Knockaround and Discovery Partner on Shark-Inspired Sunglasses for Shark Week’s 30th Anniversary

$5 from every $35 pair of sunglasses sold will be donated to Oceana in their ongoing effort to protect the world’s oceans.
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SAN DIEGO, CA (June 11, 2018) Knockaround, a San Diego-based sunglasses company, is excited to announce the release of this year’s official 2018 Shark Week sunglasses. This is Knockaround’s 4th installment of their annual Shark Week collaboration with Discovery. A portion of proceeds from this years’ release will go to Oceana, the leading international conservation organization focused on protecting and restoring the world’s oceans.
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This year also marks the 30th anniversary of Shark Week, the massively successful week-long programming block on the Discovery Channel, dedicated to the mysterious marine animals. Such a special year for the network demands an equally celebratory design for the limited-run sunglasses. Built on Knockaround’s durable and high-quality Fort Knocks frame style, the 2018 Shark Week sunglasses feature a translucent breakwater blue frame with Great White jaw graphics, silver hardware, and polarized predator red lenses. Every pair comes with a shark tooth microfiber protective pouch and Shark Week 30th anniversary commemorative packaging.
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CLICK HERE TO PURCHASE THESE SHADES BEFORE THEY SELL OUT!
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“Partnering with a program as popular as Shark Week to create a unique, fun pair of shades is always a highlight of the year,” said Adam “Ace” Moyer, founder and CEO of Knockaround. “Naturally, as a company based less than a mile from the Pacific Ocean, we jump at the opportunity to help preserve the marine habitat we all share by donating to Oceana.”
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Matt Littlejohn, SVP Marketing & Communications for Oceana added “Sharks are critical for our seas and marine ecosystems but many species are in trouble and need help. We are grateful for Knockaround’s support of Oceana and our campaigns to help protect sharks and oceans around the world.”
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Starting Wednesday, June 13th, the Shark Week sunglasses will be available to purchase for $35 on Knockaround.com with $5 from every pair sold going to Oceana. To date, Knockaround has donated over $30,000 to the non-profit to help fund science-based ocean research. Tune into Discovery starting July 22nd for Shark Week 2018, featuring eight days of shark-centric specials that aim to educate about the powerful predators of the sea while clearing up misconceptions.
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ABOUT KNOCKAROUND
Knockaround is the original, affordable sunglasses company, founded in 2005 in San Diego. Centered around durable shades that are both practical and stylish, Knockaround provides high-quality sunglasses that won’t break the bank. Knockaround has grown to offer eight different frame styles in a wide range of colors as well as ongoing limited edition releases, collaborations, and an interactive, online “design your own” custom sunglasses shop. Knockaround sunglasses have been featured in well-known media outlets such as GQ, US Weekly, and The Today Show, and have been worn by several celebrities including Jessica Alba, Matthew McConaughey, Natalie Portman, Snoop Dogg, and John Legend. For more information, visit us at Knockaround.com and on Facebook, Instagram, and Twitter (@Knockaround).
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ABOUT OCEANA
Oceana is the largest international advocacy organization dedicated solely to ocean conservation. Oceana is rebuilding abundant and biodiverse oceans by winning science-based policies in countries that control one third of the world’s wild fish catch. With more than 200 victories that stop overfishing, habitat destruction, pollution, and killing of threatened species like turtles and sharks, Oceana’s campaigns are delivering results. A restored ocean means that one billion people can enjoy a healthy seafood meal, every day, forever. Together, we can save the oceans and help feed the world. Visit Oceana.org to learn more.

 

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