Ashley Eckstein’s Her Universe Teams Up with Course of the Force as Official Apparel Merchandise Partner


NEW YORK, NY – June 26th, 2013 – Star Wars™ fans are preparing for yet another epic journey this year as the 2nd annual Course of the Force lightsaber relay prepares for its launch July 9th through the 16th. This time, Her Universe™, a leader in female genre merchandise, and founded by actress and voice of Ahsoka Tano on Star Wars: The Clone Wars, Ashley Eckstein, will be the apparel merchandise partner for the event. Her Universe will be selling this brand new merchandise for both men and women at the COTF “conival” events in San Francisco, Santa Monica, Huntington Beach and Oceanside Pier as well as at the Her Universe booth at San Diego Comic-Con International where the relay concludes. $5.00 from the sale of each shirt and $10.00 from the sale of each hoodie will go to the Make-A-Wish Foundation.

The Course of the Force is an Olympic torch-style relay that all aspiring Jedi Knights can take part in. The week long journey, which begins in San Francisco and ends in San Diego, benefits the Make-A-Wish Foundations of California. Renowned artist Russell Walks designed the 2013 look for Course of the Force that is featured on the merchandise.

“Since I began working as an artist with Lucasfilm, a lot of my childhood wishes have come true,” said Walks. “Designing the key art for the Course of the Force relay allowed me, in a very small way, to help some kids realize THEIR dreams, through the Make-A-Wish Foundation, and I consider myself very lucky to have been asked to help.”

In addition to providing the apparel for this year’s Course of the Force, Eckstein is also returning, for the 2nd year in a row, as co-host with The Nerdist’s Chris Hardwick and other talent for the exclusive coverage of the relay.

“It’s an honor to return as a co-host and merchandise partner for Course of the Force,” said Eckstein. “This is truly a magical and Force-filled event. It was also a pleasure to work with Russell Walks. We are so lucky that he donated his time and talent to create this amazing design!”

You can still sign up for Course of the Force, the lightsaber relay from Skywalker Ranch to Comic-Con International in San Diego July 9-16, 2013 benefiting the Make-a-Wish Foundation, by clicking here:

About Her Universe
Her Universe was launched in 2009 by actress and entrepreneur Ashley Eckstein, and her partner, The Araca Group, known as one of the most innovative theatrical production and merchandise companies in the world. Her Universe was created to directly address the expanding market of female fans by entering into its first agreement with Lucas Licensing to develop and produce a line of female-centered Star Wars apparel and accessories. The success of that line was followed up with a collection for the Syfy network including such shows as Battlestar Galactica and with BBC America for Doctor Who and with CBS Consumer Products for Star Trek. You can learn more about Her Universe and purchase the current line of fangirl apparel and accessories by going to www.heruniverse.com and by following Eckstein on Facebook (facebook.com/HerUniverse) and Twitter (twitter.com/HerUniverse).

About Russell Walks
Illustrator Russell Walks began drawing before he could speak. He lives in Montana, where he spends his days drawing, painting and counting himself lucky that he actually gets paid for doing what he loves. twitter.com/russellwalks russellwalks.tumblr.com

STAR WARS™ and related properties are trademarks and/or copyrights, in the United States and other countries, of Lucasfilm Ltd. and/or its affiliates. TM & © Lucasfilm Ltd. All rights reserved. All other trademarks and trade names are properties of their respective owners.

 

This amazing Course of the Force design, created by artist Russell Walks, is available for both Men and Women. For every t-shirt purchased, $5.00 will be donated to the Make-A-Wish Foundation.

$10.00 will be donated to the Make-A-Wish Foundation with the purchase of every hoodie. This super comfortable sweatshirt features the new Course of the Force crest created by Russell Walks on the back and logo on the front.

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Ashley Eckstein Debuts New Star Wars™ by Her Universe Apparel at Disney’s Star Wars Weekends 2013

NEW YORK, NY – MAY 13th, 2013 – The Force is back at Disney’s Hollywood Studios theme park as Star Wars Weekends returns May 17th through June 9th. Fans from all over the world come to share their love of all things Star Wars and Disney during this special event. Returning for the fifth year in a row is actress Ashley Eckstein, the voice of Ahsoka Tano from Star Wars: The Clone Wars and founder of the popular sci-fi merchandise line for fangirls, Her Universe™. As with previous years, Eckstein will be bringing an all-new, unique range of Star Wars by Her Universe designs to the month-long event at Disney’s Hollywood Studios including fashion tops, tunics, tanks and dresses located in Darth’s Mall. Eckstein will be meeting fans and signing autographs every day during the event and she will also be returning as host for Behind the Force: Star Wars Voices each weekend.

“As a lifelong Disney fan, it’s a dream come true for me to return to Disney’s Star Wars Weekends and debut my new Her Universe merchandise,” said Eckstein. “It’s been an honor to work with Disney to create designs for this event. We have an assortment of new items for female fans of all ages, including our new exclusive Return of the Jedi necklace in honor of the 30th Anniversary!”

