How to use Instagram hashtags correctly for effective social media marketing?

Instagram is the next big thing in 2020. The platform is a hot favourite among millennials and Gen Z kids. A recent report by Sprout Social reveals how 64% of Instagram’s user base is between 18-29yrs.

Business holdings are continually trying to capitalize on the traffic generated by Instagram. And hashtags can make or break your social media game.

Adding a hashtag or two to your pictures increases user interaction tenfold. The trick is to use them correctly. Brands which have successfully mastered the art of optimizing hashtags enjoy better visibility and customer engagement.

In fact, social media marketing is so relevant to modern times that most B-schools have also included it as part of their curriculum. Marketing students often get case studies and projects on Instagram marketing strategies.

Business graduates, swamped with deadlines, often each out to professional marketing assignment help services. Let’s find out some more tips and secrets about Instagram hashtags and how it boosts customer engagement.

Need for hashtags

Although Twitter birthed hashtags, it was Instagram that put them on the map. And since then, marketers are losing their sleep over this refreshingly new strategy. But before we get into all that, let me clear a few essential pointers.

What exactly are hashtags? And what purpose do they serve?

Well, hashtags comprise of a word or a phrase accompanied by a hash (#) sign. There are no spaces between the words, although you can capitalize some letters in-between.

These hashtags categorize your content and make it easier for viewers to identify your posts. Hashtags also create better brand engagement, SEO ranking and overall awareness about your product or service.

Hashtags now appear in multiple platforms. You can use them on blog posts, social media updates, Instagram captions, tweets etc. For instance, if you are a movie blogger, then adding cinema-relevant hashtags can give your website a big boost.

Instagram marketing tactics

Before we delve deeper into the multiple facets and perks of hashtags, let us first understand the relevance of Instagram. A basic SWOT analysis of the platform would highlight its key strengths and weaknesses.

For instance, Instagram has a user-friendly interface. It is intuitive, eye-catching and has an extensive database. However, brands need to be at the top of their game if they want people to find them.

As per a recent report by Forbes, Instagram has some great revenue-generation tools. About 80% of the accounts follow at least one business page. It contributes to a brand’s web presence, increases SEO ranking and helps people connect with influencers.

Relevancy and placement

Hashtags are useful only when they are used correctly. You cannot merely add random words with hashtags and expect to trend overnight. There are specific words, terms and phrases that are already trending on social media.

Also, these words and key phrases must be relevant to your line of business. For instance, if your brand belongs to the organic fashion sector, then hashtags like #OOTD, #natural, #organic etc. works well.

Conduct thorough market research. Know about your customers and their changing preferences. Also, keep an eye out on your peers. Analyze the kind of hashtags they’re putting up and the responses it generates.

Specificity and uniqueness

Hashtags double the scope of user engagement, putting you at the top of the game. But this is not an instantaneous process. New brands and business holdings need to find their voice, their niche, their USP in order to create unique content about your brand on social media. In order to grow your brand, it is important that you diversify your content across all social media platforms. Creating user generated content is also a very natural and yeilding method to create unique content for your brand.

Hashtags can be excellent marketing tools, and they set you apart from others. Develop hashtags that are catchy, chic and easy to remember.

A catchphrase, your brand name, an ad-line- anything can be a hashtag. Note that hashtags are not full-fledged sentences.

I would recommend readers to keep their hashtags small, compact and to the point. This is because hashtags don’t have spaces in-between. Long words and phrases become incomprehensible and difficult to decode.

Capitalize on existing hashtags

There are multiple hashtags on Instagram that already enjoy a large following. If your marketing team cannot come up with new hashtags, capitalize on the existing ones.

For this, you need insights on what your customers are searching for these days. These hashtags can crop up on a variety of topics.

Read up on current political, social, economic events, celebrity weddings, new releases, updates in the tech industry etc. And if you find a trending hashtag, try to incorporate it in your post as organically as possible.

Remember, there must always be a direct or visible connection between your post and the hashtag used. It makes it easier for Instagram to gauge your content and categorize it.

