EA Sets Gamers on a Race for Their Life on October 18 with “Need for Speed: The Run” Demo

EA Sets Gamers on a Race for Their Life on October 18 with “Need for Speed: The Run” Demo

REDWOOD SHORES, Calif.–(BUSINESS WIRE)– Do you have what it takes to beat your friends in a high-speed race from the Golden Gate to the Empire State? Electronic Arts Inc. (NASDAQ:ERTS) today announced that gamers will get a chance to test their mettle in an action-packed demo for Need for Speed The Run beginning October 18. Using the Need for Speed franchise’s signature Autolog feature*, gamers will compete to see who will come out on top and who will be left in the dust as they race through the Desert Hills of California and Independence Pass of Colorado.

In the Need for Speed The Run demo, players will have access to two high-powered supercars including the Lamborghini Gallardo LP550-2 Valentino Balboni. The second car, the 2012 Porsche 911 Carrera S, will be unlocked when gamers refer a friend to download the demo, giving them one of first opportunities to get behind the wheel of this 400HP luxury ride. The Need for Speed The Run demo will be available on Xbox LIVE® Marketplace worldwide and the PlayStation®Network in North America from October 18th to November 1st, and available on the PlayStation Network in Europe from October 19th to November 1st.

Need for Speed The Run takes gamers on a heart-pounding, high-stakes race that will have them surrounded by a constant feeling of danger. The heat is on and lethal action unfolds as gamers take on the role of Jack Rourke and battle 200 of the world’s most notorious racers for a $25M cash prize. Weaving through dense urban traffic, rocketing down icy mountain passes and navigating narrow canyons at breakneck speeds, gamers will be challenged in this illicit race for their life. Powered by Frostbite™ 2, Black Box makes its return and takes the action racing genre to new heights with stunning visuals and car physics that hug the road at insanely fast speeds. In Need for Speed The Run, the cars are hot, the racing is intense and the story will have players at the edge of their seat, delivering this holiday’s hottest action racing game.

Developed by Black Box, an EA studio, Need for Speed The Run will be available November 15, 2011 in North America and November 17, 2011 in Europe for the Xbox 360® videogame and entertainment system, PlayStation®3 computer entertainment system, PC, Wii™ and Nintendo 3DS™. For more information on Need for Speed, visit http://www.needforspeed.com or become a fan on Facebook at http://www.facebook.com/needforspeed and follow us on Twitter http://www.twitter.com/needforspeed.

* Available in the Xbox 360, PlayStation 3, PC and Nintendo 3DS versions only

About Electronic Arts

Electronic Arts (NASDAQ:ERTS) is a global leader in digital interactive entertainment. The Company’s game franchises are offered as both packaged goods products and online services delivered through Internet-connected consoles, personal computers, mobile phones and tablets. EA has more than 100 million registered players and operates in 75 countries.

In fiscal 2011, EA posted GAAP net revenue of $3.6 billion. Headquartered in Redwood City, California, EA is recognized for critically acclaimed, high-quality blockbuster franchises such as The Sims™, Madden NFL, FIFA Soccer, Need for Speed™, Battlefield, and Mass Effect™. More information about EA is available at http://info.ea.com.

EA, EA SPORTS, EA Mobile, POGO and Need for Speed are trademarks of Electronic Arts Inc. Frostbite is a trademark of EA Digital Illusions CE AB. The names, designs, and logos of all products are the property of their respective owners and used by permission. Microsoft, Xbox 360 and Xbox LIVE are trademarks of the Microsoft group of companies. “PlayStation” and “PlayStation Network” are registered trademarks of Sony Computer Entertainment Inc. Wii and Nintendo 3DS are trademarks of Nintendo. All other trademarks are the property of their respective owners.

