Nick Pittom talks about developing for Oculus Rift and his Studio Ghibli’s Demos

Nick Pittom worked freelance in Video Editing, Motion Graphics and Visual Effects. He wrote, directed and edited a short film called ‘PROTO’, which appeared at the London Short Film Festival and Sci-Fi London Film Festival. He is currently creating Virtual Reality experiences, with two small demos currently released for the Oculus Rift, based on Studio Ghibli films “My Neighbor Totoro”‘ and “Spirted Away”. He is also working on a full VR game called ‘Crystal Rift’, with Jon Hibbins, which is expected to be released some time early next year. Media Mikes had a chance to chat with Nick about developing for Oculus Rift and his Studio Ghibli demos.

Mike Gencarelli: Tell us about your work with Oculus Rift VR gaming?
Nick Pittom: I’d started playing around with the idea of making games with Unity3D, a game engine, and working up some prototypes, but it was after seeing the Rift and people’s reaction to it that I ordered one. After getting to try out the demos that had been made that I decided this was the direction to go on. I’d been trying to get into making films for a while and I suddenly realized that perhaps VR could be an exciting new way to tell stories and build experiences in a way that I could carve out my own path, and it’s going quite so far. I started out making some demos, and after getting some attention from them I’ve moved over into making full games and more substantial experiences. The final consumer version of the kit is some time next year so I hope to have a couple of things ready to go by then.

MG: You have made demos from Studio Ghibli’s “Spirited Away” and My Neighbor Tortoro”; what made you want to recreate these classic scenes?
NP: Starting out working up VR demos I wanted to create something that would grab people right away. I had a big enough challenge creating something that worked in VR, so choosing something that already had great art direction seemed a good way of avoiding some big problems. From there I needed something that was not realistic, as my own level of experience and the technical restrictions of VR would make that problematic, so it felt natural to take something like a cartoon and make it 3D, which would be quite an original take for those films and also for VR. Studio Ghibli has such an awesome style it felt like a natural fit and with Spirited Away being my first film of theirs I decided to go with that. I needed a scene that was enclosed, to keep things contained and manageable, but also recognizable and the Boiler Room was perfect. I first hoped to just make the location, but as I created it I realized it was painfully empty without the other characters, so added in the soot sprites and then quickly Kamaji. The latest version of the Boiler Room also has Chihiro, which was good fun to make! I quickly moved on and realized Totoro would be the most obvious choice to go next, as it’s effectively the mascot for Ghibli. The bus stop scene itself is iconic and had to be the scene to make, including both Totoro and Catbus, both iconic in their own rights. The Boiler Room is not interactive in any way so I felt I had to include something for the player to do and so of course handing over the umbrella became the obvious choice. Really most of the choices with both the demos wrote themselves!

MG: How much time went into each of these demos?
NP: The Boiler Room I got through pretty quickly, getting it out in 6 weeks in all, Kamaji himself I managed to pull together in three or four days. But Totoro was much harder. Being exterior the trees and landscape are not as simple in Unity3D and it has it’s own system that can be tricky at times, certainly less flexible than plain geometry of walls and floors. The animation however was where things got tricky. I modeled and textured the characters, but for that demo I managed to get an awesome animator called Keith Sizemore to help out. He did a great job, as you can see in the demos, but we had some real challenges getting the animations to go over to Unity3D from Maya where they were animated. There’s some tricky technical elements involved in how characters are rigged and set up, and many ways the software can choose to mess that up. But I think perhaps two and half months start to finish for that. All of this was done in my spare time outside of work.

MG: Do you have plans to expand on these at any time?
NP: I actually added Chihiro to the latest version of the Boiler Room demo, which was fun, but I am considering animating the entire scene start to finish. I guess I need to find the time! Otherwise I have other projects that need my attention.

MG: Why do you think these films are so beloved with fans?
NP: The art style is a big part of it of course. There’s such wonderful artistry and talent and craft put into every part of Ghibli’s films, they really are masters of the hand drawn animation. But it’s story, character and design, all working together that really shine through their works. I am sure books can, and indeed have been written about every aspect of what makes this true, but one aspect that stands out in Miyazaki’s work particularly are his strong female characters, all of whom ring true and genuine. I think perhaps in Miyazaki we have an artist perfectly fitted to his art form and every part of his films works so well. On a personal note, I think Princess Mononoke is the strongest film, at least from a storytelling standpoint, but equally it has strong, morally complicated people in a dangerous exciting setting. Good times.

