Knockaround and Discovery Partner on Shark-Inspired Sunglasses for Shark Week’s 30th Anniversary

$5 from every $35 pair of sunglasses sold will be donated to Oceana in their ongoing effort to protect the world’s oceans.
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SAN DIEGO, CA (June 11, 2018) Knockaround, a San Diego-based sunglasses company, is excited to announce the release of this year’s official 2018 Shark Week sunglasses. This is Knockaround’s 4th installment of their annual Shark Week collaboration with Discovery. A portion of proceeds from this years’ release will go to Oceana, the leading international conservation organization focused on protecting and restoring the world’s oceans.
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This year also marks the 30th anniversary of Shark Week, the massively successful week-long programming block on the Discovery Channel, dedicated to the mysterious marine animals. Such a special year for the network demands an equally celebratory design for the limited-run sunglasses. Built on Knockaround’s durable and high-quality Fort Knocks frame style, the 2018 Shark Week sunglasses feature a translucent breakwater blue frame with Great White jaw graphics, silver hardware, and polarized predator red lenses. Every pair comes with a shark tooth microfiber protective pouch and Shark Week 30th anniversary commemorative packaging.
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CLICK HERE TO PURCHASE THESE SHADES BEFORE THEY SELL OUT!
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“Partnering with a program as popular as Shark Week to create a unique, fun pair of shades is always a highlight of the year,” said Adam “Ace” Moyer, founder and CEO of Knockaround. “Naturally, as a company based less than a mile from the Pacific Ocean, we jump at the opportunity to help preserve the marine habitat we all share by donating to Oceana.”
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Matt Littlejohn, SVP Marketing & Communications for Oceana added “Sharks are critical for our seas and marine ecosystems but many species are in trouble and need help. We are grateful for Knockaround’s support of Oceana and our campaigns to help protect sharks and oceans around the world.”
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Starting Wednesday, June 13th, the Shark Week sunglasses will be available to purchase for $35 on Knockaround.com with $5 from every pair sold going to Oceana. To date, Knockaround has donated over $30,000 to the non-profit to help fund science-based ocean research. Tune into Discovery starting July 22nd for Shark Week 2018, featuring eight days of shark-centric specials that aim to educate about the powerful predators of the sea while clearing up misconceptions.
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ABOUT KNOCKAROUND
Knockaround is the original, affordable sunglasses company, founded in 2005 in San Diego. Centered around durable shades that are both practical and stylish, Knockaround provides high-quality sunglasses that won’t break the bank. Knockaround has grown to offer eight different frame styles in a wide range of colors as well as ongoing limited edition releases, collaborations, and an interactive, online “design your own” custom sunglasses shop. Knockaround sunglasses have been featured in well-known media outlets such as GQ, US Weekly, and The Today Show, and have been worn by several celebrities including Jessica Alba, Matthew McConaughey, Natalie Portman, Snoop Dogg, and John Legend. For more information, visit us at Knockaround.com and on Facebook, Instagram, and Twitter (@Knockaround).
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ABOUT OCEANA
Oceana is the largest international advocacy organization dedicated solely to ocean conservation. Oceana is rebuilding abundant and biodiverse oceans by winning science-based policies in countries that control one third of the world’s wild fish catch. With more than 200 victories that stop overfishing, habitat destruction, pollution, and killing of threatened species like turtles and sharks, Oceana’s campaigns are delivering results. A restored ocean means that one billion people can enjoy a healthy seafood meal, every day, forever. Together, we can save the oceans and help feed the world. Visit Oceana.org to learn more.

 

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Ashley Eckstein’s Her Universe Teams Up with Course of the Force as Official Apparel Merchandise Partner


NEW YORK, NY – June 26th, 2013 – Star Wars™ fans are preparing for yet another epic journey this year as the 2nd annual Course of the Force lightsaber relay prepares for its launch July 9th through the 16th. This time, Her Universe™, a leader in female genre merchandise, and founded by actress and voice of Ahsoka Tano on Star Wars: The Clone Wars, Ashley Eckstein, will be the apparel merchandise partner for the event. Her Universe will be selling this brand new merchandise for both men and women at the COTF “conival” events in San Francisco, Santa Monica, Huntington Beach and Oceanside Pier as well as at the Her Universe booth at San Diego Comic-Con International where the relay concludes. $5.00 from the sale of each shirt and $10.00 from the sale of each hoodie will go to the Make-A-Wish Foundation.

The Course of the Force is an Olympic torch-style relay that all aspiring Jedi Knights can take part in. The week long journey, which begins in San Francisco and ends in San Diego, benefits the Make-A-Wish Foundations of California. Renowned artist Russell Walks designed the 2013 look for Course of the Force that is featured on the merchandise.

“Since I began working as an artist with Lucasfilm, a lot of my childhood wishes have come true,” said Walks. “Designing the key art for the Course of the Force relay allowed me, in a very small way, to help some kids realize THEIR dreams, through the Make-A-Wish Foundation, and I consider myself very lucky to have been asked to help.”

In addition to providing the apparel for this year’s Course of the Force, Eckstein is also returning, for the 2nd year in a row, as co-host with The Nerdist’s Chris Hardwick and other talent for the exclusive coverage of the relay.

