How to measure your performance on Twitter

Twitter has 187 million daily active users and is a popular place for people, brands and businesses to market. Brands use twitter to engage with their audience and this is an effective marketing strategy. Twitter allows you to increase brand awareness, keep up with the latest trends in your industry, promote your brand, drive website traffic and get instant feedback about your product or service.

For you to grow on twitter you need to measure your progress. This is important because it helps you gain insight into the quality of your audience and how many followers are engaging with your content. It also tells you how well your content is doing with your followers and if you need to adjust your strategy or not.

If you have never measured your performance on twitter before, it might be a bit confusing. Here are a few ways to measure progress:

Keep up with follower count and engagement rate

Another important way to measure your performance on twitter is to measure your follower count and how it grows over time. You should create a timeline to compare your followers past and present. It’s also important to check how much engagement you get compared to your follower count. Engagement is important because it helps you connect and establish a relationship with your followers which is good for your brand and business, and there are many growth services similar to Twesocial that can help you with that. If you engage, you will gain followers. It is better to connect and engage with your followers than it is to have a huge number of people following you that you do not engage with. Engagement establishes loyalty from your audience.

Use analytics on twitter

A good way to measure your performance on twitter is by using analytics. Twitter analytics gives you details and summaries about individual tweets, media and ad campaigns. You need to understand how your content is being received and you can use this information to measure success, formulate a strategy and make money.

There are also different twitter metrics that you need to track. The top 10 metrics include:

  1. Average tweet performance: Includes average engagement rate, average shares and average retweet numbers.
  2. Audience type: What is the primary gender of your audience? Where are your followers from, what are their hobbies and interests etc.
  3. Engagement rate: tracking your engagement rate will show you whether you are successful in connecting with your audience.
  4. Type of engagement: You want your audience to like, retweet or comment on your tweets to show their commitment. Retweets and comments are more valuable than likes.
  5. Content performance: Look for a good impression to engagement ratio.
  6. Brand follower growth: analytics enables you to track how quickly you are growing your follower base by looking at your performance on a week-by-week basis.
  7. Impressions: Shows you how many people see your account each day.
  8. Video completion rate:  Video views on your twitter analytics shows how many people have seen and played your videos and completion rate shows how many people watched the whole video.
  9. Hashtag performance: Gives insight into your most used hashtags and most engaging terms.
  10. Return on investment: To make sure the money you are putting into twitter campaigns are coming back to you in the form of new customers and conversations.

The most important metric is engagement rate, hashtags, follower growth and impressions.

Check which tweets are most popular

You should always check which tweets perform the best and are the most popular. Pay close attention to the time that the post was tweeted, what the tweet was about and what the format was (whether it was an image, video or meme), as this can help you to get Twitter followers easily and effectively. Also check if tweets that are similar are as popular and keep in mind that there are different times where followers are more active.

Track hashtags

Hashtags are twitters most popular creation. It is not possible to run a social media Champaign without hashtags. Stick to a few popular tags to help gain your tweets more attention and then over time you can experiment with different hashtags to see which ones are best received.

To track your hashtags use Sprouts Social outbound. They provide insight into your hashtags and most engaging terms. Tracking hashtags shows what people are talking about and how many of your hashtags are used. This helps you strategize which hashtags to gain the most engagement.

Emilio Estevez “The Way” Twitter Chat Tonight

Twitter fan chat tonight with Emilio Estevez to chat about his new film “The Way”.  Starting 11/3 at 8pm EST/5pm PST, Emilio will be responding to Twitter fan questions via his account: – to ask question, Twitter users simply reply to @emiliotheway & include the hashtag #thewaychat in their note.

For those on Twitter
Please re-tweet the following message from Emilio:!/EMILIOTHEWAY/status/131414843172454400

For those on Facebook
TWITTER USERS: Have a question for Emilio Estevez? Ask him! Join us this Thursday 11/3 starting at 8pm EST/5pm PST for a live chat on Twitter with Emilio about his new film, The Way, in theaters now. Ask your question by replying to Emilio’s Twitter account and including the hashtag #thewaychat

Simply share the message posted on our Facebook page:


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Interview with Gil Gerard

Gil Gerard is most know for his  role Capt. William “Buck” Rogers in “Buck Rogers in the 25h Century”.  The show is still loved by fans everywhere even after 30 years.  Movie Mikes had a chance to chat with Gil about his role in the show and his upcoming projects.