MG: I hear you have one more demo in the cards; can you spill some details?
NP: Originally I had hoped to make a Howl’s Moving Castle demo after the original demo, but someone else got in contact to request I should not, as they had already started on their own. I was happy to oblige, as I was interested in seeing what they made. I’ve not seen it yet, and perhaps it will never be completed, which is a shame. I then decided to work on Cowboy Bebop, but by then I had been in contact with a few interesting people, circumstances changed and I decided to move onto original projects. I’m still considering working something new up as I have Howl’s Castle complete already.

MG: What can we except from your first full VR game “Crystal Rift”?
NP: So, I’m working on three projects actively at the moment. The first is a game called Crystal Rift, which is a VR dungeon-crawler in the form of old-style games like Eye of the Beholder. Jon Hibbins, the creator, demoed it to me at a meetup at Bossa Studios (who make Surgeon Simulator) and asked me to join his project in a creative role. I’ve never worked on a game before so it seemed like a good opportunity to be a part of one and to put my own mark on it. We actually have a Kickstarter up currently for this!. The second project is actually my own Kickstarter that I created to fund a trip to Oculus Connect, a conference in Hollywood. Being from the UK this was quite a distance to travel and expensive, so I made a Kickstarter, the goal of which would give me the money to travel, but would also result in a game I would create that backers could give me ideas to put in. That’s in early stages of design and production, but coming together nicely and should be quite interesting. I’m working with a talented coder and we’ve got some great stuff working out. Nothing to report yet, but hopefully soon!

MG: Do you think that VR gaming will be the future of gaming?
NP: It’s certainly ‘A’ future. I doubt it will replace all gaming, just as consoles have not stopped people playing cards or board games, and just as mobile gaming has not yet wiped out 3DS-style handhelds. But it’s here, it’s amazing and it’s not going anywhere. Anyone who has doubts or believes it is a fad or destined to fail as in the past has certainly not tried the latest prototype (Crescent Bay), which convinced me that the hardware itself is there. It’s ready. It’s the software and experiences that are important to get right now.

MG: What is the biggest challenge you’ve faced developing for this format?
NP: Optimization. Performance. Games struggle to reach 60fps at 1080p HD on consoles, and indeed most run 30fps. We need to be hitting 75fps in 1080p in stereo just for the DK2, and the consumer kit is likely to be 90fps and 1440p. That’s a BIG ask, and means that graphics must adapt to fit that. Looking at something like GearVR, the headset from Samsung that works with the Note 4, that’s an even bigger ask as we have to get 60fps 1440p out of a mobile GPU! Other issues are around usability and experience. What works in games and film or indeed any medium will not work directly in VR. You have to craft experiences and games for VR especially if you want them to work, or at least not cause motion sickness! But I’ve seem some amazing demos and games in VR and in the coming months and years there are going to be a lot of people blown away and very surprised by what VR has to offer.

Studio Ghibli’s “From Up On Poppy Hill” Blu-ray Giveaway [ENDED]

THIS GIVEAWAY HAS ENDED AND WINNERS HAVE BEEN NOTIFIED VIA EMAIL. PLEASE CHECK BACK EACH WEEK FOR NEW GIVEAWAYS!

To celebrate the release of Studio Ghibli’s Latest Animated Masterpiece “From Up On Poppy Hill”, Media Mikes would like to giveaway THREE Blu-ray + DVD Combo Packs. If you would like to enter for your chance to win one of these great prizes, please leave us a comment below or send us an email indicating your favorite Studio Ghibli film. This giveaway will remain open until September 13th at Noon, Eastern Time. This is open to residents of the United States only. One entry per person, per household. All other entries will be considered invalid. Media Mikes will randomly select winners. Winners will be alerted via email.

