New License Honors Classic Brand by Designing a Full Line of Fun and Creative Role Play, Crafts and Activity Toys For Girls
Bristol, PA – October 3, 2014 –Wicked Cool Toys has entered into a licensing relationship with Girl Scouts of the USA to introduce a delicious baking experience with a new Girl Scout Cookie™ Oven, as well as a comprehensive line of role play, craft and activity products inspired by the preeminent girls’ leadership organization in the U.S.
Wicked Cool Toys’ Girl Scout Cookie™ Oven will feature mixes inspired by some of the most popular Girl Scout Cookies® such as Thin Mints®, Trefoils®, peanut butter, and caramel coconut varieties, as well as traditional classics like chocolate chip, oatmeal and even cakes, brownies and more! Wicked Cool is also developing a line of unique craft and activity kits for ages 6 and up called D.I.Y. girl, inspired by the fun projects Girl Scouts engage in, including such diverse offerings as a string art kit, jewelry making kit, collage silhouette kit, garland making kit and more, giving girls the chance to experience some of the fun Girl Scouts have every day. Wicked Cool Toys expects its line to hit mass market retailers throughout the US beginning in Fall 2015.
“We are honored to be embarking on a licensing relationship with Girl Scouts of the USA, one of the most treasured brands in America,” says Michael Rinzler, Co-President and Founding Partner, Wicked Cool Toys. “We hope the line will encourage girls to express their creativity, learn new skills and offer a fun, positive and truly hands-on experience that will have broad appeal. On a personal note, the idea of the Girl Scout Cookie Oven was the subject of my Field Application Project as an MBA student at The Wharton School of the University of Pennsylvania in 1998. It truly is a dream come true for me, all these years later.”
“We’re pleased to work with Wicked Cool Toys,” said Barry Horowitz, chief merchandise executive, Girls Scouts of the USA. “Their creative approach to toys will help us share the fun and excitement of Girl Scouts with even more girls—both current members and future ones.”
About Girl Scouts of the USA
Founded in 1912, Girl Scouts of the USA is the preeminent leadership development organization for girls, with 3.2 million girl and adult members worldwide. Girl Scouts is the leading authority on girls’ healthy development, and builds girls of courage, confidence, and character, who make the world a better place. The organization serves girls from every corner of the United States and its territories. Girl Scouts of the USA also serves American girls and their classmates attending American or international schools overseas in 90 countries. For more information on how to join, volunteer or reconnect with, or donate to Girl Scouts, visit www.girlscouts.org
About Wicked Cool Toys
WickedCool, LLC is a Pennsylvania-based toymaker with offices in Pennsylvania, California and Hong Kong. Founded in the Summer of 2012, Wicked Cool has a diverse portfolio of playthings for all ages. The Wicked Cool Toys management team is led by co-Presidents in the US Michael Rinzler and Jeremy Padawer, and in Hong Kong, Thomas Poon. The Company develops and brings to market proprietary lines and licensed product, including, Wild Kratts, Teenage Mutant Ninja Turtles®, Garfield, The Wiggles, Crashlings, My Girl’s Dollhouse, Vrüm, WWE®, Disney Princess®, Minnie Mouse®, Marvel®, Batman®, Superman®, Iron Man®, Sponge Bob®, Sesame Street, Dora the Explorer®, and Monster Jam®. Visit www.wickedcooltoys.com and follow the Company on both Facebook and Twitter. www.facebook.com/wickedcooltoys @wickedcooltoys