Ashley Eckstein Reveals Special Events and Exclusive Her Universe Merchandise for Star Wars Celebration VI

NEW YORK, NY – August 14, 2012 – The largest gathering of Star Wars fans, Star Wars Celebration VI, is about to take place again in Orlando, Florida August 23rd through the 26th and Ashley Eckstein announced today that she and her fangirl apparel company, Her Universe™, will be there in a big way with a special event, a panel and exclusive merchandise.

• After receiving hundreds of requests from female fans all over the country to be a Her Universe model, Eckstein (the voice of Ahsoka Tano on Star Wars: The Clone Wars) is offering a free Her Universe photo shoot on Saturday, the 25th from 10am till 7pm in room W305A. Girls are encouraged to come dressed in their favorite Her Universe top or hoodie to be photographed by professional photographer Preston Mack (www.pmack.com). Her Universe shirts will be provided just for the photo shoot if girls do not have one on that day. A sign-up sheet will be posted outside of room W305A that morning for those wishing to reserve a time slot and it will be first come, first served. The completed photos will be posted to a special photo board following the event on Facebook so girls can tag, share and download their photos. “Her Universe is a brand for the fans, and when the fans overwhelmingly tell me what they want, I do my best to make it happen,” said Ashley Eckstein. “It’s important to me that I am not the only Her Universe model because fangirls come in all ages, shapes and sizes and I want to represent the entire fangirl community by using real fans as my models. I am also so excited to have Preston Mack! He is such an accomplished photographer and I am honored that he will be sharing his time and talents with us!”

• In addition, Eckstein will be hosting a very special panel with author Carrie Goldman based on her new book, Bullied – What Every Parent, Teacher, and Kid Needs to Know About Ending the Cycle of Fear. Carrie is the mother of Katie Goldman, the little girl who was bullied for carrying a Star Wars water bottle to school. Carrie has spent the past year and a half researching and writing about this topic and Ashley encourages fans to come and join the conversation. The panel will take place on Thursday, the 23rd from 3:30 PM – 4:30 PM in room W311 ABCD.

• Celebration would not be complete without exclusive Star Wars merchandise and Eckstein divulged that Her Universe will have two exclusives that fans have been asking for at the Her Universe booth #915. One of the most popular characters from the Star Warsexpanded universe, Mara Jade, will be featured on a stunning new V-neck shirt with original art by renowned artist, Cat Staggs. Only 300 of these shirts will be available at CVI. “This is a shirt I was very excited to do,” said Cat Staggs. “I love Mara and wanted to depict her as both beautiful and powerful. She, like Leia, is such a fantastic character that while charming your socks off she can also take you down… I hope fans enjoy the shirt just as much as I did creating it.” Second, to accent the Mara Jade V-neck shirt, fans will have one more chance to pick up the exclusive R2-D2 3D Sterling Silver plated charm to add to the existing Star Wars by Her Universe charm bracelet. Standing 3/4” in height, there will be only 300 of these adorable little droid charms available at the convention. However, Eckstein recognizes that not all fans have the opportunity to join the fun and travel to Celebration VI, so she is making available a limited number (50 of each) of the two exclusive CVI items on www.heruniverse.com. The exclusives will be available starting at 10 AM EST on August 23rd. First come, first served. In addition to these exclusives, fans can buy Her Universe merchandise at booth #915 for female fans of all ages, including babies and plus sizes. Ashley will also debut two new tank top designs where fangirls can show their allegiance to the Republic or make a statement that they prefer the dark side.

About Star Wars Celebration 
The biggest party this side of the galaxy, Star Wars Celebration VI brings fans of all ages together, from all points of the globe, to celebrate the pop-culture phenomenon that is Star Wars. Both hardcore and casual fans will gather to have fun while celebrating their passion for all things Star Wars, discovering what’s new, and being the first to see what’s next. It’s four fun-filled days of exhibits, a vibrant, interactive show floor, screenings, exclusive merchandise, celebrity guests, panels, autograph sessions, fan-inspired activities, and other surprises. The event runs from August 23rd to August 26th at the Orange County Convention Center in Orlando, FL. More info visit www.starwarscelebration.com .