Research on the right set of hashtags

Hashtags add value to your brand, provided your content is readable and relevant enough. There is no point in adding great hashtags to your posts if they are of no expected value.

 Users tend to gravitate towards posts that enhance their experience and cater to their interests. The quality of your posts and the hashtags you use are interdependent to each other.

Merely having good content gets you nowhere unless you back it up with creative, trending hashtags. It also helps to learn how you can fund your instagram campaign while you are busy promoting it.

Similarly, a right hashtag is of no use unless added on to a great post. A smart combination of both these elements is what you need for a better SEO rank.

Don’t overdo it 

This is something I cannot stress upon enough. Too much of a good thing can turn bad for your business. And when it comes to social media marketing, balance is the key.

Don’t stuff your posts with multiple hashtags. It would only confuse the algorithm and irritate your viewers.

Instead, place a few unique, relevant, authentic and trending hashtags strategically for maximum impact. Learning from Hubspot blogs is a great way to learn more about social media marketing and this guide on instagram hashtags is why they are so highly spoken of in the marketing community. There are multiple platforms where you can find trending hashtags online. Check the SEO score of these tags before adding them to your content. On average I’d recommend you use 2-4 hashtags per post, not more.

The future of hashtag marketing

Hashtags are a crucial addition to any social media post. What’s more, you can add hashtags to pretty much every social media network.

Recently, even Facebook and LinkedIn are accepting hashtags with their captions. Facebook, in particular has some creative marketing  gimmicks up its sleeve that completely changes the face of hashtag marketing

As a growing brand, it is essential to keep up with these trends. Evaluate and collaborate with influencers, learn more about your market and use tools to check the visibility of the hashtags you use.

Instagram recently launched a new feature where users can follow trending hashtags and view all the posts tagged under it. It is an excellent initiative for business accounts to boost their reach and engage more customers.

Although, ensure that your content meets the community guidelines laid down by the platform. Failing to do so might get your post deleted or worse reported for abuse.

The bottom line

Everyone wants to project a filtered, picture-perfect version of their life on social media. Social media networks are a medium of self-expression and advertisement.

These platforms give us the space to share our experiences with the world. It can be something as trivial as posting a selfie or a serious post discussing the political issues of your nation.

And with more and more people joining the social media bandwagon, it has become a thriving marketplace for brands.

Author’s Bio 

Author Bio: As a technology enthusiast, Bella contributes to open-source projects. She is the co-founder at Top My Grades and delivers online marketing sessions at online tutoring platforms like Expert Assignment Help & Assignment Essay Help helping students with writing essays and assignments. Beyond work, you can find her gardening in her backyard accompanied by her dogs – Birch & Bailey.

Tips for Social Distancing Trips

It is nothing new that the way we engage in and carry out various activities will no longer be the same in the next few months or even years due to the COVID-19 pandemic. From the way we work, learn, and shop to the way we spend our free time, everything is affected in a way or another by the new safety and social distancing norms.

Traveling is one of the activities that are directly and significantly impacted by the last months’ events. Since restrictions have started to be lifted gradually, people are now beginning to plan their 2020 travels according to the new restrictions, even if in a significantly lower number than in the past years.

If you’re among them, taking a few simple steps will lower your chances of getting sick and help you boost your safety when traveling. Here are a few tips for traveling safely while social distancing.

Traveling by car 

While in the past, many people would have booked online flight tickets to reach their favorite destinations, road trips have started to gain attention, given that they’re safer, accessible, as well as flexible. When traveling by car, whether it’s yours or a rental, the number of people you interact with is considerably lower, and that’s the basis of social distancing.

While it might prove to be a challenge to keep such distance in certain circumstances and places, it is easier to respect the new restrictions when you travel by car with your family or partner.

Renting remote homes

Many of us would like to go for a longer trip, given the previous months of isolation, which means that you will have to find a place to stay. Camping seems to be more appealing than ever as long as you find a place where you can set up your camp, and you have enough space just for you and your family.

