Many people have thought of the pandemic and seen the businesses have been getting help from their governments. However, many have not thought about online gambling sites or the people working behind them. The pandemic has hit every industry hard and caused them to be put on pause. But, online services were still running and the companies behind them still worked tirelessly to keep everything smooth for players during this time. Some online casinos took the decision to launch during this time. Therefore, see more here to see some of the inventive ways they have used design to attract players.
When you think of the workers behind the successful online gambling companies. You will be pleased to find out that some efforts have been made. As a result, it was reported that Flutter Entertainment is set to give over 14,000 members of staff a £1,000 bonus. This has been decided after their continued efforts during the tough time. As the owners of Paddy Power, they saw a 70% decrease in profits on their online gambling sites due to the cancellation of major sports events.
Changes Predicted for Online Gambling Sites
This handout came at the same time the Flutter owner, Peter Jackson, hit out at the proposed gambling ad ban. This new shake-up to the advertising regulations is predicted to have a major impact on the market. This will in turn have a direct impact on online gambling sites in particular. Officials in the industry have warned that a ban on add within sports in under consideration. Such a move would hit the sports clubs hard. As a result, predicted to be the biggest shake-up since the ban on tobacco sponsors.
It has been said that the Football clubs will be the worst hit, claiming that the timing is wrong. As you can imagine, a major amount of their sponsor money comes from deals with online gambling sites. In fact, the Premier League and Championship teams take around £110 million a year just in shirt sponsorships. Half of the teams in the Premier League have some form of sponsor from online gambling sites. As a result, you can imagine the changes that would be needed.
Officials in the industry have claimed that the health of the sports industry after the recent pandemic along with the changes will be devastating. However, they have claimed that with time, that could change. After enough time, the sports industry could evolve to survive without this kind of income and sponsorship. With this statement, it could be time to take heed of what may be to come in a number of years to come.
Changes That Have Happened Already
The pandemic has been a tough time already for online gambling sites. As you may have read, there was a ‘whistle to whistle’ ban on gambling adverts. This has meant that there is no advertising for these services between the start of the match and the end. As you can expect, with the industry now relying on the internet. This has resulted in many changes needing to be made to the services. This factor combined with the slow return of sports as entertainment has been devastating to the industry. However, we do expect that online gambling sites can survive and carry on providing and accompanying feature while sports games are carried out.
Although this does not really affect the online casino market, it does affect those who offer sports betting within their service. Meaning, on top of the current situation, companies will have to face the fact that they now have less opportunity to advertise. As you would expect, this makes keeping things running smoothly very difficult. Therefore, we may see that this causes the downfall of many online gambling services, with only those with the funds able to cope being able to survive. As this may sound, only the bigger companies survive, however, we will see how this pans out over the next few months. Being a difficult time for everyone and providing a great source of entertainment, it would be bad news to see a lot of these companies go bust. However, this is unfortunately how things look to be heading.
More Gambling Companies Help Out
It is not just Flutter Entertainment that has proved to be generous to employees during the tough times. Those who keep up with the industries news may have read of others. The world-famous Hard Rock International has also decided to give back to its employees. The global casino, entertainment and hospitality company has increased its pay for workers during the pandemic. Therefore, with their employees covering their online efforts, the online gambling sites will also get this increase.
These bonuses are paid as a thank you to workers for keeping a good level of customer service. However, it is also a small nod to the extra challenges that are posed. Some of the bonuses that have already been paid have shown some great generosity. The physical casino in Atlantic city was given more than $1 million to split among workers. This is also going to bee seen across other aspects of the company.
This kind of generosity is nothing new from Hard Rock International. Awarding employees bonuses totalling $2 million last January, however, this was nothing to do with the current pandemic. This is not the only company that owns online gambling sites to decide to help. Other casino companies that have decided to help are SJM Holdings, MGM China, Wynn Macau and Melco Resorts and Entertainment. With companies in a wide range of other industries giving out bonuses or raises to employees, you can expect many more. This means that as the current pandemic continues, it is predicted more companies will decide to offer bonuses.
Why Does This Matter?
You may be asking yourself, why does this generosity matter? However, right now much of what anyone does is done online. And with the teams behind these services working hard to keep them running, they are being rewarded. With the uncertainty of the future to come, it is expected that there will be many more future changes. Therefore, it is good to try and keep a flexible mind with what changes may happen.