About Her Universe
Her Universe was launched in 2009 by actress and entrepreneur Ashley Eckstein, and her partner, The Araca Group, known as one of the most innovative theatrical production and merchandise companies in the world. Her Universe was created to directly address the expanding market of female fans by entering into its first agreement with Lucas Licensing to develop and produce a line of female-centered Star Wars apparel and accessories. The success of that line was followed up with a collection for the Syfy network including such shows as Battlestar Galactica and with BBC America for its Doctor Who franchise and with CBS Consumer Products for Star Trek. You can learn more about Her Universe and purchase the current line of fangirl apparel and accessories by going towww.heruniverse.com and by following Eckstein on Twitter and visiting the Her Universe Facebook page.

About Photographer Preston Mack 
Preston Mack is a professional photographer based in Orlando, FL. He shoots for advertising agencies such as Yellow Shoes Creative, The Meyocks Group, GSD&M, Carol H Williams Agency, PUSH and Fry Hammond Barr. His corporate clients include MLB Advanced Media, ECCO Shoes, Southwest Airlines, Kraft, Hy-Vee and Walt Disney World. For more info visit www.pmack.com/Facebook/Twitter:@photopreston

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Win one of 4 “Star Wars” Series 8 Collection MIMOBOT® USB Flash Drives [ENDED]

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Mimoco Unveils the STAR WARS™ MIMOBOT® Series 8 Collection of USB Flash Drives From Episode VI: Return of the Jedi

Mimoco, makers of the MIMOBOT® line of designer USB flash drives and MIMOMICRO™ card readers, is announcing the release of Star Wars MIMOBOT Series 8 featuring iconic characters from Episode VI: Return of the Jedi. The eighth series in the Star Wars MIMOBOT collection includes Jabba the Hutt, Slave Leia, Jedi Luke, Admiral Ackbar, and Biker Scout – a joint 2012 San Diego Comic-Con and Star Wars Celebration VI exclusive – all sporting classic stylized MIMOBOT designs.

Media Mikes would like to giveaway one of each of these amazing “Star Wars” Series 8 Collection MIMOBOT® USB Flash Drives. If you would like to win one of these great prizes, please leave us a comment below or send us an email and let us know your favorite character from “Star Wars” universe. This giveaway will be open until Friday July 27th at Noon, Eastern Time and is only open to residents of the United States. Only one entry per person, per household; all other entries will be considered invalid. Once the giveaway ends, Media Mikes will randomly pick out four winners and alert the winners via email.

Jabba the Hutt MIMOBOT has grown fat and powerful on your data. This gangster from a galaxy far, far away doesn’t forgive debts easily. Satiate the mighty and powerful Jabba the Hutt MIMOBOT’s appetite by storing up to 64GBs of your pics, documents, and favorite Max Rebo Band jams on him!

From her first appearance chained to Jabba’s throne in Return of the Jedi, Slave Leia took her fate into her own hands and helped change the course of the galaxy, and did it all while looking good. She was the perfect balance of form and function, just like your Slave Leia MIMOBOT. With her sexy design and up to 64GBs of capacity, she’s the perfect flash drive for storing and transporting all your digital data.

When last we saw Luke Skywalker at the end of The Empire Strikes Back, he was wearing comfy, loose fitting robes, and testing out his new mechanical hand. The Luke we encounter in Return of the Jedi is dressed all in black and means business. This is confident Luke. Powerful Luke. Jedi Luke. And Jedi Luke MIMOBOT is no different. Secure in his Jedi powers, he’s also confident that no one, not Jabba, Vader, nor the Emperor himself can sway him to the dark side and endanger your most valued digital data. This Jedi Knight may be dressed in black, but he’s all light.

One of Star Wars fans’ favorite characters, Admiral Ackbar didn’t need much screen time to make an impression. He hates the Empire and he hates being surprised by operational shield generators! Ackbar is a Mon Calamari, a squid-like species equally at home on land, in the water, and in space. Admiral Ackbar MIMOBOT is equally at home on your desk, in your pocket, or plugged into your computer. Command the fleet of all your most important data and files with your Admiral Ackbar MIMOBOT. With a flash drive design this cool, you can’t resist, can you? You might even say, it’s a trap…!