The dazzling, hand-drawn FROM UP ON POPPY HILL is set in Yokohama in 1963. Japan is picking itself up from the devastation of World War II and preparing to host the Olympics. The mood is one of both optimism and conflict as the young generation struggles to throw off the shackles of a troubled past. Against this backdrop of hope and change, a friendship begins to blossom between high school students Umi (Sarah Bolger) and Shun (Anton Yelchin) – but a buried secret from their past emerges to cast a shadow on the future and pull them apart. From a screenplay by Academy Award®-winner Hayao Miyazaki, the English language version is directed by multiple Academy Award®-winner Gary Rydstrom from a script adaptation by Karey Kirkpatrick (James and the Giant Peach, Chicken Run, Charlotte’s Web) and features an all-star English voice cast including Gillian Anderson, Sarah Bolger, Beau Bridges, Jamie Lee Curtis, Bruce Dern, Isabelle Fuhrman, Christina Hendricks, Ron Howard, Chris Noth, Emily Osment, Aubrey Plaza, Charlie Saxton, Alex Wolff and Anton Yelchin. Frank Marshall and Kathleen Kennedy executive produced.

The Blu-ray+ DVD combo and DVD releases of FROM UP ON POPPY HILL both contain over three hours of bonus materials and include: original Japanese language and English language versions with subtitles and dubtitles; feature-length storyboards; celebrity cast recording featurette with behind-the-scenes footage and interviews; an interview with Goro Miyazaki; original Japanese trailer and TV spots; the music video for the theme song by Aoi Teshima; and a featurette about Yokohama, exploring the history of the sea-side setting where the film takes place. Bonuses exclusive to the Blu-ray edition include a staff speech and press conference by Hayao Miyazaki days after the Fukushima earthquake; and a 20-page booklet containing the original project proposal by Hayao Miyazaki and a letter from Goro Miyazaki.

Help Support DJ Colette’s New Studio Album on Pledge Music

DJ, producer, vocalist – Colette has grown from an integral part of the Chicago underground into a breakout musical triple-threat releasing her most accomplished and fully realized artistic statement to date. Combining the tunefulness of classic pop songs with the thump of classic house of her hometown, the album ventures into new sonic territory for Colette, from intimate bedroom beats to stadium-shaking dance anthems. “When the Music’s Loud” is the sound of an artist at the peak of her powers.

Click here to help support DJ Colette as she launches the release of her new album, “When The Music’s Loud”!

Studio Ghilbi Blu-ray Giveaway: “Howl’s Moving Castle” & “My Neighbor Totoro” [ENDED]

THIS GIVEAWAY HAS ENDED AND WINNERS HAVE BEEN NOTIFIED VIA EMAIL. PLEASE CHECK BACK EACH WEEK FOR NEW GIVEAWAYS!

To celebrate the release of Studio Ghilbi’s latest Blu-ray releases, Media Mikes would like to giveaway a Blu-ray of both “Howl’s Moving Castle” & “My Neighbor Totoro”. If you would like to enter for your chance to win one of these great prizes, please leave us a comment below or send us an email indicating your favorite Studio Ghibli film and why? This giveaway will remain open until May 31st at Noon, Eastern Time. This is open to all fans of Media Mikes, worldwide!! One entry per person, per household. All other entries will be considered invalid. Media Mikes will randomly select winners. Winners will be alerted via email.

“Howl’s Moving Castle” Official Premise: Sophie, a quiet girl working in a hat shop, finds her life thrown into turmoil when she is literally swept off her feet by a handsome but mysterious wizard named Howl. The vain and vengeful Witch of the Waste, jealous of their friendship, puts a spell on Sophie. In a life-changing adventure, Sophie climbs aboard Howl’s magnificent moving castle and enters a magical world on a quest to break the spell. Featuring the voice talents of Christian Bale and Billy Crystal, Miyazaki’s artistry comes to life with inventive characters, unique storytelling, and richly detailed animation. Your whole family will love this epic fantasy on Disney Blu-ray!

“My Neighbor Totoro” Official Premise: Follow the adventures of Satsuki and her four-year-old sister Mei as they discover their new neighbor is a mysterious forest spirit named Totoro who can only be seen by the eyes of a child. As Totoro introduces the girls to his extraordinary friends, they embark on the journey of a lifetime. Featuring the voice talents of Tim Daly, Lea Salonga and real-life sisters Dakota and Elle Fanning, My Neighbor Totoro is an amazing animated adventure the whole family will fall in love with.

