ALLIED FAITH & FAMILY CELEBRATING 1ST ANNIVERSARY
Unique Faith & Family Marketing Division Builds on Its Success with Lionsgate, Paramount Pictures and Sony Pictures, and Accelerates into its Second Year with Twentieth Century Fox Home Entertainment
HOLLYWOOD, August 25, 2011 – Allied Faith & Family (AFF), the division of Allied Integrated Marketing dedicated to serving the faith & family audience, is marking the first anniversary of its launch with new projects and new clients, expanding beyond theatrical releases into home entertainment.
AFF’s co-founders, Tom Allen and Kellie Barnes, believe the division’s success has been driven by its unique approach and capabilities. “AFF focuses on the higher values and messages contained in quality films, while also encouraging greater communion between Hollywood and the faith community,” explains Allen. Barnes added, “With faith-based representatives in 21 offices nationwide who interact with religious leaders and communities in each market, we bring a unique mix of relationships, expertise and integrity to our campaigns that has really resonated with both our clients and the faith community.”
Allied Faith & Family has been retained by Lionsgate to design and execute a major promotional campaign for its upcoming motion picture WARRIOR, slated for nationwide release on September 9.
AFF was also recently signed by Twentieth Century Fox Home Entertainment to market several of that studio’s DVD/Blu-ray/digital releases to the faith audience, including the hit animated feature film RIO and the family dramas BREAKING THE PRESS and THE 5TH QUARTER.
This past Spring, Allied Faith & Family teamed with another Allied division – Allied Hispanic – in marketing the theatrical release of the comedy-adventure RIO to families across North America. From the creators of the top-grossing ICE AGE series, RIO has taken in over $143 million at the domestic box office and became available on DVD, Blu-ray Disc and Digital Copy on August 2, setting a home entertainment record as the biggest-selling family title ever for an August release as well as remaining No. 1 on DVD and Blu-ray charts for its second and third weeks.
Starring Drew Waters (“Friday Night Lights”), BREAKING THE PRESS will arrive on DVD on September 20 from Twentieth Century Fox Home Entertainment, and the street date for THE 5th QUARTER, starring Andie MacDowell and Aidan Quinn, is August 30.
Starring Tom Hardy, Joel Edgerton and Nick Nolte, Lionsgate’s WARRIOR speaks directly to both the faith and military markets, where AFF sees considerable overlap. The intense family drama explores the themes of redemption and reconciliation against a backdrop of a mixed martial arts tournament involving two estranged brothers who must face their recovering alcoholic father, their troubled early home life, and each other.
“These are precisely the kinds of movies we seek out,” states Allen. “We are advocates for the faith and family audience who encourage the Hollywood studios to produce more films like this to enrich the culture.”
AFF co-founder Kellie Barnes describes WARRIOR as one of the best action-dramas she has seen in many years. “It’s a great family story told from a Judeo-Christian worldview. It represents the best of what Hollywood can be and respects our audience with its high-level artistry.”
Allied Faith & Family made headlines earlier this year for conceiving and executing an original campaign of prayer support and Christian advocacy for Justin Bieber, which contributed to the box office success of Paramount’s JUSTIN BIEBER: NEVER SAY NEVER. The acclaimed campaign covered 30 markets and accentuated the film’s clean, wholesome nature while engaging the faith press with compelling stories about the actual faith lives of Justin, his mother and his manager.
Other recent Allied Faith & Family projects include a campaign targeting mega-churches nationwide for Sony Pictures’ JUMPING THE BROOM, which opened as the top comedy at the box office on Mother’s Day weekend 2011, and a groundbreaking campaign for the Broadway musical MEMPHIS, which won four Tony Awards in 2010, including “Best Musical”.
About Allied Faith & Family
A dynamic marketing group, Allied Faith & Family serves the increasingly media-engaged market known as “Religious America” as well as the broader family marketplace through a network of 21 field offices. Dedicated to reaching and activating faith- and family-based communities, Allied Faith & Family has to date brought motion pictures as diverse as RIO, JUSTIN BIEBER: NEVER SAY NEVER, JUMPING THE BROOM, Tyler Perry’s WHY DID I GET MARRIED TOO? and BABIES to faith & family audiences across North America. Allied Faith & Family is a division of Allied Integrated Marketing, a full-service integrated marketing firm focused on the entertainment industry and consumer brands. For more information, please visit http://www.alliedim.com.