Native Ewoks scatter in the underbrush when Biker Scouts zip by on their speeder bikes, but just wait until some ‘rebel scum’ show up to take down that shield generator. That’s when we see exactly what Biker Scouts are made of. Appearing on Return of the Jedi’s forest moon of Endor, Biker Scout MIMOBOT will make his appearance as a joint San Diego Comic-Con and Star Wars Celebration VI exclusive. With a numbered release of only 1,000 units and a memory capacity of up to 64GBs, the limited edition Biker Scout MIMOBOT is the perfect designer USB flash drive for the die-hard Star Wars fan with data on the go.

Available in 8GB to 64GB capacities, the Star Wars MIMOBOT Series 8 collection lets you store and transport all your digital music, pics, documents, and more. And with exclusive preloaded digital extras like Mimory™ & mimoDesk™ suites of Star Wars-themed icons, avatars, screensavers, wallpapers, and the mimoByte™ sound software that plays authentic Star Wars audio clips when MIMOBOT is inserted or ejected from your computer, you get a whole lot of function with a whole lot of form.

The Star Wars MIMOBOT Series 8 USB flash drive collection is now available at www.mimoco.com, and in select retail shops worldwide. The joint San Diego Comic-Con and Star Wars Celebration VI exclusive, Biker Scout MIMOBOT, will first be available at Comic-Con International in San Diego, CA on July 11-15 and at Star Wars Celebration VI in Orlando, FL on August 23-26.

Be sure to follow Mimoco on Facebook and Twitter

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Hot Topic and Her Universe Team Up For Launch On Star Wars Day

May The 4th Be With You
Hot Topic and Her Universe Team Up For Launch
On Star Wars Day

On May 4th, Star Wars fans celebrate George Lucas’ revered space saga to show that the Force is truly everywhere. They refer to this day as “May the 4th Be With You.” This year, clothing retailer, Hot Topic, is celebrating with the fans in a big way by offering, for the first time, new Star Wars fashion tops and hoodies from Her Universe, the female sci-fi genre line created by actress Ashley Eckstein, voice of Ahsoka Tano on the hit animated series Star Wars: The Clone Wars. The Star Wars By Her Universe line will debut on Hottopic.com and in select Hot Topic stores on May 4th with the first 50 customers who purchase a Her Universe item online at Hottopic.com receiving a FREE Star Wars Tote Bag. This will be the first time fans can get this exclusive new tote bag from Her Universe featuring a custom pattern using Star Wars symbols, a $20.00 value for free, as a gift to the first 50 fans. In addition, all day on May 4th Hottopic.com will be offering 20% off all Star Wars merchandise and will have special Star Wars features and content on their Hot Topic Facebook and Twitter pages.

“Hot Topic has always been my personal retailer of choice when it comes to fangirl fashion,” said Her Universe founder Ashley Eckstein. “Together we would like to thank the fans for their loyalty and support on this special day with these new designs and promotions.”

Close to half of all Star Wars fans are female which is why Hot Topic and Her Universe will have a number of new styles and designs for those fans to look “Geek Chic” – from racer back tank tops and fashion tops to a unique Princess Leia hoodie. One of the most anticipated pieces is by popular Star Wars artist and designer, Denise Vasquez, whose stunning new Darth Vader dolman top utilizes design elements inspired by the Mexican holiday, Dia de los Muertos (Day of the Dead). “My T-shirt design for Her Universe was inspired by my love for my Latin culture and my love for Star Wars,” said Vasquez. ” I incorporated one of my favorite Darth Vader quotes in my design, which shows a positive message for Geek Girls like me who will wear this shirt with pride. ‘La Fuerza es fuerte con este’ …’The Force Is Strong with this one!’