EA Teams up with Football Stars for Battlefield 3: Operation Gridiron

EA Teams up with Football Stars for Battlefield 3: Operation Gridiron

Drew Brees, Clay Matthews, Larry Fitzgerald, and Jared Allen Team Up to Experience the Ultimate Special Operations Training Inspired by Battlefield 3 Videogame

REDWOOD CITY, Calif.–(BUSINESS WIRE)– From the football field to the battlefield, the Battlefield 3™ experience comes alive this fall! Electronic Arts Inc. (NASDAQ:ERTS) today announced that it has teamed up with some of football’s biggest stars for an exclusive reality show titled GTTV Presents Battlefield 3: Operation Gridiron. Airing on Spike TV this fall, the show takes quarterback Drew Brees, linebacker Clay Matthews, wide receiver Larry Fitzgerald, and defensive end Jared Allen into real-life combat scenarios inspired by the award—winning videogame, Battlefield 3. Filmed at a top secret location, these all-star athletes are provided the ultimate in combat training by some of the world’s most elite Special Operations Warriors. Following their advanced training, they must work together as a team to accomplish a live simulated operation, pulled straight from the gritty war scenarios players will face in the game. Starting today, weekly Tuesday webisodes will be posted at 9:00am PDT on the Battlefield Facebook page. The finale will air on Spike TV on October 24 at 12:00am EST/PDT and at 11:00pm CST. Gamers can “LIKE” Battlefield 3 on www.facebook.com/battlefield to view the Battlefield 3: Operation Gridiron webseries.

“Taking to the battlefield in these real life war settings was really exciting and eye-opening,” said All-Pro quarterback Drew Brees. “Every day men and women face challenges similar to what we tackled in this show but with potential dire consequences. Filming this show once again reinforced my respect for the soldiers who fight every day for our freedom.”

Battlefield 3, developed by DICE in Stockholm Sweden, is one of the most anticipated games of 2011, having already earned more than 50 awards including ‘Best Action Game’ and ‘Best Online Multiplayer Game.’ Critics praise the game for its intense gameplay experience, powered by the Frostbite™ 2 state-of-the-art game engine that delivers superior performance in character animation, visual rendering, audio and physical destruction. To accompany the game, Orion Publishing will release a novel called Battlefield 3: The Russian written by the highly decorated ex-SAS operator and best-selling author of Bravo Two Zero, Andy McNab, with co-author Peter Grimsdale. McNab is working with the creative team at DICE to ensure the authenticity and grittiness of today’s warfare is experienced in the single player, co-op and multiplayer campaigns.

Battlefield 3 will be available October 25, 2011 in North America for the PlayStation®3 computer entertainment system, the Xbox 360® videogame entertainment system and the PC. For the latest news on Battlefield please visit www.facebook.com/battlefield or follow us on Twitter a www.twitter.com/battlefield.

About Electronic Arts

Electronic Arts (NASDAQ:ERTS) is a global leader in digital interactive entertainment. The Company’s game franchises are offered as both packaged goods products and online services delivered through Internet-connected consoles, personal computers, mobile phones and tablets. EA has more than 100 million registered players and operates in 75 countries.

In fiscal 2011, EA posted GAAP net revenue of $3.6 billion. Headquartered in Redwood City, California, EA is recognized for critically acclaimed, high-quality blockbuster franchises such as The Sims™, Madden NFL, FIFA Soccer, Need for Speed™, Battlefield, and Mass Effect™. More information about EA is available at http://info.ea.com.

The Sims and Need for Speed are trademarks of Electronic Arts Inc. Battlefield 3 and Frostbite are trademarks of EA Digital Illusions CE AB. Mass Effect is a trademark of EA International (Studio and Publishing) LTD. Xbox and Xbox 360 are trademarks of the Microsoft group of companies and are used under license from Microsoft. “PlayStation” is a registered trademark of Sony Computer Entertainment Inc. John Madden, NFL and FIFA are the property of their respective owners. All other trademarks are the property of their respective owners.