Her Universe has only made 1,250 necklaces to celebrate the 30th Anniversary of this beloved movie. This extremely limited edition piece will come with an autographed certificate by Eckstein and will only be sold at select Her Universe events debuting at Star Wars Weekends. Only 500 necklaces will be available for sale at Disney starting on May 17th. They are available on a first-come-first-serve basis. Also debuting at the event will be will the highly anticipated Rogue Squadron dress and X-Wing Pilot tank top. Other items premiering will be matching youth and adult R2-D2 tunic tops, an adorable youth Princess Leia tunic top, retro women’s fashion tops and a limited edition Asajj Ventress costume top.

Photo credit: – Kelsey Edwards Photography- http://www.kelseyedwardsphoto.com/

About Her Universe
Her Universe was launched in 2009 by actress and entrepreneur Ashley Eckstein, and her partner, The Araca Group, known as one of the most innovative theatrical production and merchandise companies in the world. Her Universe was created to directly address the expanding market of female fans by entering into its first agreement with Lucas Licensing to develop and produce a line of female-centered Star Wars apparel and accessories. The success of that line was followed up with a collection for the Syfy network including such shows as Battlestar Galactica and with BBC America for Doctor Who and with CBS Consumer Products for Star Trek. You can learn more about Her Universe and purchase the current line of fangirl apparel and accessories by going to www.heruniverse.com and by following Eckstein on Facebook (facebook.com/HerUniverse) and Twitter (twitter.com/HerUniverse).

About Disney’s Star Wars Weekends
Running every Friday, Saturday and Sunday from May 17th through June 9th, Disney’s Star Wars Weekends is an annual event at Disney’s Hollywood Studios theme park celebrating all things Star Wars. In addition to offering fans a unique opportunity to join Jedi Masters, Sith Lords and Star Wars celebrities for special shows, presentations, memorabilia and the all-new Star Tours attraction: Star Tours –The Adventures Continue. For more information on Star Wars Weekends, visit: disneyworld.com/starwarsweekends or disneyparks.com/blog.

STAR WARS™ and related properties are trademarks and/or copyrights, in the United States and other countries, of Lucasfilm Ltd. and/or its affiliates. TM & © Lucasfilm Ltd. All rights reserved. All other trademarks and trade names are properties of their respective owners.

 

 

 

 

 

 

 

 

 

 

New Her Universe Syfy Apparel debuts July 11, 2012

NEW FANGIRL APPAREL FOR BATTLESTAR GALACTICA AND WAREHOUSE 13 

HER UNIVERSE ANNOUNCES NEW SYFY SUMMER LINE FOR WOMEN

NEW YORK, NY – June 22nd, 2012 – Her Universe, a leader in female genre merchandise, announced today the latest releases in its Syfy branded collection of apparel and accessories for Geek Girls. Featured in the summer line are designs from the hit series, Battlestar Galactica and Warehouse 13.

The new line of Syfy fashion tops will premiere at San Diego Comic Con and online July 11th at www.heruniverse.com. Fans will be able to purchase new BSG designs at the Her Universe Comic-Con booth (2913-F in the Lucasfilm Pavilion) including a new design from well-known artist, Cat Staggs. Cat’s design will feature the fan favorite character Kara “Starbuck” Thrace and will feature original art designed specifically for this new v-neck top. Additional designs for BSG and WH-13 will be available at Syfy’s Comic-Con headquarters in the Rock Shop at The Hard Rock Hotel, across the street from the San Diego Convention Center.

“As a big Battlestar Galactica and Warehouse 13 fan, I am so excited to introduce new designs,” said Her Universe founder Ashley Eckstein. “It’s also been a pleasure to work with Cat Staggs again. Cat is a fan favorite artist and I feel that she truly captured the essence of Starbuck with this new design.”

“I was very excited when Ashley asked me to design this shirt,” said artist Cat Staggs. “What I was trying to capture with this design was a balance of Starbuck’s strength and fragility, which is something that drew me to her character and I hope others will enjoy that as well.”

Her Universe was launched in 2009 by actress and entrepreneur Ashley Eckstein, and her partner, The Araca Group, known as one of the most innovative theatrical production and merchandise companies in the world. Her Universe was created to directly address the expanding market of female fans by entering into its first agreement with Lucas Licensing to develop and produce a line of female-centered Star Wars apparel and accessories. The success of that line was followed up with a collection for the Syfy network including such shows as Battlestar Galactica. Her Universe will be announcing two new major sci-fi licenses this summer. You can learn more about Her Universe and purchase the current line of fangirl apparel and accessories by going to www.heruniverse.com and by following Eckstein on Twitter at Twitter and visiting the Her Universe Facebook page.

Syfy is a media destination for imagination-based entertainment. With year round acclaimed original series, events, blockbuster movies, classic science fiction and fantasy programming, a dynamic Web site (www.Syfy.com), and a portfolio of adjacent business (Syfy Ventures), Syfy is a passport to limitless possibilities. Originally launched in 1992 as SCI FI Channel, and currently in more than 98 million homes, Syfy is a network of NBCUniversal, one of the world’s leading media and entertainment companies. (Syfy. Imagine greater.)

Photo credit: – Kelsey Edwards Photography