“It’s an honor to return as a co-host and merchandise partner for Course of the Force,” said Eckstein. “This is truly a magical and Force-filled event. It was also a pleasure to work with Russell Walks. We are so lucky that he donated his time and talent to create this amazing design!”

You can still sign up for Course of the Force, the lightsaber relay from Skywalker Ranch to Comic-Con International in San Diego July 9-16, 2013 benefiting the Make-a-Wish Foundation, by clicking here:

About Her Universe
Her Universe was launched in 2009 by actress and entrepreneur Ashley Eckstein, and her partner, The Araca Group, known as one of the most innovative theatrical production and merchandise companies in the world. Her Universe was created to directly address the expanding market of female fans by entering into its first agreement with Lucas Licensing to develop and produce a line of female-centered Star Wars apparel and accessories. The success of that line was followed up with a collection for the Syfy network including such shows as Battlestar Galactica and with BBC America for Doctor Who and with CBS Consumer Products for Star Trek. You can learn more about Her Universe and purchase the current line of fangirl apparel and accessories by going to www.heruniverse.com and by following Eckstein on Facebook (facebook.com/HerUniverse) and Twitter (twitter.com/HerUniverse).

About Russell Walks
Illustrator Russell Walks began drawing before he could speak. He lives in Montana, where he spends his days drawing, painting and counting himself lucky that he actually gets paid for doing what he loves. twitter.com/russellwalks russellwalks.tumblr.com

STAR WARS™ and related properties are trademarks and/or copyrights, in the United States and other countries, of Lucasfilm Ltd. and/or its affiliates. TM & © Lucasfilm Ltd. All rights reserved. All other trademarks and trade names are properties of their respective owners.

 

This amazing Course of the Force design, created by artist Russell Walks, is available for both Men and Women. For every t-shirt purchased, $5.00 will be donated to the Make-A-Wish Foundation.

$10.00 will be donated to the Make-A-Wish Foundation with the purchase of every hoodie. This super comfortable sweatshirt features the new Course of the Force crest created by Russell Walks on the back and logo on the front.

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Discovery Channel adds Shark Savers as conservation partner for Shark Week’’s 25th Anniversary

Discovery Channel and Shark Savers, a shark conservation non-profit organization, are teaming up for the 25th Anniversary of the highly popular Shark Week, the network’s annual weeklong programming event devoted entirely to the ocean’s apex predators.

Shark Week, kicking off this year on August 12th at 9PM E/P, attracts millions of viewers each summer. And once they learn that a growing number of shark species are threatened with extinction, and that tens of millions are killed annually for the shark fin trade, many will feel compelled to both learn more and take action.

Through Discovery’s conservation page discovery.com/savethesharks and Shark Savers’ website www.sharksavers.org, people can join the fight for sharks by learning more about why they are so important to our planet, educating their community and taking a pledge against shark fin soup.

“Shark Week is how millions of people learn about sharks, and we will bring additional knowledge and action to that conversation”, said Michael Skoletsky, Executive Director of Shark Savers. “Sharks are critically important to our ocean ecosystem and yet are being killed by the tens of millions a year, mostly for their fins. Sharks are in trouble and they need all our help.”

One of this year’s new Shark Week programs features Shark Savers’ Board Chair, Wendy Benchley. How Jaws Changed the World examines the effect that the Jaws book and film, written by the late Peter Benchley, had on the world. Initially, the unexpected effect was to shape a highly negative public perception of Great White Sharks. Paradoxically, over time, Jaws also contributed to a new generation of shark scientists and conservationists and even some key individuals to devote their lives to shark conservation.

Brooke Runnette, Executive Producer of Shark Week, said, “While Shark Week’s primary purpose is to entertain, we also know that our audience loves sharks as much as we do, and that means making a commitment to protecting sharks. Shark Savers was chosen as one of our new shark conservation partners because they have the programs and campaigns to enable our audience to actively participate in the important task of shark conservation.”

Discovery Channel’s SHARK WEEK is cable’s longest-running programming event and will celebrate its 25th anniversary with all-new specials beginning Sunday, August 12 at 9pm ET/PT.
About Discovery Channel: Discovery Channel is dedicated to creating the highest quality non-fiction content that informs and entertains its consumers about the world in all its wonder, diversity and amazement. The network, which is distributed to 100.8 million U.S. homes, can be seen in 210 countries and territories, offering a signature mix of compelling, high-end production values and vivid cinematography across genres including, science and technology, exploration, adventure, history and in-depth, behind-the-scenes glimpses at the people, places and organizations that shape and share our world. For more information, please visit www.discovery.com.

About Shark Savers: Shark Savers is dedicated to saving sharks and mantas through building awareness, education, and action. Founded in 2007 by six long-time divers with a shared passion, our mission is to save the world’s dwindling shark and manta populations. Today, more than 25,000 members from 99 nations share that passion. Focusing on action and results, Shark Savers’ programs result in more protections for sharks and mantas, locally and globally. By leveraging broad professional experience and ocean expertise, Shark Savers brings this important issue to the public in many compelling forms, motivating people to stop consuming sharks and shark fin soup, working for the creation of shark sanctuaries, and empowering divers as advocates and citizen scientists for sharks. For more information: www.sharksavers.org