Tencent Releasing PUBG for Mobile
On November the 27th, Tencent, the Chinese tech company announced that it will be co-developing an official mobile version of PlayerUnknown’s Battlegrounds, PUBG, by means of a partnership with the South Korean developer of the game, Bluehole.
Announcement is One Week after Tencent Won Exclusive Publishing Rights
This announcement came a week after the company revealed that it had won the exclusive publishing and distribution rights for the game in China. Tencent managed to secure both of these deals despite a previous notice from watchdogs of the Chinese media stating that PUBG and similar survival-themed games were unlikely to obtain a licence to officially be launched in China. Unlike the kind of entertainment the average online NZ casino delivers, these games are full of blood and gore, you see.
Tencent is Making Waves
Tencent is a tech giant with a portfolio which includes the most popular social network in China, WeChat, and the company briefly surpassed Facebook in terms of market value recently. It became the world’s fifth-largest publicly traded company! Thank to a number of recent acquisitions, it is also the owner of other well-liked gaming titles, with the biggest of these including League of Legends and Clash of Clans.
PUBG is the Hottest Game of 2017
PUBG has managed to sell over 20 million copies worldwide, a feat which ranks it easily as the hottest video game of this year. At its apex, the survival/shooter game had almost two million players online concurrently, a fact which saw it set a new record on Steam, the gaming platform. The idea behind the game is akin to the plot of the popular film Hunger Games. Players get parachuted onto an island, and have to scavenge for weapons. These range from frying pans through to AK-47s, and players then battle one another until only one remains.
PUBG’s Appeal will Broaden Thanks to Mobile
The game getting adapted from its PC version, which is generally the realm belonging to hard-core game players, to a mobile one will definitely work to broaden its appeal, and will no doubt see it gaining traction amongst more casual mobile players. In China, mobile games which have been adapted from PC versions have gone on to become big success recently.
Copycat Games are Becoming Available, Too
PUBG’s wild popularity has gone on to inspire a number of copycat games, with the most prominent of these being mobile titles from Xiaomi and NetEase. Tencent also has plans to launch its very own clone for mobile gadgets, even as it is working to bring the original game to smartphones.
The key differentiator of these copycat games is the way they work around the problem of censorship in China. In October of this year, the official video-copyright body for this country stated that these types of survival games run against the core socialist values of China, and that they are probably harmful to the mental health of young people. In Wildness Action, a game by NetEase, for example, red banners replete with Communist Party slogans are displayed everywhere, hanging from buildings and bridges for gamers to take in while they play.