EA and Crytek Deliver Crysis to Consoles Today

EA and Crytek Deliver Crysis to Consoles Today

Suit up and Survive as the PC Hit Explodes onto PlayStation Network and Xbox LIVE

REDWOOD CITY, Calif.–(BUSINESS WIRE)– Electronic Arts Inc. (NASDAQ:ERTS) and award-winning developer Crytek GmbH, announced today that the critically-acclaimed, single-player campaign from the PC hit Crysis® is now available for purchase on PlayStation®Network and Xbox LIVE® Games on Demand for $19.99 or 1600 Microsoft Points. Gamers can now play with improved Nanosuit gamepad controls and fine-tuned combat as they take full advantage of CryENGINE 3®’s visual optimizations in this thrilling downloadable version of Crysis for consoles, which also has full stereoscopic 3D support.

“We’re really excited to bring the legendary Crysis to gamers who weren’t able to experience it the first time around,” said Cevat Yerli, Chief Executive Officer of Crytek. “The CryENGINE 3 has allowed us to remaster the single-player campaign and make significant advancements to the gameplay. We’ve added a new lighting system, some advanced rendering techniques and most importantly, we’ve optimized the Nanosuit controls to utilize its full potential on a gamepad. We really hope that gamers will enjoy playing the game as much as we’ve enjoyed developing it.”

In 2007, critics around the world hailed Crysis as the PC game that ushered in the next-generation of gaming with jaw-dropping visuals, industry leading technology and groundbreaking sandbox gameplay, featuring the super-powerful Nanosuit. Today, gamers will have the chance to utilize the Nanosuit as they fast forward to 2019 where a team of US scientists make a frightening discovery on an island in the South China Sea. All contact with the team is lost when the North Korean Government quickly seals off the area. The United States responds by dispatching an elite team of Delta Force Operators to recon the situation. As tension rises between the two nations, a massive alien ship reveals itself in the middle of the island. Now with hope rapidly fading, the US and North Koreans must join forces to battle the alien menace, fighting epic battles through stunning, photorealistic tropical jungles and frozen landscapes.

For more information on Crysis, please visit http://crysis.ea.com or http://mycrysis.com and follow the game on Twitter at http://www.twitter.com/crysis or “Like” Crysis on Facebook at http://facebook.com/crysis.

About Crytek GmbH

Crytek GmbH (“Crytek”) is one of the world’s leading independent development studios for interactive entertainment with its headquarters in Frankfurt am Main (Germany) and additional studios in Kiev (Ukraine), Budapest (Hungary), Sofia (Bulgaria), Seoul (South Korea) and Nottingham (UK).

Crytek is dedicated to creating exceptionally high quality video games for the PC and next-generation consoles, powered by their proprietary cutting edge 3D-Game-Technology CryENGINE®.

Since its foundation in 1999, Crytek has created the multi-award winning PC titles Far Cry®, Crysis® (awarded best PC Game of E3 2007 and Best Technology at the 2008 Game Developers Choice Awards), Crysis Warhead® (awarded Best Graphics Technology at IGN Best of 2008 Awards) and Crysis® 2 (awarded Best Shooter of E3 2010 and Gamescom 2010).

Crytek, Crysis and CryENGINE are registered trademarks or trademarks of Crytek GmbH in the USA, Germany and/or other countries.

About Electronic Arts

Electronic Arts (NASDAQ:ERTS) is a global leader in digital interactive entertainment. The Company’s game franchises are offered as both packaged goods products and online services delivered through Internet-connected consoles, personal computers, mobile phones and tablets. EA has more than 100 million registered players and operates in 75 countries.

In fiscal 2011, EA posted GAAP net revenue of $3.6 billion. Headquartered in Redwood City, California, EA is recognized for critically acclaimed, high-quality blockbuster franchises such as The Sims™, Madden NFL, FIFA Soccer, Need for Speed™, Battlefield, and Mass Effect™. More information about EA is available at http://info.ea.com.

The Sims and Need for Speed are trademarks of Electronic Arts Inc. Mass Effect is a trademark of EA International (Studio and Publishing) Ltd. Xbox 360 is a trademark of the Microsoft group of companies. PlayStation is a registered trademark of Sony Computer Entertainment Inc. All other trademarks are the property of their respective owners.