Click here to purchase “Buck Rogers” merchandise

Mike Gencarelli: How did you get the role of Capt. William Rogers in “Buck Rogers in the 25h Century”?
Gil Gerard: I received the opportunity and turned it down three times.  Finally my agent told me to read the script.  I read it and it was pretty great.  So, I decided to do it.  I turned it down because I didn’t want to do a cartoon character.  I have seen the old Batman series and didn’t want to that type of show.  “Buck Rogers” was based on a cartoon.  I thought that Buck had a great sense of humanity and a great sense of humor.  That is what attracted me to the role.

MG: Have you ever seen any of the original television show or movie back in the 30’s?
GG: Yeah, I saw it when I was a kid.  I preferred the westerns to the serials.  I watched “Buck Rogers” and I also saw “Flash Gordon”.  I got to tell you it was pleasure to meet Buster (Crabbe) when he guest starred on the show.  We became great friends and remained friend until he died.

MG: Do you have a favorite episode from the series?
GG: Yes, it from my least favorite year…which is the second.  I liked ‘The Satyr’.  It gave me a chance to do some character acting.  It also reminded me of what I would have like the show to do for season two.  Which was basically stay on Earth and have adventures on Earth.

MG: 30 years ago, did you have any idea that this show will still be holding on with fans?
GG: No, If I did I would have saved all the props and wardrobes.  I could have had all that stuff.  It was just a job for me.  I did it, the show ended and I did other things.  It is amazing that after 30 years people still remember and love the show.  It is incredible.

MG: Did you get to keep any of the props?
GG: I did.  I have the star fighter from all of the fight scenes.  It was the Buck Rogers’ star fighter.  I have it here in my house.

MG: You have you blog and you frequent the convention scene, do you enjoy keeping in touch with fans at conventions?
GG: Yes very much.  It is very gratifying that people still remember it and it is a really nice things.  I enjoy meeting the fans and talking about the show.  It is nice thing to be remember for something like that.

MG: Tell us about your two upcoming projects “Blood Fare” and “Lost Valentine”?
GG: In “Blood Fare” I play a professor.  It is like a civil war horror film. It relates to the old legends.  It was a great experience and I really enjoyed it.  It was very low-budget independent film.  I love to deal with people that are creative, young and trying to get things started.  I just love the energy.  “Lost Valentine” is with Betty White and Jennifer Love Hewitt.   I play Betty’s son.  She is a woman who is widowed in World War II, her husband was MIA.  Jennifer plays a TV reporter who is doing a story on her.  The whole thing revolved around the fact that he said goodbye to her on Valentine’s day back in the 40’s.  Jennifer ends up finding what happened to her husband and the lost valentine becomes the found valentine. It is a really a nice story.  It will be on the Hallmark Channel probably around Valentine’s day.

Click here to purchase “Buck Rogers” merchandise

Interview with Scoot McNairy

Scoot McNairy stars in this fall’s sci-fi film “Monsters”.  He also has his own production company called The Group Films and starred its first film called “In Search of a Midnight Kiss” and received critical praise.  Movie Mikes had a chance to talk about working on “Monsters”, how it was preparing for the role and working with his wife on the film.

Click here to watch “Monsters” right now on Video on Demand

Mike Gencarelli: What drew you to working on the film “Monsters”?
Scoot McNairy: First off, Gareth (Edwards) showed me the concept or the treatment and based on that I was really excited about it.  The role was really wasn’t developed at the time.  Gareth came and met with us, we sat down and talked about some ideas.  I told him that ever since I was a kid, I always thought I would be a National Geographic photographer.  I would love to be a war journalist or something.  So based on that we incorporated that into the role.  I think at the time is when I really got excited and thought that this was a dream come true.  It was like reliving that childhood fantasy.

MG: What did you find the most difficult about working on “Monsters”?
SM: As far as the budget goes, I am pretty good at rolling with that.  Whitney and I are both very low maintenance actors.  The hardest thing about it was the improving.  The whole film was unscripted, it was all improv.  We made up stuff every day on the fly.  I think that was also the most stress baring thing about it.  We were constant trying to come up with new material on a sci-fi film where there is nothing grounded.  You cannot see anything, you are living in a world that doesn’t exist.  It is created after when we are done with the project.  We felt a bit lost at times.  We just kind of stuck with it and at the end of the day the editor did a fantastic job cutting together a great story out of it.

MG: What was it like worked with your wife, Whitney Able, on the film?
SM: It could have been a make or break ordeal.  I didn’t know how she was going to react to the stressful conditions.  Being in Guatemala in the middle of nowhere of the Jungle.  I think about three weeks into it, I was so impressed with her talent as well as her gung-ho indie film attitude.  I think halfway through the film, I decided I am going to marry this person.