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Legendary Mockbuster Studio The Asylum Greenlights Third Installment in the “Mega Shark” Franchise

Mega vs. Metal

Monster vs. Machine

Mega Shark vs. Mecha Shark

Legendary Mockbuster Studio The Asylum Greenlights Third Installment

in the Mega Shark Franchise

LOS ANGELES, CA (March 23, 2012) – After fan-favorite Mega Shark battled a giant octopus and a ferocious “crocosaurus”, fans of the franchise have demanded more action from the enormous Mega Shark who can leap thousands of feet in the air and destroy half the Golden Gate Bridge. The Asylum, the motion picture production and distribution company behind films such as Syfy’s “Zombie Apocalypse” and “Battle of Los Angeles,” has met those demands by giving Mega Shark her most dangerous enemy yet, her mechanical  doppelgänger – Mecha Shark!

The Asylum has officially greenlit production on MEGA SHARK VS. MECHA SHARK, a much anticipated third installment in the “Mega Shark” franchise, following Mega Shark vs. Giant Octopus in 2009 and Mega Shark vs. Crocosaurus in 2010.  When Mega Shark returns in this all-new feature film, the government releases the top-secret Mecha Shark to defeat the franchise’s popular monster in a fierce battle that threatens the planet.

The fan response to the Mega Shark franchise has been rabid,” said The Asylum partner Paul Bales.  “In addition to a very persuasive online petition, we found that Mega Shark has taken on a life of her own. We’ve received photos of Mega Shark cakes, toys and games on a near-daily basis, and we thought it was high time she did battle with an iconic Mecha monster.”

Mega Shark’s success was evidenced early on when the studio released the “Mega Shark vs. Giant Octopus” trailer, garnering 2.5 million online views within the first week. “Mega Shark vs. Giant Octopus” and “Mega Shark vs. Crocosaurus” both have had successful runs on the Syfy Network in the U.S. and have seen great success in the international market.

But one question remains – who will be Mega Shark’s next victim? The Asylum will begin casting later this year.

Cécile Corbel pourparlers au sujet marquant Studio Ghibli “The Secret World of Arrietty”

Cécile Corbel est une chanteuse française / auteur-compositeur, qui a récemment créé le score pour le Studio Ghibli, “The Secret World of Arrietty”. Le film vient d’être publié par Walt Disney Pictures et a obtenu la meilleure ouverture stateside jamais pour un film du Studio Ghibli. Médias Mikes eu la chance de discuter avec Cécile de travailler sur le score avec le Studio Ghibli, ainsi que son nouvel album et une tournée.

Mike Gencarelli: Comment avez-vous participé à la collaboration avec le Studio Ghibli “The Secret World of Arrietty”?
Cécile Corbel: En 2009, j’ai envoyé mon album “Songbook, Vol.2” comme un cadeau à Studio Ghibli. J’ai eu beaucoup de chance parce que le producteur de tête, Toshio Suzuki reçu le CD et réellement écouté. C’est quelque chose qui ne se produit jamais. Ils venaient juste de commencer à produire des “Arrietty” et qu’ils n’étaient pas sûrs de la voie qu’ils voulaient aller avec la musique de l’époque. Nous nous sommes un e-mail me demandant si je voulais écrire une chanson pour le prochain film Ghibli. Voilà comment il est apparu et a d’une chanson à la partition entière. C’était vraiment excitant.

MG: Votre score semblait parfaitement mis à l’échelle pour le film, où avez-vous l’inspiration pour la lui?
CC: Une grande partie de l’inspiration est venue des premiers dessins que j’ai reçus depuis le studio. De plus, le directeur m’a envoyé des textes courts, comme la poésie, qui a tenté de décrire en quelques lignes certains des personnages ou des thèmes du film. J’ai pu me concentrer sur les émotions et les sentiments, ce qui fait qu’il est très facile pour moi d’arriver à la musique avant que le film a été produit.

MG: Joe Hisaishi est connu pour son travail sur les scores pour le Studio Ghibli, c’était leur toute pression monter dans ces chaussures?
CC: [rires] C’est sûr. Je suis aussi un grand fan du travail Hisaishi. Le plus difficile était de ne pas y penser et ne pas essayer de ressembler à quelque chose qui a déjà été fait dans les films Ghibli passées. Aussi d’essayer de ne pas utiliser ce genre d’orchestre symphonique ou en nature de sensation. Je voulais garder les choses simples et arriver à la musique similaire à mon lecteur de CD, dans lequel le studio aimé.

