Christina Milian has had such a diverse career to date. She started her singing career at 19 and had hit singles like “Dip It Low”. She has starred in various films including “Be Cool” and this year’s “Baggage Claim”. She was also recently a contestant on season 17 of ABC’s hit reality show “Dancing with the Stars”. Her latest venture is wine, as she recently became part owner and spokesperson for the company, Vida Diva Wine. Media Mikes had a chance to chat wine with Christina and talk about her upcoming bottle signing.
Mike Gencarelli: Tell us a little bit about Vida Diva Wine and what made you become a part owner and spokesperson for the company?
Christina Milian: I feel like it was just meant to be honestly. I met Robyn Santiago from Illumination PR at a MTV gifting suite. Robyn was just so sweet and was handing out glasses of their Moscato wine. I tried out the mango and strawberry and thought it was so delicious. Just as a wine lover, I have always thought “One day, I would love to have my own winery”, but you never think in the near future that would happen. She told me that I should do something with this brand and I said “I would love to”. It seemed right because if you look at the name Vida Diva Wine…that is so me. It just screams loud and confident, so personally it says many things to me with its name and brand alone. Robyn was really on it as well since from that point on after meeting it was a really quick turnaround. I signed on as part owner of the company shortly after. I started doing tastings, had meetings with the CEO and learned about where our wines come from. I consider myself a wine connoisseur and I enjoy drinking it and bonding with my girlfriends. So I hope that others can do the same with Vida Diva Wine.
MG: How many difference products are there and what is your personal favorite?
CM: I actually have two but my absolute favorite is our Vida Diva Pineapple Coconut Moscato. It is delicious. It is like a Piña colada but very light. I love that our Moscatos are not too syrupy. You get a nice cool feeling when you drink and not overwhelmed with sugar. The flavor is very tropical and feels like a vacation in a glass. My second favorite favorite is our Pinot Grigio. I love white wine and I think that it has this classic feel. Our Pinot Grigo is paired very well for dinner like a nice fish or something. Also our simple Strawberry Moscato is a favorite of mine, I think that is everyone’s favorite. So I had to add a third favorite as well [laughs].
MG: Where else do you have planned with your nationwide bottle signing tour?
CM: We are doing a bottle signing on December 14th in Miami at Sedano’s, which is very exciting. We have done four other signings and I got to meet some really great fans. I like being able to come to the people. That is what I love most about these signings. Sometimes people feel so far away and not very tangible. To me I am very about my fans and this is a great opportunity for me to get out there and meet them and give them a taste of Viva Diva Wine. So I am so lucky to get a chance to present this to them. We are working additional tour dates right now actually. The next couple of stops we are looking at for 2014 are going to be in New York, New Jersey and California. So I am very excited and I can’t wait.
MG: If people are looking to purchase this where can they do that?
CM: For online and retail, we are currently available in over 27 states. We are in the following retail chains including Walmart, Sedano’s, Spec’s, Rouses, Glory Supermarkets and coming soon to Vallarta’s in California. So we are expanding quickly nationwide and hopefully people can get a chance to try it and spread the word!
