Like most people, I always thought Twitch was a platform that is reserved for the gaming community. After all, that’s what the website is most famous for. However, I’ve recently found out that the platform is actually a hub for all things live streaming. Surprisingly, Twitch users are able to make a lot of money for what they do, here’s how.
Twitch Bits
The basic type of viewer donation that is built into the platform is known as Twitch bits. Users viewing a stream can pay a small (or big) donation toward the livestreamer if they choose to, and Twitch takes a percentage of that amount. Of course, more viewers means more potential for such donations. So, many livestreamers will use StreamOZ to get Twitch followers organically and thus increase their potential revenue. While Twitch bits are available for all Twitch users, some may opt to add a patreon account to receive viewer donations in the form of a premium subscription.
Affiliate Marketing
As with any platform on the internet, Twitch users make use of affiliate marketing programs to earn extra money. Of course, this again depends on a sizable fanbase, but it also adds the fact the the viewers would need to trust the livestreamer’s opinions enough to purchase something based on their recommendations.
Selling Merchandise
For Twitch users that have a substantial follower count, it is worth it to try selling any type of branded merchandise. However, this does not account for a major portion of their earning because merchandise is usually sold as exclusive and isn’t a permanent offer.
Sponsorship Deals – Brand Marketing
Once Twitch users gain enough followers, they attract the attention of businesses that are looking to market their brands on Twitch. Many will strike a deal with sponsors, agreeing to promote their product or increase brand awareness for the products in exchange for monetary compensation. As with any type of social media platform, this type of deal is usually the most lucrative way to earn money through social media. The drawback is that the sponsors will control much of the creative process and the specific marketing messages that the users must use to promote their products. Nonetheless, it remains a goal for many Twitch users to be contacted by sponsors and be able to successfully negotiate a highly profitable sponsorship deal.
Summary
Overall, Twitch users are able to earn a hefty paycheck at the end of the month by combining several of the aforementioned methods. It isn’t easy to be successful on Twitch, but once the ball gets rolling, the road to success seems to be simple enough. Twitch users are interested in a variety of topics, and not just sports or gaming, so don’t be discouraged from joining the platform as a livestreamer and trying to earn some money by focusing on the hobbies you are interested in. There is bound to be a community of people on Twitch that share your interests, so go ahead and start livestreaming with no hesitation.
