How to use Instagram hashtags correctly for effective social media marketing?

Instagram is the next big thing in 2020. The platform is a hot favourite among millennials and Gen Z kids. A recent report by Sprout Social reveals how 64% of Instagram’s user base is between 18-29yrs.

Business holdings are continually trying to capitalize on the traffic generated by Instagram. And hashtags can make or break your social media game.

Adding a hashtag or two to your pictures increases user interaction tenfold. The trick is to use them correctly. Brands which have successfully mastered the art of optimizing hashtags enjoy better visibility and customer engagement.

In fact, social media marketing is so relevant to modern times that most B-schools have also included it as part of their curriculum. Marketing students often get case studies and projects on Instagram marketing strategies.

Business graduates, swamped with deadlines, often each out to professional marketing assignment help services. Let’s find out some more tips and secrets about Instagram hashtags and how it boosts customer engagement.

Need for hashtags

Although Twitter birthed hashtags, it was Instagram that put them on the map. And since then, marketers are losing their sleep over this refreshingly new strategy. But before we get into all that, let me clear a few essential pointers.

What exactly are hashtags? And what purpose do they serve?

Well, hashtags comprise of a word or a phrase accompanied by a hash (#) sign. There are no spaces between the words, although you can capitalize some letters in-between.

These hashtags categorize your content and make it easier for viewers to identify your posts. Hashtags also create better brand engagement, SEO ranking and overall awareness about your product or service.

Hashtags now appear in multiple platforms. You can use them on blog posts, social media updates, Instagram captions, tweets etc. For instance, if you are a movie blogger, then adding cinema-relevant hashtags can give your website a big boost.

Instagram marketing tactics

Before we delve deeper into the multiple facets and perks of hashtags, let us first understand the relevance of Instagram. A basic SWOT analysis of the platform would highlight its key strengths and weaknesses.

For instance, Instagram has a user-friendly interface. It is intuitive, eye-catching and has an extensive database. However, brands need to be at the top of their game if they want people to find them.

As per a recent report by Forbes, Instagram has some great revenue-generation tools. About 80% of the accounts follow at least one business page. It contributes to a brand’s web presence, increases SEO ranking and helps people connect with influencers.

Relevancy and placement

Hashtags are useful only when they are used correctly. You cannot merely add random words with hashtags and expect to trend overnight. There are specific words, terms and phrases that are already trending on social media.

Also, these words and key phrases must be relevant to your line of business. For instance, if your brand belongs to the organic fashion sector, then hashtags like #OOTD, #natural, #organic etc. works well.

Conduct thorough market research. Know about your customers and their changing preferences. Also, keep an eye out on your peers. Analyze the kind of hashtags they’re putting up and the responses it generates.

Specificity and uniqueness

Hashtags double the scope of user engagement, putting you at the top of the game. But this is not an instantaneous process. New brands and business holdings need to find their voice, their niche, their USP in order to create unique content about your brand on social media. In order to grow your brand, it is important that you diversify your content across all social media platforms. Creating user generated content is also a very natural and yeilding method to create unique content for your brand.

Hashtags can be excellent marketing tools, and they set you apart from others. Develop hashtags that are catchy, chic and easy to remember.

A catchphrase, your brand name, an ad-line- anything can be a hashtag. Note that hashtags are not full-fledged sentences.

I would recommend readers to keep their hashtags small, compact and to the point. This is because hashtags don’t have spaces in-between. Long words and phrases become incomprehensible and difficult to decode.

Capitalize on existing hashtags

There are multiple hashtags on Instagram that already enjoy a large following. If your marketing team cannot come up with new hashtags, capitalize on the existing ones.

For this, you need insights on what your customers are searching for these days. These hashtags can crop up on a variety of topics.

Read up on current political, social, economic events, celebrity weddings, new releases, updates in the tech industry etc. And if you find a trending hashtag, try to incorporate it in your post as organically as possible.

Remember, there must always be a direct or visible connection between your post and the hashtag used. It makes it easier for Instagram to gauge your content and categorize it.