Another alternative, if you’re not on a tight budget, is to rent a remote home and have an entire place just for you and the people you travel with; the more secluded the home, the more likely you are not to run into other travelers.

However, if you choose to go for this option, make sure the place you rent includes supplies for your basic needs. If the rental pack does not include such options, make a list of essentials and bring your own supplies.

In case there is a member of your family on meds, add the needed medication to your pack. If you want to take your pet with you, ensure that your animal companion’s needs are also covered. Find out more about kibbles and other pet supplies on Drfoxmag.com.

Also, check out the route you want to take before you go. Map out the road you intend to take and keep an eye on the latest news regarding travel-related restrictions in the state you want to visit.

The supplies you need no matter where you go

The primary role of social distancing is to lower the transmission of the new coronavirus, which means that, regardless of the type of trip you want to go for, you should always take the recommended safety measures to protect yourself and the people you interact with.

A hygiene kit is thus mandatory. Make sure you pack enough sanitizing products, disposable disinfecting wipes, gloves, and facial masks, as well as bags to discard such items safely. Since road trips include road stops, taking extra safety measures is always a good idea.

When using public bathrooms, it is best to shield your hands from surfaces that are often touched, such as door handles, faucets, and fixtures. If you don’t have disposable gloves, then thoroughly wash your hands or use a disinfecting gel, and use a paper towel or tissue to open the door, for example.

Check the safety measures recommended by the World Health Organization and health experts and take the needed steps to lower the chances of getting sick.

Why is social commerce changing the world of investors?

“With us, you benefit from the knowledge of others.”

Quite simply because it gives everyone access to global financial markets. It allows everyone to trade in a simple and transparent way. Social trade gives every investor the opportunity, so to speak, to manage his or her own fund and to control exactly what happens with the money. The idea of a “closed operation” in the investment world is therefore a thing of the past.

Social Trading platforms offer investors a high level of regulation, security, easy access to professional capital markets, risk control and often excellent performance. Find the platforms recognized by millions of investors on the market here

These sites simply offer free access to the capital market, all this sounds exciting, but what are the concrete advantages of social trading compared to a traditional fund?

On these platforms, every investor can see what another investor is trading. In addition: the network is characterized by the social aspect, like Facebook, investors can communicate with each other. They can thus benefit from the knowledge of other users. In this way, investors are part of a swarm of information and use it for the success of their investments. The idea of social commerce defines a new asset class: the user himself. Investors therefore invest in investors.

Thousands of investors follow other investors? How can we follow them and pursue a sensible strategy?For example, rankings help investors to find high-yielding people.

Yoni Assia, founder of the eToro social trading platform

Why should investors ignore the trend and prefer to rely on experienced professionals?

Because fund managers are true capital investment professionals who have considerable specialist knowledge and use it to the benefit of the fund investors. This also includes risk control.

Risk? 

How to ensure risk control in social business? Isn’t it better to gamble than to follow the strategies of many traders and hope for great success?

We have many tools to control risk. For example, investors can only copy another investor’s transactions with 20% of their assets. Investors can also set stop loss limits. And in our opinion, transparency is the safest. We give investors the means to manage their money responsibly.

But doesn’t the trading prospectus encourage investors to engage in risky, short-term speculation?

No, it has been shown that eToro investors prefer to copy traders who have a low maximum circulation (maximum loss from the highest to the lowest on a stock). However, there will always be investors who are looking for risk, even with traditional funds.

Does risk control really work better with funds?

The decisive advantage lies in the organisation of fund companies. For example, we use technical systems and employ several employees who are solely responsible for risk management and control. We have institutionalized this, so to speak.

Why should amateurs perform better in social business than professionals?

Because it works. Several studies prove it: for example, the University of Bochum and the Massachusetts Institute of Technology (MIT) have found that social trading increases returns for investors. By copying successful investors, investors can beat the market and do better than professionals.

But why should an investor trust an anonymous mass rather than an investment professional?

