once. Peter Stormare is in full crazy-guy mode (think of his role in “Fargo”). I’ve been a fan of Luis Guzman’s since the late 1980s so it’s always great to see him on screen. Speaking of a crazy guy, Johnny Knoxville rounds out the cast as the local goof with one hell of a gun collection.

Complimentary Passes to the Altamonte Springs, FL Screening for “The Last Stand” [ENDED]

For your chance to receive event passes, log on to www.GOFOBO.com/RSVP
Enter RSVP code: MEDIAMX3KG
Wednesday, January 16th, 2013
Altamonte Springs, FL
Passes are limited and are available on a first-come, first-served basis.

Action icon Arnold Schwarzenegger makes his much-anticipated return to the big screen in Korean director Kim Jee-woon’s hard-hitting US directorial debut, THE LAST STAND.

After leaving his LAPD narcotics post following a bungled operation that left him wracked with remorse and regret, Sheriff Ray Owens (Schwarzenegger) moved out of Los Angeles and settled into a life fighting what little crime takes place in sleepy border town Sommerton Junction. But that peaceful existence is shattered when Gabriel Cortez (Eduardo Noriega), the most notorious, wanted drug kingpin in the western hemisphere, makes a deadly yet spectacular escape from an FBI prisoner convoy.

With the help of a fierce band of lawless mercenaries led by the icy Burrell (Peter Stormare), Cortez begins racing towards the US-Mexico border at 250 mph in a specially-outfitted Corvette ZR1 with a hostage in tow. Cortez’ path: straight through Summerton Junction, where the whole of the U.S. law enforcement, including Agent John Bannister (Forest Whitaker) will have their final opportunity to intercept him before the violent fugitive slips across the border forever.
At first reluctant to become involved, and then counted out because of the perceived ineptitude of his small town force, Owens ultimately rallies his team and takes the matter into his own hands, setting the stage for a classic showdown.

Arnold Schwarzenegger stars in THE LAST STAND. Directed by Kim Jee-woon and written by Andrew Knauer and Jeffrey Nachmanoff, THE LAST STAND also stars Forest Whitaker, Eduardo Noriega, Rodrigo Santoro, Johnny Knoxville, Jaimie Alexander, Luis Guzmán, Peter Stormare, Zach Gilford and Genesis Rodriguez. The film is produced by Lorenzo di Bonaventura (the TRANSFORMERS series, RED, GI JOE, SALT).”

Stand Up to Cancer and “The Amazing Spider-Man” T-Shirt Giveaway [ENDED]

THANK YOU FOR ENTERING, THE CONTEST HAS ENDED. WINNERS HAVE BEEN CHOSEN AND NOTIFIED VIA EMAIL. PLEASE CHECK BACK EVERY WEEK FOR NEW GIVEAWAYS!

“BE AMAZING, STAND UP TO CANCER!”

 STAND UP TO CANCER  AND COLUMBIA PICTURES’ NEW FILM “THE AMAZING SPIDER-MAN™” COLLABORATE ON A SPECIAL CO-BRANDED T-SHIRT LINE 

Stand Up To Cancer (SU2C) is proud to collaborate with the upcoming Columbia Pictures film, The Amazing Spider-Man™, for a line of special co-branded t-shirts.  Launched May 18th, and just in time for the movie’s summer debut on July 3rd, these exclusive new designs feature both the iconic The Amazing Spider-Man artwork and hero messaging encouraging everyone to take action against the disease.  The co-branded t-shirts also feature Stand Up To Cancer’s signature upward arrows logo with slogans such as, “Be Amazing, Stand Up To Cancer.” The full line of tees, in youth’s, men’s and women’s sizes, will be available for purchase online at store.standup2cancer.org/shop with proceeds benefiting SU2C.

Media Mikes is excited to offer our readers a chance to one of these amazing shirts that support a wonderful cause. We will be giving away one each of the shirts above.  If you would like to win one of these great prizes below, all you have to do is “LIKE” our Facebook page and then post “SU2C/Spider-Man” and also be sure to “LIKE” this post on  SU2C’s Facebook page or tweet with #SU2C.  If you do not use Facebook leave us a comment below. This giveaway will be open until Friday June 22st at Noon, Eastern Time and is only open to residents of the United States. Only one entry per person, per household; all other entries will be considered invalid. Once the giveaway ends, Media Mikes will randomly pick out winners and alert the winners via email.

About Stand Up To Cancer

Stand Up To Cancer (SU2C)—a program of the Entertainment Industry Foundation (EIF), a 501(c)(3) charitable organization—raises funds to accelerate the pace of groundbreaking translational research that can get new therapies to patients quickly and save lives. SU2C facilitates collaboration among the best and the brightest in the cancer research community. The American Association for Cancer Research (AACR) and a Scientific Advisory Committee led by Nobel Laureate Phillip A. Sharp, Ph.D., conduct rigorous, competitive review processes through which SU2C’s grantees are selected. By galvanizing the entertainment industry, SU2C generates awareness and builds grassroots support for this new approach to ending cancer.

Members of the SU2C Executive Leadership Council include Katie Couric; the Entertainment Industry Foundation, represented by Board of Directors Chairperson Sherry Lansing (Founder of the Sherry Lansing Foundation), CEO Lisa Paulsen and Senior Vice President Kathleen Lobb; Rusty Robertson and Sue Schwartz of the Robertson Schwartz Agency; Pam Williams, partner at Laura Ziskin Productions; and nonprofit executive Ellen Ziffren. The late Laura Ziskin, a legendary film producer who executive produced the 2008 and 2010 SU2C telecasts, was also a co-founder of Stand Up To Cancer.

