LONDON (October 7, 2014) – Outfit7 Limited, the multinational entertainment company behind the juggernaut franchise Talking Tom and Friends, marks its latest milestone event, a remarkable two billion downloads of its iconic suite of apps. The milestone coincides with the announcement that Outfit7 Limited and Mythology Entertainment have partnered in a deal to adapt the Talking Tom and Friends universe into a fully animated or hybrid live-action/animated motion picture franchise for family audiences. The franchise will be produced by Mythology co-founders Brad Fischer and James Vanderbilt, and William Sherak, with Outfit7 founder and CEO, Samo Login executive producing.
Talking Tom and Friends is a rare global brand that, in just four years, grew from an instant app success into a fully-fledged media entertainment franchise. With a CGI animated series about to debut, a global licensing and merchandising program and a chart-topping sensation on YouTube, the lovable 3D animated characters have skyrocketed in popularity with fans across the world and sit firmly at the forefront of the digital entertainment era.
“Two billion is an incredible triumph. We’re beyond proud that our Talking Tom and Friends cast of characters has brought so much joy, laughter and smiles to people across the globe,” said Login. “The new film we are producing with Mythology Entertainment adds a whole new level of excitement and momentum for our brands that will enable fans of all ages to connect with our characters in a whole new way! We’re delighted Brad Fisher and his team recognize the fun, loveable and powerful force of Talking Tom and Friends.”
“We at Mythology are among the two billion fans of ‘Talking Tom and Friends,’ so we’re very excited to join Samo and Outfit7 in taking these characters from cell phone and tablet screens to big movie screens worldwide,” said Fischer. “Tom, Angela, Ginger, Ben, Pierre and Gina have been entertaining kids and their parents for years, and we look forward to giving these beloved friends their own story for families everywhere to enjoy.”
The brand has become a global entertainment phenomenon having infiltrated popular culture with its characters featured on ABC’s Modern Family, NBC’s Today Show and the 2013 White House Easter Roll to name a few.
Since the premiere of the first Talking Tom app in 2010 the wildly popular franchise has extended beyond second screen entertainment, and touts soaring numbers to match:
- Two billion downloads of its portfolio this Fall 2014, with 14 apps launched within four years;
- An accelerated download rate of 40%, since the company celebrated its one billionth download in June 2013;
- Talking Tom and Friends exceeds 230 million monthly active users in over 230 territories worldwide;
- Fans have uploaded 8 million independent interactions with their favorite characters to YouTube, creating more than 35 million views every month;
- Combined subscribers to the Talking Tom and Friends YouTube channels exceed 1.7 million.
About Outfit7 Limited
Best known for its global phenomenon Talking Tom, Outfit7 is one of the fastest-growing media entertainment companies on the planet.
Outfit7 was founded by a group of entrepreneurs in 2009 whose mission is to bring fun and entertainment to all. Its flagship app franchise Talking Tom and Friends has achieved over two billion downloads since its launch in 2010 and continues to grow with 230 million active users each month.
Talking Tom and Friends is a rare global brand that, in just four years, grew from an instant app success into a fully-fledged media entertainment franchise. With a movie in production and a CGI animated series soon to debut, a global licensing and merchandising program and a chart-topping sensation on YouTube, the lovable 3D animated characters have skyrocketed in popularity with fans across the world and sit firmly at the forefront of the digital entertainment era.
Outfit7 Limited is a UK multinational entertainment company headquartered in Cyprus.
About Mythology Entertainment
Since the company’s launch three years ago, Mythology Entertainment is producing and has closed deals on a wide range of projects in film and television. Partners Bradley Fischer (“Black Swan,” “Shutter Island,” “Zodiac”) and James Vanderbilt (“The Amazing Spider-Man,” “Zodiac”) are currently in pre-production on “Truth,” Vanderbilt’s directorial debut based on his adaptation of a memoir by Dan Rather’s former news producer, Mary Mapes. The film stars Cate Blanchett and Robert Redford.
For feature film, Mythology is producing “The Overlook Hotel” for Warner Bros., a prequel to Stanley Kubrick’s “The Shining” with Mark Romanek attached to direct a script written by Glen Mazzara; Richard Morgan’s Philip K. Dick Award-winning novel, Altered Carbon, adapted by Laeta Kalogridis and David H. Goodman; and “The House With a Clock in Its Walls” adapted by Eric Kripke. For television, Mythology is producing “Ashecliffe,” an HBO and Paramount Television series based on Martin Scorsese’s hit feature film, “Shutter Island.” Scorsese will direct the pilot based on a script by Shutter Island novelist, Dennis Lehane.
Mythology Entertainment is repped by attorneys McKuin, Frankel & Whitehead, and Tim Connors.