EA, BioWare and LucasArts to Launch “Star Wars: The Old Republic” on December 20, 2011

EA, BioWare and LucasArts to Launch Star Wars: The Old Republic on December 20, 2011

The Republic or the Empire? Choose Your Side and Forge Your Own Personal Star Wars Saga in the Groundbreaking, Story-Driven MMO from BioWare

LONDON–(BUSINESS WIRE)– Today during their keynote address at the Eurogamer Expo, Dr. Ray Muzyka and Dr. Greg Zeschuk, co-founders of BioWare™, a label of Electronic Arts (NASDAQ:ERTS), announced that Star WarsTM: The Old Republic will launch in North America on December 20, 2011 and in Europe on December 22, 2011. Set thousands of years before the rise of Darth Vader, Star Wars: The Old Republic is a massively multiplayer online game challenging players with epic quests, featuring dynamic combat across iconic worlds in the Star WarsTM galaxy such as Tatooine, Alderaan, Hoth and more. Each of the game’s eight primary classes will enjoy their own unique trilogy of storylines, all of which are fully voiced with a sweeping musical score. Anticipation for the award-winning MMO is at an all-time high as Star Wars: The Old Republic has broken EA pre-order records and won over 95 industry awards and accolades from game critics worldwide.

“In 1977, Lucasfilm created magic with the release of Star Wars. Our goal is to capture some of that magic when we go live with Star Wars: The Old Republic on December 20,” said Dr. Ray Muzyka, Co-Founder, BioWare and General Manager, BioWare Label. “This is an incredible moment for everyone at BioWare and our partners at LucasArts who have dedicated so much of their lives to building this extraordinary game.”

Added Dr. Greg Zeschuk, Co-Founder, BioWare and General Manager of the MMO Business Unit of BioWare, “We appreciate the patience of the millions of fans who have been waiting for the game’s release. When we launch this groundbreaking MMO with world class storytelling this holiday season, we hope you will agree that it was worth the wait.”

Star Wars: The Old Republic is available for pre-order now at participating retailers* while supplies last. All players who pre-order will receive a redemption code that will unlock Early Game Access**, granting them access to the game before December 20, 2011 in North America and before December 22, 2011 in Europe. Pre-order quantities are limited and Early Game Access will only be available to those who pre-order the game and redeem their code before the game’s official release. Included with the purchase of every copy of Star Wars: The Old Republic is 30 days of access to the game, after which players can continue to play through subscribing*** at either $14.99 per month, $41.97 for 3 months ($13.99 per month), or $77.94 for six months ($12.99 per month).

Star Wars: The Old Republic has been lauded for breaking new ground in the genre by building on traditional MMO gameplay pillars of combat, exploration, character customization and progression, and adding a powerful fourth dimension to the experience — story with personal choice and consequence. The Old Republic is set thousands of years before the rise of Darth Vader, when the Star Wars galaxy is in the midst of a cold war. Players will be asked to join forces with either the Galactic Republic or Sith Empire and choose one of eight iconic Star Wars characters: Jedi Knight, Jedi Consular, Smuggler, Trooper, Bounty Hunter, Imperial Agent, Sith Inquisitor and Sith Warrior. Every player’s story will unfold based on meaningful choices made throughout the game, enabling them to become the hero of their own personal Star Wars saga. Along their journey, players will encounter companion characters with whom they can build and break meaningful relationships as they fight by their side. Players will explore a vibrant galaxy, engage in heroic battles, and experience visceral Star Wars combat.

For more information on Star Wars: The Old Republic, please visit www.StarWarsTheOldRepublic.com, follow the game on Twitter at http://twitter.com/swtor or “Like” Star Wars: The Old Republic on Facebook at http://facebook.com/starwarstheoldrepublic.

* Conditions and restrictions apply. See www.StarWarsTheOldRepublic.com/preorder for details.

** Codes are redeemable at www.StarWarsTheOldRepublic.com/preorder. Pre-order quantities are limited and will be processed in the order they are received.