MG: Avez-vous eu beaucoup de liberté créative du studio?
CC: Oui, étonnamment, j’ai eu beaucoup de liberté de travail sur la bande originale.

MG: Quel a été l’aspect le plus différent de la création de la partition?
CC: L’écriture elle-même était plutôt joyeuse et créative. Après cela, je devais déterminer quelle part serait effective entrer dans les coulisses. Il y avait beaucoup d’essais et d’erreurs. Ce fut certainement la partie la plus difficile.

MG: Quel est votre favori Studio Ghibli film avant de travailler sur “Arrietty”?
CC: [rires] C’est une question difficile. Je les aime tous, car ils sont tous différents. Mais “Mon voisin Tortoro” est un de mes favoris. Aussi j’aime beaucoup celui qui est un film un peu plus obscure appelée “Only Yesterday”, réalisé par Isao Takahata.

MG: Quels sont les grands défis de chanter en plusieurs langues?
CC: J’aime chanter dans des langues différentes. Pour “Arrietty”, j’ai effectivement eu à chanter en plusieurs langues. Ils ont voulu traduire “Song Arrietty» en japonais et en anglais en raison de l’objectif international du film. Ensuite, il a été traduit en français, italien et chinois. Japonaise est en fait le plus facile, en fait, à chanter po

MG: Votre dernier album “Songbook, Vol.3” vient de sortir aux Etats-Unis, nous parler de votre inspiration pour cet album?
CC: Oui, il vient de sortir sur iTunes aux États-Unis. Ça fait du bien d’avoir enfin un de mes albums publiés pour le public américain finalement. Cet album a été écrit après “Arrietty”, elle suit le chemin de mes albums précédents dans le «Songbook» série. L’inspiration est à peu près la même chose et vient de la musique celtique, contes anciens, et la musique folk. Il s’agit de raconter des histoires et des personnages de légendes. Je suis vraiment fier de lui.

MG: Vous êtes en tournée beaucoup cette année, tous les plans à venir aux États-Unis?
CC: Je suis un grand voyageur et je visiter un peu. Je l’apprécie vraiment. J’ai eu la chance de jouer une seule avant aux États-Unis. J’aurais aimé à été une partie des promotions pour le film, mais il n’est jamais arrivé. Nous espérons que, grâce au succès du film aux Etats-Unis, je suis vraiment en espérant l’utiliser pour être en mesure de faire le tour des États-Unis dans un avenir proche.

Book Review “The Winston Effect: The Art & History of Stan Winston Studio”

Author: Jody Duncan
Hardcover: 336 pages
Publisher: Titan Books
Release Date: November 1, 2006

Our Score: 5 out 5 stars

Stan Winston has created some of the most amazing monsters/creatures in films for over the last 30 years. Some of Stan’s work that he is known best for is ranges from The Terminator to Aliens and Predator to the amazing dinosaurs of Jurassic Park. It is just amazing to see some of the detailed process of his work and his team on these films. The copy up for review here is limited edition featuring a variant cover and signed by Stan Winston! So if you are able to pick one of these gems before they are all gone.

In a collaborated with Stan Winston Studio this book is the first-ever to reveal all the behind-the-scenes secrets Stan Winston’s influential artistry and effects work. It features some really detailed sketches, production art, and photographs. The book is split into the years of Winston’s work. “From Emmy to Oscar Nominations” covers 1972-1981 featuring the early work of Stan Winston like “The Wiz” and “Star Wars Holiday Special”. “Something Robotic This Way Comes” ranges from 1982-1984 and features some of his classic work like “The Thing” and “The Terminator”. “Aliens, Predators and Terminators” covers 1985-1991 and what it covers is obvious. This chapter is really the meat of his career and covers the most iconic creatures in his career. The next is called “And Stan Created Dinosaurs” from 1992-1999, “Jurassic Park” is such an important film in history mixing CG with practical effect. Lastly “It’s Not Just a Walk in the Park” covers from 2000-present, featuring “A.I.: Artificial Intelligence” to “Jurassic Park III”. It also takes us inside the studio, including a great foldout creature diorama. Lastly we have “Looking into the Future”, which talks about the future of Winston Studio (obviously prior to Stan passing away in 2008).

