Inspired By The September 9th Release Of Lionsgate’s WARRIOR, Multi-Tiered Campaign Celebrates Everyday Warriors Among Us
Winner Of Associated Sweepstakes Sponsored by AMC Theatres® To Receive Free Hometown Premiere Of WARRIOR
Santa Monica, CA, August 11, 2011 – The upcoming release of the film WARRIOR, in theatres everywhere on September 9th, has inspired “We Are All Warriors,” a national grassroots and online initiative to identify everyday heroes – the real life warriors among us.
The project is an opportunity for people all over the country to join together to share their stories and answer the central question of WARRIOR: “What Do You Fight For?” From our teachers and coaches to our athletes and veterans, we all fight for something – we are all warriors. At www.WeAreAllWarriors.com, project participants can answer the question in their own words, nominate another everyday warrior, vote for their favorite warriors and rally friends and family to share their contender via Facebook and Twitter.
“We Are All Warriors” will be promoted through media, corporate and non-profit partnerships on both national and local levels. With word first spreading through a series of ESPN-sponsored screenings of the much anticipated and inspiring film, which Edward Douglas of Comingsoon.net has called “as powerful and unforgettable as ROCKY,” the program now expands in its official partnership capacity to include a national promotion with AMC Theatres centered around a sweepstakes where one everyday warrior will receive a free hometown premiere of the film at the nearest AMC theatre.
Said WARRIOR’s director Gavin O’Connor of the initiative, “Everyone fights for something- from parents struggling to support families through tough economic times, to soldiers defending democracy, to teachers combating illiteracy, we fight for things that we believe in. I made this film to celebrate that quality of the warrior within us all, and am proud that this project is reaching out to so many people and inviting them to join in honoring those individuals who embody the qualities of a true everyday warrior. It all comes down to the question, “What Do You Fight For?” and the broad range of partners and participants so far shows how universal and important this topic is.”
All of the project’s inspirational submissions will remain on the website to be shared with the world – a true army of some of America’s most extraordinary citizens is already forming, including Massachusetts’ lieutenant Governor Timothy Murray who fights for his constituents, beloved wrestler Anthony Robles, submitted by ESPN, who fought to ascend in his sport despite having lost a leg, Dolores Bastrop, nominated by her husband for her tireless fight for the poor, and Mike Hardin, nominated by a “proud neighbor” for fighting for life, when he rescued a mother and child from a mobile home that had erupted in fire in while they slept.
The website will also regularly feature video diaries from both everyday warriors and celebrity guests including prominent bloggers, parents, coaches, troops, actors athletes, and pastors, answering the film’s central question ‘What Do You Fight For?’ in their own words.
About WARRIOR
Rising stars Tom Hardy and Joel Edgerton command the screen as two estranged brothers facing the fight of a lifetime in Lionsgate’s WARRIOR, a moving, inspirational action drama from acclaimed director Gavin O’Connor (Miracle).
Haunted by a tragic past, Marine Tommy Conlon (Hardy) returns home for the first time in fourteen years to enlist the help of his father (Nick Nolte) to train for Sparta, the biggest winner-takes-all event in mixed martial arts history. A former wrestling prodigy, Tommy blazes a path toward the championship while his brother, Brendan (Edgerton), an ex-fighter-turned teacher, returns to the ring in a desperate bid to save his family from financial ruin. But when Brendan’s unlikely, underdog rise sets him on a collision course with the unstoppable Tommy, the two brothers must finally confront each other and the forces that pulled them apart, facing off in the most soaring, soul stirring, and unforgettable climax that must be seen to be believed.
A rousing ode to redemption, reconciliation and the power of the human spirit, WARRIOR is also a moving testament to the enduring bonds of family. WARRIOR stars Joel Edgerton (Animal Kingdom, Star Wars: Episode III), Tom Hardy (the upcoming The Dark Knight Rises, Inception, Black Hawk Down), Jennifer Morrison (“House”, Star Trek) and Nick Nolte (Tropic Thunder, The Thin Red Line). The film is directed by Gavin O’Connor; screenplay by Gavin O’Connor & Anthony Tambakis & Cliff Dorman and story by Gavin O’Connor & Cliff Dorfman. Lionsgate and Mimran Schur Pictures present a Lionsgate / Mimran Schur Pictures production. A Solaris Entertainment and Filmtribe production.
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For more information about WARRIOR, visit www.warriorfilm.com.
To answer the question “What Do You Fight For” in your own words, or to nominate a warrior fighting for something important to you, visit: www.WeAreAllWarriors.com.
To view movie trailers, buy movie tickets and see show times at AMC Theatres, visit: www.amctheatres.com.
Join the WARRIOR community on Facebook at www.facebook.com/warriorfilm or on Twitter at www.twitter.com/lionsgatemovies