Ecommerce sites are a great way to make money. Without proper SEO, however, you can watch your sweat equity leave you high and dry. In this article, I will be providing you with some insider pro tips to take your ecommerce site to growth-hacking heaven.
Perhaps, like many people, you think of selling on Amazon, eBay. Etsy or even big-box chains guarantee you good traffic and rank, but the truth is it doesn’t. Many ecommerce sites resort to expensive marketing initiatives to get noticed only to spend more than they make. In fact, as of right now, business owners are spending a large chunk of their revenue on paid advertising and social media ads.
Gues what with the right optimization techniques you can keep your revenue and watch it grow.
Tip #1: Site Structure
The way your site is structured says a lot about your brand and affect your visitors considerably. Each page should offer clear navigation, an intuitive user experience, and a natural flow to conversion. Make sure you have the following:
- Breadcrumb Navigation
- Strong URL
First, breadcrumb navigation offers a list of links so your customers can see which pages they have visited as well as the pages that are on the site. Shopify and other ecommerce sites will walk you through adding this critical bit of navigation to your site. Or Visit this site to check out some ecommerce SEO services that can take care of this and more. This also means better CTR for your site as well.
When cleaning up your URL’s you want to remove all that confusing letters and equal signs and instead streamline your URL to a simple clean link.
Tip #2: Keywords Count
Of course, if we are talking SEO, we absolutely must mention keywords. Unfortunately, many people know little to nothing about keywords. This is why you need to get a hold of some stealthy tools to ensure your keywords get you ranked.
- Google Keyword Planner
These are a few of my favourite things. Each of these great tools will help you get a solid list of good long-tail keywords and a good peek at what your competitors are using as well. They will give you a nice range of analytics. CPC’s, and search volume.
Be sure to choose keywords that can give you high search per month and choose high-intent keywords. Buyer intent is an important topic all its own (visit this site to read about that). The short version is to think about WHY your buyer will shop on your ecommerce site.
Tip #3: Content Matters
Speaking of intent, understanding your buyer persona will also help you create the right content that will appeal to your target audience. It isn’t just what you write about that is important it is how you write it as well. Here is an easy checklist to follow:
- Optimize your H1s, Meta Titles and Descriptions
- Avoid cheesy phrases or jargon
- Easy on the eye – use bullet points to point out features or benefits
- Think about your buyer the whole time
Now that you know the things you should DO, how about the things you shouldn’t? Glad you asked:
- Don’t have duplicate content
- Don’t stuff keywords everywhere
- Don’t use filler content
If you are looking to increase your eCommerce traffic and rank better than ever follow the above tips. eCommerce SEO services are an easy and effective way to get everything you want out of your business without the hassle of having multiple teams working on it. Visit this site to find out more about how to take your business to the next level.
Written by Rajiv. He is writing content for Serpwizz. You’ll find me playing with my dog Gizmo in between copious cups of coffee and even the odd donut or three 😛