About The Amazing Spider-Man™

One of the world’s most popular characters is back on the big screen as a new chapter in the Spider-Man legacy is revealed in The Amazing Spider-Man™.  Focusing on an untold story that tells a different side of the Peter Parker story, the new film stars Andrew Garfield, Emma Stone, Rhys Ifans, Denis Leary, Campbell Scott, Irrfan Khan, with Martin Sheen and Sally Field.  The film is directed by Marc Webb from a screenplay written by James Vanderbilt and Alvin Sargent and Steve Kloves from a story by James Vanderbilt, based on the Marvel Comic Book by Stan Lee and Steve Ditko.  Laura Ziskin, Avi Arad, and Matt Tolmach are producing the film in association with Marvel Entertainment for Columbia Pictures, which will open in theaters everywhere in 3D on July 3, 2012.  The Amazing Spider-Man is the story of Peter Parker (Garfield), an outcast high schooler who was abandoned by his parents as a boy, leaving him to be raised by his Uncle Ben (Sheen) and Aunt May (Field).  Like most teenagers, Peter is trying to figure out who he is and how he got to be the person he is today.  Peter is also finding his way with his first high school crush, Gwen Stacy (Stone), and together, they struggle with love, commitment, and secrets.  As Peter discovers a mysterious briefcase that belonged to his father, he begins a quest to understand his parents’ disappearance – leading him directly to Oscorp and the lab of Dr. Curt Connors (Ifans), his father’s former partner.  As Spider-Man is set on a collision course with Connors’ alter-ego, The Lizard, Peter will make life-altering choices to use his powers and shape his destiny to become a hero.

Stand Up to Cancer and Lucasfilm Kick Off The Holiday Season by Using the Force for Good

STAND UP TO CANCER AND LUCASFILM KICK OFF

THE HOLIDAY SEASON BY USING THE FORCE FOR GOOD

New All-Star Behind-the-Scenes Star Wars™ Video Tribute Featuring

Outtakes Debuts

Iconic Darth Vader Design Joins Exclusive Line of

SU2C Star Wars T-Shirts Available at SU2C.org

LOS ANGELES, CA, NOVEMBER 28, 2011— Stand Up To Cancer (SU2C) and Lucasfilm will continue their collaboration this holiday season when they release never-before-seen outtakes from the highly popular star-studded video clip that urges fans to Use the Force for Good.  The campaign continues to raise funds for groundbreaking cancer research that will get new therapies to patients quickly and save lives.  Just in time for holiday shopping and due to popular demand, SU2C and Lucasfilm have added a fourth design incorporating the iconic image of Darth Vader to their line of co-branded tees, which feature Star Wars™ artwork alongside SU2C’s signature upward arrows and slogans such as “Blast Cancer” and “Use the Force for Good.” This new exclusive Darth Vader t-shirt bears the slogan “Do Not Underestimate the Power of SU2C,” and will be available for purchase in late November.  The full line of  tees is available for purchase at store.standup2cancer.org/shop with proceeds benefiting SU2C.

In addition, a new behind-the-scenes look at the Star Wars video tribute featuring celebrity Star Wars enthusiasts and SU2C Ambassadors— Aziz Ansari, Zach Galifianakis, Bill Hader, Ed Helms, Ken Jeong, Jaime King, Seth Rogen, Andy Samberg and Emma Stone—who were joined by Star Wars alum Samuel L. Jackson, can currently be viewed on the Star Wars YouTube channel, youtube.com/starwars, alongside the original video tribute.  This new behind-the-scenes video not only captures funny outtakes from the all-star cast, it highlights candid moments where the cast members express why they participated in the original Star Wars video tribute. With approximately 800,000 hits on YouTube so far, the original Star Wars video tribute encourages fans to Use the Force for Good and join Lucasfilm in donating to Stand Up To Cancer.

“To build a grassroots movement of people determined to end this disease, cancer and references to it have to become part of the pop culture zeitgeist,” said Sue Schwartz, SU2C co-founder and partner at Robertson Schwartz Agency. “Lucasfilm’s willingness to highlight the fight against cancer with an icon like Star Wars is a huge boon to our efforts.  Everyone at Stand Up To Cancer is eternally grateful to Lucasfilm and our celebrity ambassadors for ‘Using the Force for Good.’ We look forward to continuing this campaign through the end of the year to raise funds for life-saving cancer research.”

About Star Wars: The Complete Saga on Blu-ray

Relive the unforgettable moments and experience the spectacular adventure of STAR WARS The Complete Saga in a way only Blu-ray can deliver. This incredible collection unites all six Episodes together for the first time in stunning high definition with the purest digital sound in the galaxy. With over 40 hours of thrilling special features, including all-new content created exclusively for this release, you can journey deeper into the Star Wars universe and discover more than ever before. This month, feel the Force of STAR WARS The Complete Saga on Blu-ray!

About Stand Up To Cancer

Stand Up To Cancer (SU2C)—a program of the Entertainment Industry Foundation (EIF), a 501(c)(3) charitable organization—raises funds to accelerate the pace of groundbreaking translational research that can get new therapies to patients quickly and save lives. SU2C facilitates collaboration among the best and the brightest in the cancer research community. The American Association for Cancer Research (AACR) and a Scientific Advisory Committee led by Nobel Laureate Phillip A. Sharp, Ph.D., conduct rigorous, competitive review processes through which SU2C’s grantees are selected. By galvanizing the entertainment industry, SU2C generates awareness and builds grassroots support for this new approach to ending cancer.

Lucasfilm, STAR WARS™ and related properties are trademarks and/or copyrights, in the United States and other countries, of Lucasfilm Ltd. and/or its affiliates. TM & © Lucasfilm Ltd.  All rights reserved.  All other trademarks and trade names are properties of their respective owners.