Directed by: James P. Gannon and Matt Ferrin
Rated: NR
Running Time: 95 minutes
Our Score: 3 out of 5 Stars
I’ve spent nearly a third of my life living in a small town—about 10,000 people. That’s roughly 4,000 fewer than the population of St. Helens, Oregon, the filming location for the 1998 Disney Channel Original Movie “Halloweentown.” While some small towns, like the one I’m from, quietly move on after the credits roll, St. Helens has fully embraced its connection to the Kimberly J. Brown-led cult classic.
“The Spirit of Halloweentown” explores this local obsession by talking with St. Helens residents who count down the days to September, when they can don new costumes, run haunted houses, or dive headfirst into spooky festivities. The film focuses on several town personalities: a new restaurant owner grappling with outsider status in more ways than one, the self-proclaimed Queen of Halloweentown, a cheerleading squad rehearsing a zombie dance, a hometown ghost-hunting crew, and a woman who believes the month-long celebration is basically an open invitation for Satan himself.
There’s plenty to enjoy here, but the film has a scattershot rhythm. These people rarely interact with one another—at least not on screen—and it’s a bit disjointed considering they all live in the same tight-knit town. And for fans of “Halloweentown,” a heads-up: while the movie gets a lot of love at the beginning, it quickly fades into the background. This isn’t a deep dive into the film’s legacy as much as it is a portrait of a town that’s used its connection to the movie as a launchpad for something much bigger.
I mention my own small-town experience because I recognize the elements that made that part of my life feel unique—even if I’m more of a city person these days. There’s a kind of unspoken kinship among the folks in St. Helens, and a shared belief that the celebration, and even the town’s future, are bigger than any one person.cIt’s not Halloween that binds them—it’s the town itself, and the people who make it what it is.