There’s a reason Polaris Market Research recently valued the global sports betting market at $98.67 billion and expects it to expand to $274.78 billion in the next few years. Companies in this industry have been diversifying and targeting more markets, so that what was once niche is now everywhere. Today, you can turn on any live game and expect a banner with live odds or even a commercial asking you to ‘get in on the action.’
This shows that sportsbooks have figured out where fans are and are planting themselves right there. According to Comparitech, an average American spends almost seven hours looking at a screen every day, presenting an excellent opportunity for betting companies to discover new customers. And you may be surprised to learn that this is part of why US bookmakers spent over $237 million on TV ads in 2023 alone.
If you’re a TV fan looking for an online soccer betting platform, you no longer need to worry because these platforms are baked into your viewing experience. Keep reading to find out more about how these companies are reaching more TV fans than ever.
Betting content is no longer separate
Once upon a time, betting had its own segment. You’d maybe catch it during the final five minutes of a pregame show or in a separate broadcast episode, but not anymore. Now you’ve got sports analysts on national broadcasts casually dropping lines like, ‘This one’s looking like it’ll hit over,’ or, ‘The spread’s down to two, interesting movement there.’
As a result of such developments, Grand View Research recently valued the global sports analytics market at $4.47 billion. The market could continue growing at a CAGR of over 20%, translating to a volume of $14.48 billion by 2030. Many punters do not just want to visit an online soccer betting platform to place wagers; they would also like to assess sentiments from experts to make more informed decisions.
To cater to this need, bookmakers have been taking advantage of platforms like YouTube TV to launch channels where punters can access crucial insights. Others have even incorporated podcasts, which often feature top sports betting analysts. Such efforts can present your brand as reliable, which may result in improved conversion and retention rates.
Improving the experience with live streaming
The days when you’d visit an online soccer betting site only to predict an outcome are long gone. With the rise of live streaming and platforms like Netflix, you can now watch games in real-time while placing bets under one roof. For TV fans, who, beyond gambling, want to catch the action live, such possibilities often come in handy.
Mark you: Many fans prefer multitasking while watching a game from home. Legal Sports Report approximates their percentage to be about 77%. Of course, placing bets is already one way to appeal to these fans. And if an online soccer betting site adds live streaming to its portfolio, it can always be sure to capture these fans who love multitasking.
Putting streams next to relevant wagering opportunities lets fans see how teams perform in real time, allowing them to make better decisions, especially on in-play wagers. And given that many games are won and lost in key moments, live streaming can allow fans to identify momentum changes and wager accordingly.
Also, don’t forget that, according to Sports Handle, NFL games are among the most-watched US TV broadcasts. In 2023 alone, they formed 93% of the 100 most-watched broadcasts, emphasizing that TV viewership increases during sporting seasons. That’s why you want to integrate streams to capture this audience.
To make the experience even tighter, an online soccer betting platform can offer TV-exclusive bonuses. These limited-time offers only go live during broadcasts and can help turn the viewer into a bettor instantly, not later.
Trying other markets
Imagine visiting an online soccer betting site to place wagers on your favorite team, only to realize you can also bet on competitions like Survivor, The Bachelor and Big Brother. If you’re a reality TV show fan, such experiences could turn you into a loyal visitor. Interestingly, some bookmakers have already been providing such experiences.
Besides running media promos, sportsbooks can add wagers on eliminations, winners or even specific in-show events to appeal to demographics deeply engaged in pop culture. To determine the odds, a bookmaker can use contestants’ popularity, their frequency of appearing on the show, what viewers think and the social media hype.
Another way you can target TV audiences is by enabling novelty bets. Here, fans can guess the outcome of celebrity marriages or even the color of a queen’s hat at a royal event. This can be handy, especially if you’re targeting audiences who enjoy a playful and speculative approach to gambling.
The modern gambler doesn’t just want to visit an online soccer betting site to place wagers. They want more engaging experiences than the traditional offers if they are to remain loyal. That’s why launching channels where punters can get insightful information can help bookmakers reach more audiences.
Besides that, many sports fans often turn to their screens during peak seasons to catch the action live. For platforms seeking to reach these fans, integrating live streaming options could be a great way to get started. Allowing punters to wager on competitions like Survivor might also be a strategic approach to reaching more TV fans.