Research on the right set of hashtags

Hashtags add value to your brand, provided your content is readable and relevant enough. There is no point in adding great hashtags to your posts if they are of no expected value.

 Users tend to gravitate towards posts that enhance their experience and cater to their interests. The quality of your posts and the hashtags you use are interdependent to each other.

Merely having good content gets you nowhere unless you back it up with creative, trending hashtags. It also helps to learn how you can fund your instagram campaign while you are busy promoting it.

Similarly, a right hashtag is of no use unless added on to a great post. A smart combination of both these elements is what you need for a better SEO rank.

Don’t overdo it 

This is something I cannot stress upon enough. Too much of a good thing can turn bad for your business. And when it comes to social media marketing, balance is the key.

Don’t stuff your posts with multiple hashtags. It would only confuse the algorithm and irritate your viewers.

Instead, place a few unique, relevant, authentic and trending hashtags strategically for maximum impact. Learning from Hubspot blogs is a great way to learn more about social media marketing and this guide on instagram hashtags is why they are so highly spoken of in the marketing community. There are multiple platforms where you can find trending hashtags online. Check the SEO score of these tags before adding them to your content. On average I’d recommend you use 2-4 hashtags per post, not more.

The future of hashtag marketing

Hashtags are a crucial addition to any social media post. What’s more, you can add hashtags to pretty much every social media network.

Recently, even Facebook and LinkedIn are accepting hashtags with their captions. Facebook, in particular has some creative marketing  gimmicks up its sleeve that completely changes the face of hashtag marketing

As a growing brand, it is essential to keep up with these trends. Evaluate and collaborate with influencers, learn more about your market and use tools to check the visibility of the hashtags you use.

Instagram recently launched a new feature where users can follow trending hashtags and view all the posts tagged under it. It is an excellent initiative for business accounts to boost their reach and engage more customers.

Although, ensure that your content meets the community guidelines laid down by the platform. Failing to do so might get your post deleted or worse reported for abuse.

The bottom line

Everyone wants to project a filtered, picture-perfect version of their life on social media. Social media networks are a medium of self-expression and advertisement.

These platforms give us the space to share our experiences with the world. It can be something as trivial as posting a selfie or a serious post discussing the political issues of your nation.

And with more and more people joining the social media bandwagon, it has become a thriving marketplace for brands.

Author’s Bio 

Author Bio: As a technology enthusiast, Bella contributes to open-source projects. She is the co-founder at Top My Grades and delivers online marketing sessions at online tutoring platforms like Expert Assignment Help & Assignment Essay Help helping students with writing essays and assignments. Beyond work, you can find her gardening in her backyard accompanied by her dogs – Birch & Bailey.

Effective Ways to Use Custom Animation

Animation has been captivating audiences for decades, and most people can even remember the first early cartoons that they saw on television. Now, technology has brought the ability to bring pictures to life to the hands of the average person. Being able to create custom animations is more than just a fun hobby. You can use online programs to create impressive animations that are perfect for serving these purposes.

Make Promotional Business Advertisements

Consumers today need eye-catching advertisements to keep their attention. Although banners and print ads are great, you need to step up the game if you want your company to stand out in the marketplace. Use animation to make interesting advertisements that capture the target audience’s attention in memorable ways.

Create Custom Cards for Special Events

If you’ve ever stood in the card section at the store for what felt like hours, then you may already know it’s time to do something different. This can be achieved via customized animation. For example, animated Happy Father’s Day greeting cards give you a creative way to celebrate this special day for dads. The best part is that the recipient of your card will know that you put personal effort into making their day the best.

Develop Training Videos for Your Company

Company training sessions are known for being a little bit boring, and you don’t want your new-hires to ignore important information because they zone out. Animation programs make it easy to put together training videos that make people want to pay attention. The visual images also make it easier for people to remember the lessons that are shared.

Share a Fun Animation to Lift Someone’s Day

Animations aren’t just for business meetings or special occasions. You can also create a personalized animation that makes someone smile. Try sending a fun animation to someone you know who is going through a rough time. Seeing a positive animated card or story show up in their email might be all that a person needs to feel better that day.