Her Universe was launched in 2009 by actress and entrepreneur Ashley Eckstein, and her partner, The Araca Group, known as one of the most innovative theatrical production and merchandise companies in the world. Her Universe was created to directly address the expanding market of female fans by entering into its first agreement with Lucas Licensing to develop and produce a line of female-centered Star Wars apparel and accessories. The success of that line was followed up with a collection for the Syfy network including such shows as Battlestar Galactica. Visit www.hottopic.com to purchase the new Her Universe Star Wars collection. You can learn more about Her Universe by going to www.heruniverse.com and by following Eckstein on Twitter and visiting the Her Universe Facebook page.

Photo credit: Kelsey Edwards – Kelsey Edwards Photography

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XBOX Console & Game Review: Star Wars R2-D2 Console & Kinect Star Wars

Platform: Xbox 360
Release Date: April 3, 2012
Distributed by: LucasArts
Price: $449.00

Star Wars R2-D2 Console: 4 out of 5 stars
Kinect Star Wars: 3 out of 5 stars

A long time ago in a galaxy far, far away…. OK enough of that. The Star Wars Limited Edition Xbox 360 is really well done. When I finally got it and started to open it the nerd in me was very excited. Being a long time Star Wars fan and that my other 360 was broken there was no doubt in me getting this.

It comes with the Xbox 360 Console which is custom themed to R2-D2. The Kinect Sensor is the first white one of its kind on the 360. The wireless controller is gold and themed to C-3PO. The controller is detailed very nicely. A 320GB hard drive is the largest available on the 360. It also comes with two games Kinect Star Wars and Kinect Adventures.

Hooking everything up was pretty easy. Upon turning the 360 on for the first time the console made its first R2-D2 sound. The console will make R2 sounds when you turn it on and off from the console or open and close the tray from the console. If you use the controller to power on/off the console it will not make the R2 sounds.

Now on to the Kinect Star Wars game. It starts off with C-3PO and R2-D2 and recently recovered Jedi Archives. Listening to the two droids go back and forth with each other like they do in the movies gives a good feeling of being immersed into the Star Wars Universe. You have several different modes you can select from.

Campaign Story: The bulk of the content in the game. You are a padawan learner and you go through the Clone Wars. The voices at times do not match with the animation. The voice acting is not the greatest but it is not bad either. When it comes to the lightsaber battles it is almost like a turn based RPG. At first your enemy will attack you and you have to block then once you build enough stamina you go into a lock where your weapons clash together and you have to break the lock by doing one several different options like Force Push, Kick, or Head butt you opponent. After successfully doing so, you can now attack your enemy. This gets repeated until one of wyou go down. Now I must say that the Kinect did capture the movements pretty decently. Also the nerd in me I used my Master Replicas Lightsaber hilt to give it more of a Jedi feeling for me. This did not affect the Kinect at all regarding being able to read my movements. Depending on what hand you use for your Lightsaber the other is used for your force moves. You can force push or grab and toss your enemies around. Not all enemies can be affected by the force. One thing that does ruin the experience is the use of cut scenes. While playing you are constantly put into a cut scene where you have no control over your char. It does this pretty often and does get annoying.

Pod Racing: This is done really well and one of the better mini games available. The controls work great and you have to hold your arms up as if you were in the podracer itself. When you pull your arms back your racer slows down and applies the break. Thrust your arms forward gives you a burst of speed. Turning can be a little bit tricky but once you are used to it you should not have any problems. The story is geared more towards a younger audience but is fun none the less.

Rancor Rampage: You are the rancor and everyone else is your meal. Nom Nom! This mode is very entertaining and a lot of fun. You are a rancor on the loose and you can pretty much destroy anything in your path. You can also eat the poor people that are running around. What is also fun is you can pick up people and throw them, you do get added bonus the farther you can toss them.

Duels of the Fate: This mode takes you through a series of Lightsaber duels. This is pretty slow and not as exciting as one would hope.

Galactic Dance Off: Who of us would not want to dance with Slave Leia!! Well after this you will not be 100% fulfilled. Even though the story line may not make sense it was indeed fun if you can get past that. I mean I can’t see as Leia having fun and smiling while Jaba’s captive. Yes in the game it does seem like she is having a good time, but as I said if you can get past that part the play is fun.

