ABC BANS COMMERCIAL SPOT FOR The weinstein company’s comedy OUR IDIOT BROTHER
Network Refuses To Air Spot, Prompting Studio To Cut New Red Band Trailer For Film In Advance Of August 26 Opening
New York, NY, August 25, 2011 – The Weinstein Company (TWC) announced today that ABC has refused to broadcast the commercial spot for its new comedy OUR IDIOT BROTHER, unless TWC makes specified cuts. The ad is already airing in its current form on other broadcast and cable networks. The action has prompted to TWC to cut a new red band trailer for the film.
Commented TWC Co-Chairman Harvey Weinstein, “We’d like to dedicate our new red band trailer for OUR IDIOT BROTHER to censorship everywhere. Enjoy!!”
An ensemble comedy about three sisters and an incurably optimistic sibling, OUR IDIOT BROTHER was a breakout hit at the 2011 Sundance Film Festival. It is directed by Jesse Peretz and stars Paul Rudd, Elizabeth Banks, Zooey Deschanel, Emily Mortimer, Steve Coogan, Hugh Dancy, Kathryn Hahn, Rashida Jones, Shirley Knight, T.J. Miller and Adam Scott. The screenplay is by Evgenia Peretz and David Schisgall.
The banned television spot can be viewed below and also at:
OUR IDIOT BROTHER opens nationwide on Friday, August 26th.