What does the image of Vegas conjure up in your mind? A packed casino with slots and gaming tables as far as the eye can see? Maybe. The fountains at the Bellagio wowing passers by with their magical dance? Perhaps. Or Elvis, in all his pomp, glory and excess with an adoring crowd of tourists, professional gamblers and lounge lizard wannabees in the palm of his hand?
The music of Vegas has always been an essential part of the overall gambling experience that is, ostensibly, Sin City’s raison d’être. Elvis made the city his own, but before him there was the Rat Pack. Sinatra, Dean Martin, Sammy Davis Junior – just the mention of the names sends you to a bygone age.
Of course, it is now 40 years since Elvis left the building, and the last rat packed up and moved on to a better place in 2007. Yet the music of Vegas remains as strong as ever, and it is still one of the most high-profile gigs on the planet.
Music and gambling
Even in the new age of online gambling, music has an important role to play in the casino experience. In most areas, one of the most significant benefits of an online option is better choice and a bespoke experience. This is as much the case in the casino sector as any other. The vast list at https://www.thecasinodb.com shows there is no shortage of choice when it comes to the casino itself, and with the similarly wide variety of streaming options, you can be accompanied by just about any music you can think of.
Of course, it is not just about personal taste, and if you leave it to the casino, it will decide what is the most appropriate music for you to listen to while you feed the slots or spin the wheel. This is even the case with the online versions, only there, you have the option to kill the sound and make your own choice!
There is plenty of research evidence that explores the psychological effects of music, and casinos are keen to exploit these. As simple examples, they might play fast, excitable tunes when a slot machine pays out a big win, which encourages you on the subconscious level to reinvest your winnings. Or at the other end of the spectrum, the main floor is likely to feature inoffensive elevator music. It might not be particularly inspiring, but the main objective here is to provide something that is soothing and will not irritate anybody.
Live at Vegas
Recordings on the casino floor are well and good, but the magic of music at Vegas is really all about the live shows, and these are still as strong as ever. Celene Dion might not have been the most obvious musician to step into Elvis’s blue suede shoes, but she has done more to reinvent the concept of the Vegas residency than anyone, and some big names are following suit.
For example, Rod Stewart has recently announced a new residency for next year – Sin City’s music scene could not be in better hands!