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Maya Entertainment Lands “Ass Backwards” from the Writers of “Bride Wars”

MAYA ENTERTAINMENT LANDS “ASS BACKWARDS” FROM THE WRITERS OF “BRIDE WARS”

Alicia Silverstone, Jon Cryer, Vincent D’Onofrio, Casey Wilson & June Diane Raphael Star In New Comedy

LOS ANGELES, CA – Maya Entertainment Group, Inc., a leading independent multi-platform content and distribution company based in Los Angeles, has acquired the international rights to the comedy “Ass Backwards” from the writers of “Bride Wars.”  The film directed by Chris Nelson (upcoming film “Gay Dude” with Sarah Hyland and Megan Mullally) stars Alicia Silverstone (“Batman & Robin”, “Clueless”), Jon Cryer (“Two and a Half Men”), Vincent D’Onofrio (“Law& Order: Criminal Intent”, “Full Metal Jacket”), Casey Wilson (“Happy Endings”, “Bride Wars”), and June Diane Raphael (“Bride Wars”, “Zodiac”).

Two best friends Kate (June Diane Raphael) and Chloe (Casey Wilson) are living the so called “high life” in New York when they run into their former pageant nemesis, Laurel (Alicia Silverstone), who has gone on to become a multi-hyphenated superstar.  Kate and Chloe, whose lives are not as fabulous as they seem to be, embark on a cross country road trip back to their hometown to attempt to win a pageant that eluded them as children. On the road, they face some hard truths about themselves and each other as they encounter spring breakers, strip clubs, a women’s militant group, and their favorite reality star.

“We are excited to have acquired the very funny and quirky comedy Ass Backwards,” said Elias Axume, President, International Distribution for Maya Entertainment. “The cast, led by Alicia Silverstone and Jon Cryer, is terrific and very appealing to many international markets.”

The deal was negotiated by Elias Axume and Tonantzin Esparza, Director of Acquisitions, on behalf of Maya Entertainment.  “Ass Backwards” was produced by Heather Rae (“The Dry Land”, “Frozen River”) and Molly Conners (“Killer Joe”, “Frozen River”).

MAYA ENTERTAINMENT | www.maya-entertainment.com

Based in Los Angeles, Maya Entertainment Group, Inc. is an independent multi-platform content and distribution company that has established itself as the leader of media product that appeals to the “new mainstream” of American Latino and Multi-cultural audiences.  Led by entertainment industry pioneers, Moctesuma Esparza (Selena, Gettysburg) and Jeff Valdez (Sí TV, QuePasa.com), Maya Entertainment produces, acquires and distributes entertainment programming and has established a library of over 100 titles, which are available at retail, for rental, and on VOD through Time Warner Cable, Comcast, iN DEMAND, and TVN.

Maya International Distribution, headed by Elias Axume, sells rights to its entertainment properties worldwide and has a presence at key markets including Berlin Film Festival/European Film Market, Hong Kong FILMART, Cannes Film Festival, MIP-TV, Toronto International Film Festival, MIPCOM and AFM. Currently, Maya International is selling rights to La Mission, starring Benjamin Bratt; The Jesuit, starring Michelle Rodriguez and Willem Dafoe; Café, starring Jennifer Love Hewitt and Jamie Kennedy; Without Men starring Eva Longoria Parker, Christian Slater and Oscar Nunez; Across the Line, starring Aidan Quinn and Mario van Peebles; and The Last Rites of Joe May, starring Dennis Farina, among others.

Maya’s recent theatrical and home video releases include the Official 2010 Sundance selection The Dry Land, starring America Ferrera, Jason Ritter, and Wilmer Valderrama; the action-drama Across the Line starring Aidan Quinn, Mario Van Peebles, and Andy Garcia; and Sins of My Father (Pecados de mi Padre), the true story of Pablo Escobar, the infamous boss of Colombia’s Medellin drug cartel, as told through the eyes of his son; Sympathy for Delicious, directed by and starring Mark Ruffalo, Orlando Bloom, Laura Linney and Juliette Lewis; Without Men, starring Eva Longoria Parker, Christian Slater and Oscar Nunez; and Café, starring Jennifer Love Hewitt.