When investors copy popular traders, they are not investing in an anonymous pool. They know their business, they know what they think. Investors can discuss among themselves, everything is transparent. Only one person is anonymous: the manager of a classic fund.

Social casino entertainment – a pleasure or profitability?

For the past few years, the number of casino fans has considerably increased. The diversity of the casino software and a large number of platforms cater for all the tastes of the game «addicts». It seems that handling some online casino websites can bring a good income and profitability. Moreover, it does not require any special technical skills to run a casino business online.

Nowadays, the casino players do not longer need to go to Las Vegas to feel the thrill of tempting the fate. They can do that in one click only. Modern poker client software offers different options, the client’s task is to try some of them out and decide which one is the most convenient. So to say, the client software is various enough to gamble even without turning on your PC. Apart from Desktop and Web Client, there are a lot of mobile applications that yield to no one in the respect of effective functional.

Sometimes we come across the applications developed specially for the mobile operating systems. Meanwhile, the notion of social poker is gaining more and more popularity and recognition as well.

Social casino vs real money expenses

The advantages of the social casinos are obvious. First of all, these games are being played more for pleasure than for money. Because of that, they are not considered to be the gambling games. No material wealth can be won by a client, accordingly, there are much fewer law restrictions and the owners of such client software became the gainers. As long as the casino lover is interested in getting past the levels, they get a huge profit out of such a business. Secondly, you do not need to install any software on your device that takes up a lot of space. And thirdly, last but not least, people can enjoy the games without betting real money. It seems to be a good opportunity for those who want to master casino art and do not want to squander money.

Do not put this out of your head

It is generally known that a lot of people consider casino – even an innocent money-free game – to be a dirty business. But if you have decided to take the chances and try – keep in mind that you’d better follow some basic instructions in order to succeed. First of all, a SEO- and SMM-specialist is a must here. As well as choosing the right contractor of a casino software for your website. And do not forget about the license, we are sure you do not want to spend your first incomes on paying a fine! Good luck!

The Increasing Role Of Social Media In The World Of Online Casinos

Whether the business is big or small, social media networks can play a huge role in helping them develop. This is thanks to them being excellent for attracting new customers, keeping existing customers entertained and informed, marketing new products and services and providing the vital link between a business and its customer base. With billions of people regularly using platforms such as Facebook, Twitter, Instagram and Snapchat, it’s no surprise businesses such as online casino brands are taking advantage of what social media has to offer.

For a start, engaging with customers these days is huge, especially on platforms such as Facebook. People who visit online casino sites they want to feel appreciated and not only that but they want the services on offer to be kept updated with fresh content. Through social media, it’s remarkably easy to inform customers and potential customers of the latest games, services and promotions on offer. Social media also allows reactions to be gauged accurately too through the use of likes and comments; which is invaluable to any successful service. It’s the ideal link between customers, both new and existing, and the business.

So apart from social media being great for marketing purposes it’s also a great way to actually get to know the customers too. When an online casino operator knows what a large part of their fan base wants from a slot game for example, they can set about ensuring that it accurately reflects their tastes as much as possible. It reduces a lot of risk involved when bringing fresh content to the table. Knowing what somebody likes beforehand is a great advantage and social media can help make this possible.

Keeping customers happy and interested is vital in the success of any business, be it online or offline. Online casinos, Unibet being a perfect example, are renowned for having promotions on for both new and existing customers and what better way to get the message out there than through the use of Facebook, Twitter and Instagram? It won’t just be members who take note either as special offers such as a triple deposit bonus will spread like wildfire on social media from person to person remarkably quickly.

Social media also allows for promotions, special offers and information to be presented to people in much more engaging ways through images and videos. Online casinos often utilize these methods well in order to communicate directly to people and as they will also attract more feedback than a generic Facebook post for example, they’re great tools to ascertain what customers like and dislike.

The role of social media has never been more important, especially for highly competitive businesses, as per seen in the online casino industry. It’s vital that customers are kept happy and are regularly engaged in the right ways and the likes of Facebook and Twitter make this a whole lot easier. With social media also being a hub for accurate feedback on the latest services and products, it’s a crucial tool when it comes to delivering the fresh content that people want and need.