Add Pizzazz to Presentations

Whether you are in school or building a career, you can bet that you’ll need to make a presentation now and then. As with training videos, these can also get a little boring if you don’t do something to stand out from the rest of the presentations that people see. You can use a short animation to illustrate an important point, or you could begin with one that makes a joke that gets people hooked on what you have to say. Either way, you’ll actually want to present when you know that you’ve put together an interesting series of slides that include the element of surprise.

Illustrate a Short Narrative Story

You might be a writer or a comic strip creator. If so, then illustrating your stories gives them deeper meaning, and bringing them to life is inspiring. You can make custom animations without even being too artistic, which is a great option for writers who are trying to come up with ideas to get over a block. Making an animation might even help stimulate a new storyline that you can use in future narratives. While you don’t have to match Disney animation standards for your short narrative, there’s nothing wrong with giving it your all for the sake of practice and experimentation.

Custom animation helps you to keep anything that you are doing fresh and interesting. Your use of animation programs also shows your creativity and unique angle on life. As you create your animations, be sure to think about how you can use them to lift someone’s day since sharing your creations is what makes them so exciting.

Top 5 Effective Time Management Tips for New College Students

Time management is an essential skill whether you’re in college or not. The way you manage your time determines if you’ll be successful or not. To get a head start each day, make sure you wake up early. This way, by the time it’s noon, you’re done with a larger percentage of your day’s tasks.

As a college student, you understand how rigorous your course is. If you don’t manage your time well, you’re likely to fall into depression from all the pressure coming your way. The world does not pause to wait for you if you decide to wake up at 9 a.m. when everyone else is up by 5 a.m. If you’re not a morning person, figure out a way to make your routine work for you.

Surround yourself with hard-working friends, this way you’ll always be on your toes even on days when you’re not motivated to do anything. For example you can do college papers online so it allows you to switch to another task faster. Spending time with lazy students brings out the worst in you.

You need to begin by figuring out how early you can wake up. From there, make sure every minute of each day counts. Have a to-do list for each day, so you don’t go into a day with no idea what you want to do.

Here are five effective ways to make sure of the most valuable resource you have.

1.     Wake up On Time

So what do we mean by waking up on time? Well, the thing is, what works for one person might not necessarily work for you. You cannot expect to wake up at 5 a.m. when you only had two hours to sleep.

This means coming up with a sleeping cycle that works for you. We hear so many times that we should strive to be morning people but the truth is this is not the only way to succeed. If you thrive at being a night owl, make sure you have a consistent sleeping cycle.

That said, this does not mean you should sleep till 2 p.m. and expect to have a productive day. You have to be realistic with your sleeping cycle; otherwise, you’ll end up oversleeping. As you know, nothing waste’s a person’s time like oversleeping because usually, you wake up too exhausted to be functional.

2.     Get Enough Sleep

Sleeping is very important because your body cannot function properly without rest. Make sure you get at least seven hours of sleep each day. When you’re sleeping, your brain uses this time to process the information you encountered during the day. No wonder you hear people say, ‘I’ll sleep on it’ when they can’t seem to solve a problem.

Sleep is essential, and without it, you can hardly manage your time properly. Imagine dozing off in every lecture because you have a tendency of pulling all-nighters. You’ll get out of each lecture having understood nothing which means you’ll need more time to go through your notes.

3.     Have a Timeline for Everything

You don’t have all the time in the world because the clock is always clicking. For you to properly manage the time you have, you have to set timelines for everything. If a professor leaves an assignment that is due in two weeks, try to complete it before then because chances are, that is not the only assignment you’ll need to work on.

4.     Have a day to day To-do List

A to-do list of what you need to stay productive during the day. You will manage your time better when you wake up each morning with a sense of purpose. Before you go to bed, write down a to-do list for the next day.

5.     Cut yourself some Slack

You are not a robot, which means your system requires breaks now and then. Do not push yourself too hard or you might crash. Cut yourself some slack and reward yourself for major milestones.

Conclusion

These tips ensure that you manage your time well while in college. Ensure you surround yourself with friends who value their time like you do.