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“Star Wars: The Clone Wars- The Complete Season Three” Blu-ray Giveaway [ENDED]

THANK YOU FOR ENTERING, THE CONTEST HAS ENDED. WINNERS HAVE BEEN CHOSEN AND NOTIFIED VIA EMAIL. PLEASE CHECK BACK EVERY WEEK FOR NEW GIVEAWAYS!

To celebrate the release of “Star Wars: The Clone Wars- The Complete Season Three”, Media Mikes would like to giveaway THREE copies of the season on Blu-ray. If you would like to win one of these great prizes, please leave us a comment below or send us an email and let us know your favorite “Star Wars” character and why. This giveaway will be open until Monday November 7th at Noon, Eastern Time and is only open to residents of the United States. Only one entry per person, per household; all other entries will be considered invalid. Once the giveaway ends, Movie Mikes will randomly pick out winners and alert the winners via email.

Pull back the starry curtain and reveal the secrets of the galaxy — with Star Wars: The Clone Wars The Complete Season Three, now available on DVD and high-definition Blu-ray Disc from Lucasfilm Ltd. and Warner Home Video. Featuring stunning high-definition animation as well as a host of behind-the-scenes bonus materials, the complete collection explores the untold stories of “a galaxy far, far away” and reveals the magic behind the making of the cutting edge series.

Relive all 22 Season Three episodes — featuring familiar faces including Jabba the Hutt, Greedo, Tarkin and Chewbacca the Wookiee, as well as assassins, bounty hunters, witches, monsters and mysteries surrounding the very essence of the Force itself — and then explore the Lucasfilm vaults with behind-the-scenes insights on the making of the remarkable series. Bonus materials include five behind-the-scenes featurettes, each with director and crew interviews. And exclusive to the Blu-ray disc, The Jedi Temple Archives provides in-depth access to an extensive database of creative materials — including early test animations, concept art, 3D turnarounds and more than 30 deleted/extended scenes.

Special Features:
Star Wars: The Clone Wars The Complete Season Three is presented in widescreen with English, Spanish and French 5.1 DTS audio and English, French and Spanish subtitles. Bonus features include:

Featurettes

  • Creating Kamino
  • Hutts and the Underworld
  • Witches and Monsters
  • Secrets of Mortis
  • Chewbacca Returns
  • Blu-ray Exclusive — The Jedi Temple Archives: An extensive database exploring special effects footage, early concept art, 3D character and object turnarounds, early animation and more than 30 deleted/extended scenes. The Archives is a rare look at the assets in various stages of creation for The Clone Wars, with a wealth of surprises and never-before seen moments sprinkled throughout

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Darth Maul Returns for “Star Wars: Clone Wars” and First Poster for “Star Wars: Episode I The Phantom Menace in 3D”

Darth Maul returns to the Star Wars Saga this spring!

Darth Maul, the sinister Sith Lord who amped up the dark side in 1999’s Star Wars: Episode I The Phantom Menace, returns to the Saga this spring in Star Wars: The Clone Wars!

Revered by fans for his striking red and black tattooed-face, graceful but lethal fighting style, and signature double-bladed lightsaber, Maul was believed killed by Jedi Knight Obi-Wan Kenobi at the end of Episode I. In the Star Wars universe, however, one must never underestimate the power of the dark side!

“The decision to continue Darth Maul’s story was something that came directly from George,” says Dave Filoni, Supervising Director of Star Wars: The Clone Wars. “We all agreed that his return needed to be unique, unexpected and revenge filled. We don’t know what his outcome will be, and as a fan – that’s exciting.”

While fans await Darth Maul’s return to The Clone Wars, they’ll soon be able to experience the excitement of his original introduction to the Star Wars Saga when Star Wars: Episode I The Phantom Menace is released in theaters on February 10, 2012 in spectacular 3D!

The trailer for Star Wars: Episode I The Phantom Menace in 3D will be attached to The Three Musketeers on October 21st and on select films throughout the holidays.