*** Subscription pricing in the United Kingdom will be £8.99 per month, £25.17 for three months (£8.39 per month) or £46.14 for six months (£7.69 per month). Subscription pricing in Europe will be €12.99 per month, €35.97 for three months (€11.99 per month) or €65.94 for six months (€10.99 per month).

About Lucasfilm Ltd.

Lucasfilm Ltd. is one of the world’s leading film and entertainment companies. Founded by George Lucas in 1971, it is a privately held, fully-integrated entertainment company. In addition to its motion-picture and television production operations, the company’s global activities include Industrial Light & Magic and Skywalker Sound, serving the digital needs of the entertainment industry for visual-effects and audio post-production; LucasArts, a leading developer and publisher of interactive entertainment software worldwide; Lucas Licensing, which manages the global merchandising activities for Lucasfilm’s entertainment properties; Lucasfilm Animation, which is currently producing content for film and television, including Star Wars: The Clone Wars, a CG-animated half-hour television series; and Lucas Online creates Internet-based content for Lucasfilm’s entertainment properties and businesses. Additionally, Lucasfilm Singapore produces digital animated content for film and television, as well as visual effects for feature films and multi-platform games. Lucasfilm’s motion-picture productions include three of the 20 biggest box-office hits of all time and have received 19 Oscars and more than 60 Academy Award nominations. Lucasfilm’s television projects have won 12 Emmy Awards. Lucasfilm Ltd. is headquartered in San Francisco, Calif. LucasArts, a Lucasfilm Ltd. company, is a leading developer and publisher of interactive entertainment software worldwide for video game console systems, computers and the Internet. Based in San Francisco, Calif., as well as on the Internet at www.lucasarts.com, LucasArts was created in 1982 by George Lucas to provide an interactive element to his vision of a state-of-the-art, multifaceted entertainment company.

About BioWare

The BioWare Label is a division of EA which crafts high quality multiplatform role-playing, MMO and strategy games, focused on emotionally engaging, rich stories with unforgettable characters and vast worlds to discover. Since 1995, BioWare has created some of the world’s most critically acclaimed titles and franchises, including Baldur’s Gate™, Neverwinter Nights™, Star Wars®: Knights of the Old Republic™, Jade Empire™, Mass Effect™ and Dragon Age™. BioWare currently operates in seven locations across the world, including Edmonton (Alberta, Canada), Montreal (Quebec, Canada), Austin (Texas), Fairfax (Virginia), San Francisco (California), Los Angeles (California) and Galway (Ireland).

In 2008, BioWare was acquired by Electronic Arts, a leading global interactive entertainment publisher. In 2011 EA created the BioWare Label, alongside EA Games, EA SPORTS™ and EA Play. For more information on BioWare, visit www.bioware.com, or follow us on Twitter at www.twitter.com/bioware. To join the millions of fans already registered with the BioWare community, go to http://social.bioware.com.

About Electronic Arts

Electronic Arts (NASDAQ:ERTS) is a global leader in digital interactive entertainment. The Company’s game franchises are offered as both packaged goods products and online services delivered through Internet-connected consoles, personal computers, mobile phones and tablets. EA has more than 100 million registered players and operates in 75 countries.

In fiscal 2011, EA posted GAAP net revenue of $3.6 billion. Headquartered in Redwood City, California, EA is recognized for critically acclaimed, high-quality blockbuster franchises such as The Sims™, Madden NFL, FIFA Soccer, Need for Speed™, Battlefield, and Mass Effect™. More information about EA is available at http://info.ea.com.

LucasArts, the LucasArts logo, STAR WARS and related properties are trademarks in the United States and/or in other countries of Lucasfilm Ltd. and/or its affiliates. © 2011 Lucasfilm Entertainment Company Ltd. or Lucasfilm Ltd. All rights reserved. BioWare , Jade Empire, Mass Effect and Dragon Age are trademarks of EA International (Studio and Publishing) Ltd. EA SPORTS, The Sims and Need for Speed are trademarks of Electronic Arts Inc. All other trademarks are the property of their respective owners.