Social Distortion’s Jonny Wickersham talks about debut solo release “Salvation Town”

Photo by Erika Harding

“Salvation Town” is the debut solo release from Social Distortion guitarist Jonny “Two Bags” Wickersham. Produced by David Kalish the album is an interesting departure from Wickersham’s previous body of work as the album is packed full of acoustical performances. Media Mikes had the chance to talk with Jonny recently about the album and what it was like working with Jackson Browne.

Adam Lawton:Can you give us a little background on your new solo album?
Jonny Wickersham: I started recording the album awhile back and it’s probably been 3 years now since we first started working on it. At the time when I started Social Distortion was very busy promoting and touring behind the “Hard Times and Nursery Rhythms” album. I didn’t initially have a lot of time to work on things. When I went in to record the first track it ended up being more than just working on the song but it was a chance for me to work with one of my idols, Pete Thomas who was Elvis Costello’s guy on drums. Once we finally got started things moved along pretty well and the whole experience was just great. I was really inspired by all the people who were willing to work with me on this album.

AL: What do you think was the main reason you waited until now to release a solo album?
JW: My good friend David Kalish who produced the album was always on me about doing a solo record. I kept putting it off because I didn’t think it was something I could do. I had always written songs however I never had any other vehicle to do them other than with the bands that I was in. I would write material and whether it was Mike Ness or the Cadillac Tramps or Duane Peters they would take what they liked from what I had brought in and then add their own parts especially, when it came to lyrics. I had never really learned to sell one of my songs or perform it. There’s a big difference between being in the recording studio and singing a song and being up in front of a crowd and playing. Then those two things are completely different from me sitting in my living room with an acoustic guitar performing for my cat. (Laughs)

AL: Can you tell us about some of the guest performers that appear on the record?
JW: The guest performers were something I didn’t put a lot of thought in to beforehand. Things just sort of happened off the cuff. I was certainly a fan of everyone involved and really worked out on a song to song basis. We did this record differently than what I am used to. I am used to working up songs as a band, demoing them and then going down to the studio to record the tracks. The bass and drums lay down a foundation and then everything else is built on top of that. There is a process to the whole thing. With “Salvation Town” it was much different. We laid down some acoustic guitar to a click track and then usually just Dave and I would go back and add a simple drum beat and bass line. From there we would try and think ahead of what the song could be. We would just have these ideas of about who might be able to add something really cool to the tracks. We ended up getting David Hidalgo from Los Lobos and his two sons David Jr. and Vincent, Gaby Moreno who was just so great and of course Jackson Browne. The song Jackson appears on is one that I have had for quite some time. It started out as straight ahead punk sounding song but with this being a different record I wanted to give it a different style. As we were working on it I said to David that I thought it could be Jackson Browne song. I never thought Jackson would be a possibility but David called me the day after mentioning and said that Jackson was down for it. I couldn’t believe it when a few weeks later Jackson came in to do his parts. Everything happened very organically. Having Jackson Browne and David Lindley on my album is just gnarly! (Laughs)

AL: Was there any point during the three years of working on the album that you got discouraged?
JW: There were so many discouraging times that I can’t even count. I am a stickler and very detail oriented. I am also one of those guys that have to exhaust every possibility so I was driving David crazy with this thing however; I think we balanced each other out perfectly in the studio. I wanted to make a good record that shows where I am at in my life while reflecting my influences. I didn’t want things to be over produced but at the same time I didn’t want it to sound like a demo. There were times where I wasn’t sure what was going to happen. That’s when I would get sketchy. It was all new to me. Fortunately over the years I have learned that you have to let things take their course.

AL: Do you have any plans to tour behind the release?
JW: Yes! As much as possible. We just recently played at South by South West. With the exception of the aweful tragedy that happened outside of the venue where we were playing the show was really great. It was trip being out there front and center. Every night I am always worried about how I am going to sound. (Laughs)