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Filed Under: TV Interviews Tagged With: 3d, clone, darth, episode, hits, maul, ...

EA, BioWare and LucasArts to Launch “Star Wars: The Old Republic” on December 20, 2011

EA, BioWare and LucasArts to Launch Star Wars: The Old Republic on December 20, 2011

The Republic or the Empire? Choose Your Side and Forge Your Own Personal Star Wars Saga in the Groundbreaking, Story-Driven MMO from BioWare

LONDON–(BUSINESS WIRE)– Today during their keynote address at the Eurogamer Expo, Dr. Ray Muzyka and Dr. Greg Zeschuk, co-founders of BioWare™, a label of Electronic Arts (NASDAQ:ERTS), announced that Star WarsTM: The Old Republic™ will launch in North America on December 20, 2011 and in Europe on December 22, 2011. Set thousands of years before the rise of Darth Vader, Star Wars: The Old Republic is a massively multiplayer online game challenging players with epic quests, featuring dynamic combat across iconic worlds in the Star WarsTM galaxy such as Tatooine, Alderaan, Hoth and more. Each of the game’s eight primary classes will enjoy their own unique trilogy of storylines, all of which are fully voiced with a sweeping musical score. Anticipation for the award-winning MMO is at an all-time high as Star Wars: The Old Republic has broken EA pre-order records and won over 95 industry awards and accolades from game critics worldwide.

“In 1977, Lucasfilm created magic with the release of Star Wars. Our goal is to capture some of that magic when we go live with Star Wars: The Old Republic on December 20,” said Dr. Ray Muzyka, Co-Founder, BioWare and General Manager, BioWare Label. “This is an incredible moment for everyone at BioWare and our partners at LucasArts who have dedicated so much of their lives to building this extraordinary game.”

Added Dr. Greg Zeschuk, Co-Founder, BioWare and General Manager of the MMO Business Unit of BioWare, “We appreciate the patience of the millions of fans who have been waiting for the game’s release. When we launch this groundbreaking MMO with world class storytelling this holiday season, we hope you will agree that it was worth the wait.”

Star Wars: The Old Republic is available for pre-order now at participating retailers* while supplies last. All players who pre-order will receive a redemption code that will unlock Early Game Access**, granting them access to the game before December 20, 2011 in North America and before December 22, 2011 in Europe. Pre-order quantities are limited and Early Game Access will only be available to those who pre-order the game and redeem their code before the game’s official release. Included with the purchase of every copy of Star Wars: The Old Republic is 30 days of access to the game, after which players can continue to play through subscribing*** at either $14.99 per month, $41.97 for 3 months ($13.99 per month), or $77.94 for six months ($12.99 per month).

Star Wars: The Old Republic has been lauded for breaking new ground in the genre by building on traditional MMO gameplay pillars of combat, exploration, character customization and progression, and adding a powerful fourth dimension to the experience — story with personal choice and consequence. The Old Republic is set thousands of years before the rise of Darth Vader, when the Star Wars galaxy is in the midst of a cold war. Players will be asked to join forces with either the Galactic Republic or Sith Empire and choose one of eight iconic Star Wars characters: Jedi Knight, Jedi Consular, Smuggler, Trooper, Bounty Hunter, Imperial Agent, Sith Inquisitor and Sith Warrior. Every player’s story will unfold based on meaningful choices made throughout the game, enabling them to become the hero of their own personal Star Wars saga. Along their journey, players will encounter companion characters with whom they can build and break meaningful relationships as they fight by their side. Players will explore a vibrant galaxy, engage in heroic battles, and experience visceral Star Wars combat.

For more information on Star Wars: The Old Republic, please visit www.StarWarsTheOldRepublic.com, follow the game on Twitter at http://twitter.com/swtor or “Like” Star Wars: The Old Republic on Facebook at http://facebook.com/starwarstheoldrepublic.

* Conditions and restrictions apply. See www.StarWarsTheOldRepublic.com/preorder for details.

** Codes are redeemable at www.StarWarsTheOldRepublic.com/preorder. Pre-order quantities are limited and will be processed in the order they are received.

