The London Film Industry Remains Resilient During the COVID19 pandemic

The London Film Ind

COVID-19 posed a significant threat to global cinema chains and studios with its potential to decimate box office profits. Cinemas closed their doors, governments placed restrictions on large gatherings and people were advised to stay home.

However, the video production London industry managed to remain resilient during the COVID-19 pandemic and the different challenges it provided for the film industry to overcome.

How Has the Pandemic Affected the industry?

The coronavirus pandemic has had a devastating impact on the global film industry. Many blockbusters and new releases were postponed or even cancelled altogether due to concerns over health risks associated with large gatherings of people in movie theatres.

How has the Industry recovered?

More people are turning to streaming services such as Netflix and Amazon Prime for entertainment, which has had a significant impact on cinemas around the world.

However, film studios are taking the following steps to that assist in managing the success of the London film industry:

  • Careful filming at restricted locations

Wherever possible, studios are utilising to great effect the vacant train stations that are available around London.

With these unused stations, it provides a great avenue for filming important scenes without any interruptions from the public since these stations will be off-limits and not be able to be used for public use, meaning that public mass crowd gatherings can be avoided preventing COVID from being spread.

One of the most famous underground stations that are no longer in public use is Aldwych and previous films that have been filmed at that station include 28 Weeks Later, Darkest Hour, and V for Vendetta

  • Using green screen technology

In cases where social distancing is not possible, studios are using green screen technology to create indoor scenes. This allows them to continue production without having to worry about the potential health risks associated with COVID19.

  • More content for television

Many studios have also begun producing more content for television rather than cinema screens – which means that they are no longer reliant on box office revenue alone.

This has been welcomed by many as an important step forward for British filmmakers who are struggling during these difficult times.

Why is London a key relocation destination?

London is a global centre for media and entertainment, with a rich history of filmmaking. The city has a large pool of talented workers and world-class production facilities.

London has so many talented people with creative skills and the film industry has reacted to the pandemic by providing new opportunities to help train people who were badly affected by the pandemic.

Neil Peplow, BFI director of industry and international affairs, said “At the moment we’re seeing a range of skills that we need in production management and accountancy.

We’re looking at how we can retrain people who are already in these areas because there are lots of shared skill sets with industries which may have been more significantly impacted in terms of job growth than ours.”

An example of successful skills retraining can be demonstrated in Pinewood Studios’ scheme in conjunction with the Department of Work and Pensions to help retrain people from the aviation industry to work in the film industry.

Final Thoughts

Netflix and Amazon Prime’s streaming services have seen a significant rise in use over the past year as people have cut back on going out and seeing films at their local cinemas.

 Many studios are taking advantage of this by still producing high-quality content to cater for this trend. With access to streaming services higher than ever before, the opportunities are endless for studios to continue to create quality content across genres to appeal to their target audiences.

London has many filming benefits and has helped maintain the city to become a constant hub for media and entertainment.

ALTER BRIDGE to Release Walk The Sky 2.0 Featuring New Song “Last Rites” Written During Covid-19 Lockdown Plus Six Live Tracks

In Stores November 6, 2020 via Napalm Records | Pre-Order Here: https://smarturl.it/WalkTheSky2.0

Watch the Official Video for New Single “Native Son” Here:https://youtu.be/A514cEfnbcA

Since the band announced the cancellation of their entire 2020 touring schedule, Alter Bridge has taken time to do what they are known best for – creating. Never a band to take a lot of personal time off, the band reviewed live recordings from their shows in January/February 2020 to pick a few of their live favorites of songs from their latest album Walk The Sky. This led bandmembers Myles Kennedy, Mark Tremonti, Brian Marshall and Scott Phillips to begin sharing ideas for a new studio song. Those collective ideas would yield a new, original song entitled “Last Rites” – a track written, recorded and completed entirely during the Covid-19 lockdown.  The final version of “Last Rites”, along with live versions of “Wouldn’t You Rather,” “Pay No Mind,” “Native Son,” “Godspeed,” “In the Deep” and “Dying Light”, will form the new 7-song EP, Walk The Sky 2.0.

The new Walk The Sky 2.0 EP is now available for pre-order in various configurations. These include a Jewelcase CD (available worldwide), Jewelcase CD + t-shirt (Napalm Records exclusive worldwide except North America), CREAM colored Vinyl Gatefold LP (available worldwide), and a limited edition Inkspot Yellow/Black Marbled Vinyl Gatefold LP (Napalm Records Mailorder only). The album will also be available in a digital bundle with the original Walk The Sky and Walk The Sky 2.0 together as well as a limited edition 2-CD Earbook with both versions included (Napalm Records Mailorder only).

All versions of Walk The Sky 2.0 can be ordered here: https://smarturl.it/WalkTheSky2.0.

The tracklisting for Walk The Sky 2.0 is:

1)     Last Rites

2)     Wouldn’t You Rather (Live)

3)     Pay No Mind (Live)

4)     Native Son (Live)

5)     Godspeed (Live)

6)     In The Deep (Live)

7)     Dying Light (Live)

In other news, Alter Bridge are releasing a new single from their latest album, Walk The Sky, entitled “Native Son,” which has racked up over five million worldwide streams to date, and is currently impacting at radio. In celebration of this announcement, the band have released an official video for the song. The video – an animated short created completely using stop-animation techniques and incorporating origami to create a unique visual effect – starts by following a dark figure set in a prairie farmland setting. The viewer finds the character struggling to survive as that backdrop then morphs and gives way to industrialization and a city overtaking the original landscape. The visuals echo the lyrical sentiment of: “I’m a native son in a foreign land. I’m just living in a world I can’t understand.”

The video for “Native Son” was created by Stefano Bertelli and can be seen here: https://youtu.be/A514cEfnbcA

Photo Credit: Dan Sturgess L to R: Scott Phillips, Myles Kennedy, Mark Tremonti, Brian Marshall

Alter Bridge burst onto the music scene in 2004 with the release of their gold-selling debut, One Day Remains. In 2007, the band released Blackbird, the album that elevated the band’s profile worldwide. The epic solo in the title track “Blackbird” was voted “Greatest Guitar Solo Of All Time” by Guitarist Magazine. ABIII was released in 2010 and the single “Isolation” gave the band their first #1 single. In 2013, the band reached an elevated creative and critical plateau with Fortress. It bowed at #12 on the Billboard Top 200, moving over 30,000 copies first-week and earning unanimous tastemaker praise. The record garnered perfect scores from Total Guitar and KERRANG! as well as acclaim from BillboardThe GuardianLoudwireUltimate Guitar, and many more. In between sold out tours in Europe and North America, the guys appeared on VH1 and graced the cover of Classic Rock Magazine who labeled Fortress, “The best thing they’ve ever done,” while Eddie Trunk called it, “A top 10 album of the last 10 years.” 2016’s The Last Hero gave the band their first Top 10 album since their debut. Alter Bridge has appeared on The Tonight Show and Jimmy Kimmel Live and their music has been used by the WWE, Major League Baseball and NASCAR to name a few. The band recently released the video and audio of their career highlight, Live At The Royal Albert Hall, featuring Alter Bridge backed by the 52-piece Parallax Orchestra led by conductor Simon Dobson. Alter Bridge released their latest album Walk The Sky (Napalm Records) to critical acclaim and career milestone chart success. The latest album brought the band their first ever #1 on Top Current Albums chart. The band’s newest release found a home at #1 on over a dozen charts around the globe and in December 2019, Guitar World magazine voted Mark Tremonti the Guitarist of the Decade. Alter Bridge are showing no signs of slowing down.