The photos is this book are extremely high quality. I found myself just starring at certain photos and admiring the scope of his work and the effects that it has had on film and myself as a film fan. This is probably one the best art of book that I have ever read. It is just such a great insight into the life and history that Stan Winston has left and of course it is great to showcase of the amazing creatures that he has left us with over the year. This book is honestly should be owned by every fan of movies…in general.

Thomas Dolby Prepares First New Studio Album in 20 Years

THOMAS DOLBY PREPARES
FIRST NEW STUDIO ALBUM IN 20 YEARS,

A MAP OF THE FLOATING CITY, AVAILABLE OCTOBER 25
Guest artists include Mark Knopfler, Regina Spektor,

 Natalie MacMaster, Bruce Woolley and Imogen Heap

Release follows conclusion of groundbreaking transmedia game

LONDON, U.K. — Thomas Dolby, the iconic ’80s star whose smash hits “She Blinded Me With Science” and “Hyperactive” helped define the MTV generation/revolution, will break his 20-year silence with a new release later this year titled A Map of the Floating City. The album, featuring appearances by special guest artists Mark Knopfler, Regina Spektor, Natalie MacMaster, Bruce Woolley, Imogen Heap and Eddi Reader, will be available on October 25, 2011 on Lost Toy People Records as a regular and hi-res download, as a physical CD, and in a special Deluxe Edition featuring a second disc of instrumentals and bonus tracks.
The five-time Grammy®-nominated British artist quit the music business in the early ’90s and spent many years in Silicon Valley, where his tech company Beatnik Inc. created the ringtone synthesizer embedded in more than three billion mobile phones shipped by Nokia, Motorola, Sony Ericsson and others. Now retired from Beatnik, Dolby has returned to his native U.K. and is busy recording an album of brand new songs in a renewable energy-powered studio he built aboard a 1930s lifeboat in the garden of his beach house on England’s North Sea coast.

Of the album, which is divided into three parts, Dolby says, “The new songs are organic and very personal. A Map of the Floating City is a travelogue across three imaginary continents: In Amerikana I’m reflecting with affection on the years I spent living in the U.S.A., and my fascination with its roots music. Urbanoia is a dark place, a little unsettling . . . I’m not a city person. And in Oceanea I return to my natural home on the windswept coastline.”

“I marvel at the new landscape of the music business — distribution via the Internet and recording technologies I barely dreamed of when I started out,” he continues. “But this album does not sound electronic at all. I have zero desire to add to the myriad of machine-based, synth-driven grooves out there. The Net has made a music career approachable for thousands of bands — but I hear too few single-minded voices among them, so I’m returning to what I do best, which is write songs, tell stories.”

To help tell his stories, Dolby has enlisted an impressive cast of guest musicians. Legendary guitarist Mark Knopfler helps drive the epic “17 Hills,” a song about a pair of hapless lovers and a jailbreak. Natalie MacMaster, the Cape Breton fiddler, adds spice to two songs. Scottish singer Eddi Reader takes a front seat on the ethereal “Oceanea.” Bruce Woolley (Camera Club) plays theremin. And Regina Spektor has a cameo as an East European waitress on “Evil Twin Brother.”

The innovative transmedia game The Floating City <http://www.floatingcity.com>, co-created by Dolby and based on his song catalog all the way back to the 1980s, is currently in full swing and is proving highly addictive for thousands of regular players. The winning “tribe” will be treated to a private concert performance of the new album in its entirety. Thomas Dolby will shortly announce a string of concert dates in the U.S. and U.K. in support of the album.

 

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Relativity Becomes First Studio to Launch Partnership with Spotify in the US

Relativity Becomes First Studio to Launch Partnership with Spotify in the US

(Beverly Hills, Calif.) October 3, 2011 – Continuing its commitment to creating marketing advantages by forging unique partnerships and alliances, Relativity Media has entered into a long-term commitment with Spotify, the award-winning digital music service, and has become an exclusive launch partner in the Film category, making Relativity the first studio to run media on the platform in the US.  Relativity kicks off this new partnership by promoting its highly-anticipated epic adventure Immortals, which releases November 11, 2011, to Spotify’s US-based customers. The deal was negotiated by Relativity Media’s digital advertising agency Palisades Media Group.