*** Subscription pricing in the United Kingdom will be £8.99 per month, £25.17 for three months (£8.39 per month) or £46.14 for six months (£7.69 per month). Subscription pricing in Europe will be €12.99 per month, €35.97 for three months (€11.99 per month) or €65.94 for six months (€10.99 per month).

About Lucasfilm Ltd.

Lucasfilm Ltd. is one of the world’s leading film and entertainment companies. Founded by George Lucas in 1971, it is a privately held, fully-integrated entertainment company. In addition to its motion-picture and television production operations, the company’s global activities include Industrial Light & Magic and Skywalker Sound, serving the digital needs of the entertainment industry for visual-effects and audio post-production; LucasArts, a leading developer and publisher of interactive entertainment software worldwide; Lucas Licensing, which manages the global merchandising activities for Lucasfilm’s entertainment properties; Lucasfilm Animation, which is currently producing content for film and television, including Star Wars: The Clone Wars, a CG-animated half-hour television series; and Lucas Online creates Internet-based content for Lucasfilm’s entertainment properties and businesses. Additionally, Lucasfilm Singapore produces digital animated content for film and television, as well as visual effects for feature films and multi-platform games. Lucasfilm’s motion-picture productions include three of the 20 biggest box-office hits of all time and have received 19 Oscars and more than 60 Academy Award nominations. Lucasfilm’s television projects have won 12 Emmy Awards. Lucasfilm Ltd. is headquartered in San Francisco, Calif. LucasArts, a Lucasfilm Ltd. company, is a leading developer and publisher of interactive entertainment software worldwide for video game console systems, computers and the Internet. Based in San Francisco, Calif., as well as on the Internet at www.lucasarts.com, LucasArts was created in 1982 by George Lucas to provide an interactive element to his vision of a state-of-the-art, multifaceted entertainment company.

About BioWare

The BioWare Label is a division of EA which crafts high quality multiplatform role-playing, MMO and strategy games, focused on emotionally engaging, rich stories with unforgettable characters and vast worlds to discover. Since 1995, BioWare has created some of the world’s most critically acclaimed titles and franchises, including Baldur’s Gate™, Neverwinter Nights™, Star Wars®: Knights of the Old Republic™, Jade Empire™, Mass Effect™ and Dragon Age™. BioWare currently operates in seven locations across the world, including Edmonton (Alberta, Canada), Montreal (Quebec, Canada), Austin (Texas), Fairfax (Virginia), San Francisco (California), Los Angeles (California) and Galway (Ireland).

In 2008, BioWare was acquired by Electronic Arts, a leading global interactive entertainment publisher. In 2011 EA created the BioWare Label, alongside EA Games, EA SPORTS™ and EA Play. For more information on BioWare, visit www.bioware.com, or follow us on Twitter at www.twitter.com/bioware. To join the millions of fans already registered with the BioWare community, go to http://social.bioware.com.

About Electronic Arts

Electronic Arts (NASDAQ:ERTS) is a global leader in digital interactive entertainment. The Company’s game franchises are offered as both packaged goods products and online services delivered through Internet-connected consoles, personal computers, mobile phones and tablets. EA has more than 100 million registered players and operates in 75 countries.

In fiscal 2011, EA posted GAAP net revenue of $3.6 billion. Headquartered in Redwood City, California, EA is recognized for critically acclaimed, high-quality blockbuster franchises such as The Sims™, Madden NFL, FIFA Soccer, Need for Speed™, Battlefield, and Mass Effect™. More information about EA is available at http://info.ea.com.

LucasArts, the LucasArts logo, STAR WARS and related properties are trademarks in the United States and/or in other countries of Lucasfilm Ltd. and/or its affiliates. © 2011 Lucasfilm Entertainment Company Ltd. or Lucasfilm Ltd. All rights reserved. BioWare , Jade Empire, Mass Effect and Dragon Age are trademarks of EA International (Studio and Publishing) Ltd. EA SPORTS, The Sims and Need for Speed are trademarks of Electronic Arts Inc. All other trademarks are the property of their respective owners.

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