MG: How do you prepare for a role that was mostly improv?
SM: All you do is back-story research.  Don’t get me wrong I usually do a lot of back-story research for my characters but for this one, it was different.  I had to write out this guys life from day one.  This way anything Whitney threw at me or I threw at her, we could come back with a legitimate idea.  We did about two to three months of writing out these characters lives.  A lot of it didn’t get used but it was all there in the back of our heads.

MG: Having worked on many films, how was it working with first time director, Gareth Edwards?
SM: It was good.  As much as he was a first time director, this was kind of find time thing for me as well.  I think we were all really patient with each other.  Being it was a small crew, we had the ability to stop production and sit down and talk about things.  It was very organic.  Everyone was involved in the creative process from the line producer, to Gareth, to Whitney and I.  We all just got together and made this story ourselves.  Due to our patience with each other, I think it led to a good project coming out in the end.

MG: Do you ever have plans to direct?
SM: It is funny you mention that right now, I am just sitting down writing a script right now that I have been developing for four years.  Yes, it is something that I am going to want to direct. Then I have a production company as well, I produced a movie called “In Search of a Midnight Kiss”.  The company is called The Group Films.  We currently have two films in development right now.  Directing is definitely the next step for me.

MG: What can you tell us about the films you are producing?
SM: One of them, “Frank and Cindy”, I can only say that Rene Russo is attached.   At the present time also we have Danny Devito directing.  I have another film I can’t say cause the cast is all over the place.  I am producing with Holly Wiersma who did “Factory Girl”, “Bobby”, “Wonderland” and “Stone” which just came out.

MG: What projects are acting in that are coming out?
SM: I have a movie coming out called “Angry White Man” with Matthew Perry and Mary Birdsong from “Reno 911”. It is a redneck comedy takes place in North Carolina.  I got the “The Off Hours”, I did with Lynn Shelton who directed “Humpday”.  I’ve also got a couple of other projects and TV shows in the works as well.

Click here to watch “Monsters” right now on Video on Demand

Interview with Tyne Stecklein

Tyne Stecklein, who made her memorable debut starring alongside one of her greatest mentors in Michael Jackson’s documentary film “This Is It”, has spent her life dedicating her mind, body, and soul to the art of dance. November 24th all of her hard work will pay off when she co-stars in the star-studded film “Burlesque” along with such greats as Cher, Kristen Bell, and Christina Aguilera. Movie Mikes had a chance to chat with Tyne about her love for dancing and her upcoming roles.

Click here to purchase “This Is It” on DVD/Blu-Ray

Mike Gencarelli: Have you always wanted to be a dancer?
Tyne Stecklein: Yeah, I started dancing when I was three. My mom was a dance teacher. I have done it my whole life. I think by the time I was twelve that I knew it was what I wanted to do professionally.

MG: How did you end up mentoring with Michael Jackson?
TS: Well that was a dance audition I got through my dance agent. The audition was by request only. There was dancers from all over the world there. I think there was like 400 girls auditioning for it.

MG: How was it working on the film “This is It”?
TS: It was really amazing working with Michael (Jackson). While we were working with him, we knew that he was filming but it was originally just suppose to be for his own personal collection. We never thought it will be made into this giant feature film. He was great to everyone. He was really just such a nice guy, very professional and knew exactly what he wanted. He was very hands on with all of us working on the show. Just getting to work around him was just amazing.

MG: Tell us about your role of Jesse in this fall’s “Burlesque”?

TS: I play Jesse, she is one of the lead dancers at the “Burlesque” club. My character is pretty sweet and innocent but me and the other girls that work there are not a big fan of Christina Aguilera’s character when she arrives. We do not like her being a new person there. But the club is going downhill at this point so she ends up having this hidden talent that could help the save the club. One of my funny traits is my character wears big frame glasses throughout the movie, even when I am dancing so that was fun.

MG: What was it like working with Cher and Christina Aguilera?
TS: Yeah, it was amazing. I actually had worked with Cher before for a year in Vegas. I danced at her show in Caesar’s Palace. It was really cool for me to work with her again but in a different setting. That was her as an artist and this is her as an actress. She is incredible at both. It is really inspiring because I would also like to be an actress. It was really cool to be around such amazing talent like that. I had a little scene with her and Stanley Tucci, which was awesome to be apart of. Christina is talent is so many different areas as well and this is her first acting role. She is such a great job with it. That was really inspiring to be around as well.

MG: Tell us about your upcoming film “Friends with Benefits”?
TS: In that film, I play the role of Victoria. Aston Kutcher is one of the leads, he works on the production set of television show. The TV show is has a high school setting and my character is the head cheerleader. She is the brat of the group. I actually auditioned for that as a dancer and then the director Ivan Reitman asked me if I would read for a role as role. I got to do both things, which was really cool.

Click here to purchase “This Is It” on DVD/Blu-Ray