Since its launch in 2008, Spotify has acquired over 10 million registered users, and more than 2 million paying subscribers and is the fastest-growing and most successful service of its kind in the world. Spotify offers three tiers of service, including a free, ad-supported service, and two subscription tiers, which offer additional flexibility and mobility. Spotify recently launched a deep integration with Facebook, which offers its customers new ways to discover and share great music, and an even richer social experience.

Relativity’s President, Theatrical Marketing, Terry Curtin said, “With its worldwide presence, growing popularity in the U.S., and deep integration with Facebook, Spotify is the perfect digital platform to reach socially-engaged music lovers and early adopters in order to continue to build our fan base for Immortals and upcoming releases.”

Jon Mitchell, Head of US Sales, Spotify, said, “We are hugely excited to be partnering with Relativity Media. Spotify works very hard to entertain and delight our customers, so we are thrilled that we can work with a movie studio which has similar goals, and has such a great reputation in the film business.  We are very much looking forward to executing new and innovative campaigns and driving engagement with our users over the coming months.”

From the producers of 300, Gianni Nunnari, Mark Canton, and Relativity’s CEO Ryan Kavanaugh, Immortals stars Henry Cavill (Superman: Man of Steel), Luke Evans (Robin Hood), Kellan Lutz (Twillight), Isabel Lucas (Transformers: Revenge of the Fallen), Freida Pinto (Slumdog Millionaire), Stephen Dorff (Public Enemies), John Hurt (Hellboy) and Mickey Rourke (Iron Man 2). Directed by Tarsem Singh (The Cell, The Fall) and written by Charles Parlapanides and Vlas Parlapanides, Immortals tells the story of the ruthless King Hyperion (Rourke), who leads his bloodthirsty army on a murderous rampage across Greece to find a deadly weapon that will destroy humanity. A mortal chosen by Zeus named Theseus (Cavill) must lead the fight against Hyperion and his evil army with the fate of mankind and the Gods at Stake.

Relativity Media just wrapped production on its Untitled Snow White (in theatres March 16, 2012), starring Oscar®-winner Julia Roberts, Lily Collins, Nathan Lane, and Sean Bean. Relativity’s expansive 2012 slate also includes Haywire (in theatres January 20, 2012), Act of Valor (in theatres February 17, 2012), The Raven (in theatres March 9, 2012), Untitled Farrelly/Wessler Project (in theatres April 13, 2012), House at the End of the Street (in theatres April 20, 2012), Safe Haven (in theatres June 1, 2012) and Hunter Killer (in theatres December 21, 2012).

ABOUT RELATIVITY MEDIA, LLC

Relativity Media is a next-generation studio engaged in multiple aspects of entertainment, including full-scale film and television production and distribution, the co-financing of major studio film slates, music publishing, sports management and digital media.  Additionally, the company makes strategic partnerships with, and investments in, media and entertainment-related companies and assets.

To date, Relativity has produced, distributed, and/or structured financing for more than 200 motion pictures.  Released films have accumulated more than $16 billion in worldwide box office receipts.  Relativity’s recent films include: Machine Gun Preacher, Cowboys & Aliens, Bridesmaids, Hop, Limitless, Battle: Los Angeles, Season of the Witch, Little Fockers, The Fighter, The Social Network, Salt,Despicable Me, Grown Ups, Dear JohnIt’s ComplicatedCouples Retreat and Zombieland. Upcoming films for Relativity include: Immortals, and Anonymous.  Thirty-seven of the company’s films have opened to No. 1 at the box office.  Relativity films have earned 60 Oscar® nominations, including nods for The Fighter, The Social Network, The Wolfman, A Serious ManFrost/NixonAtonementAmerican Gangster and 3:10 to Yuma. Fifty-nine of Relativity’s films have each generated more than $100 million in worldwide box-office receipts.

Relativity also owns and operates Rogue Pictures, a company that specializes in films targeted to the 13-25 year old audience, and RogueLife, Relativity’s digital studio which is developing original content for the Web and creating sustainable online platforms and communities. RelativityREAL, Relativity’s television arm, has 67 projects in production, including 17 original series that are currently airing or will air in the upcoming television season including Police Women for TLC, Coming Home for Lifetime and The Great Food Truck Race for Food Network.

ABOUT SPOTIFY

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