The Increasing Role Of Social Media In The World Of Online Casinos

Whether the business is big or small, social media networks can play a huge role in helping them develop. This is thanks to them being excellent for attracting new customers, keeping existing customers entertained and informed, marketing new products and services and providing the vital link between a business and its customer base. With billions of people regularly using platforms such as Facebook, Twitter, Instagram and Snapchat, it’s no surprise businesses such as online casino brands are taking advantage of what social media has to offer.

For a start, engaging with customers these days is huge, especially on platforms such as Facebook. People who visit online casino sites they want to feel appreciated and not only that but they want the services on offer to be kept updated with fresh content. Through social media, it’s remarkably easy to inform customers and potential customers of the latest games, services and promotions on offer. Social media also allows reactions to be gauged accurately too through the use of likes and comments; which is invaluable to any successful service. It’s the ideal link between customers, both new and existing, and the business.

So apart from social media being great for marketing purposes it’s also a great way to actually get to know the customers too. When an online casino operator knows what a large part of their fan base wants from a slot game for example, they can set about ensuring that it accurately reflects their tastes as much as possible. It reduces a lot of risk involved when bringing fresh content to the table. Knowing what somebody likes beforehand is a great advantage and social media can help make this possible.

Keeping customers happy and interested is vital in the success of any business, be it online or offline. Online casinos, Unibet being a perfect example, are renowned for having promotions on for both new and existing customers and what better way to get the message out there than through the use of Facebook, Twitter and Instagram? It won’t just be members who take note either as special offers such as a triple deposit bonus will spread like wildfire on social media from person to person remarkably quickly.

Social media also allows for promotions, special offers and information to be presented to people in much more engaging ways through images and videos. Online casinos often utilize these methods well in order to communicate directly to people and as they will also attract more feedback than a generic Facebook post for example, they’re great tools to ascertain what customers like and dislike.

The role of social media has never been more important, especially for highly competitive businesses, as per seen in the online casino industry. It’s vital that customers are kept happy and are regularly engaged in the right ways and the likes of Facebook and Twitter make this a whole lot easier. With social media also being a hub for accurate feedback on the latest services and products, it’s a crucial tool when it comes to delivering the fresh content that people want and need.

Social casino entertainment – a pleasure or profitability?

For the past few years, the number of casino fans has considerably increased. The diversity of the casino software and a large number of platforms cater for all the tastes of the game «addicts». It seems that handling some online casino websites can bring a good income and profitability. Moreover, it does not require any special technical skills to run a casino business online.

Nowadays, the casino players do not longer need to go to Las Vegas to feel the thrill of tempting the fate. They can do that in one click only. Modern poker client software offers different options, the client’s task is to try some of them out and decide which one is the most convenient. So to say, the client software is various enough to gamble even without turning on your PC. Apart from Desktop and Web Client, there are a lot of mobile applications that yield to no one in the respect of effective functional.

Sometimes we come across the applications developed specially for the mobile operating systems. Meanwhile, the notion of social poker is gaining more and more popularity and recognition as well.

Social casino vs real money expenses

The advantages of the social casinos are obvious. First of all, these games are being played more for pleasure than for money. Because of that, they are not considered to be the gambling games. No material wealth can be won by a client, accordingly, there are much fewer law restrictions and the owners of such client software became the gainers. As long as the casino lover is interested in getting past the levels, they get a huge profit out of such a business. Secondly, you do not need to install any software on your device that takes up a lot of space. And thirdly, last but not least, people can enjoy the games without betting real money. It seems to be a good opportunity for those who want to master casino art and do not want to squander money.

Do not put this out of your head

It is generally known that a lot of people consider casino – even an innocent money-free game – to be a dirty business. But if you have decided to take the chances and try – keep in mind that you’d better follow some basic instructions in order to succeed. First of all, a SEO- and SMM-specialist is a must here. As well as choosing the right contractor of a casino software for your website. And do not forget about the license, we are sure you do not want to spend your first incomes on paying a fine! Good luck!

Social Distortion’s Jonny Wickersham talks about debut solo release “Salvation Town”

Photo by Erika Harding

“Salvation Town” is the debut solo release from Social Distortion guitarist Jonny “Two Bags” Wickersham. Produced by David Kalish the album is an interesting departure from Wickersham’s previous body of work as the album is packed full of acoustical performances. Media Mikes had the chance to talk with Jonny recently about the album and what it was like working with Jackson Browne.

Adam Lawton:Can you give us a little background on your new solo album?
Jonny Wickersham: I started recording the album awhile back and it’s probably been 3 years now since we first started working on it. At the time when I started Social Distortion was very busy promoting and touring behind the “Hard Times and Nursery Rhythms” album. I didn’t initially have a lot of time to work on things. When I went in to record the first track it ended up being more than just working on the song but it was a chance for me to work with one of my idols, Pete Thomas who was Elvis Costello’s guy on drums. Once we finally got started things moved along pretty well and the whole experience was just great. I was really inspired by all the people who were willing to work with me on this album.

AL: What do you think was the main reason you waited until now to release a solo album?
JW: My good friend David Kalish who produced the album was always on me about doing a solo record. I kept putting it off because I didn’t think it was something I could do. I had always written songs however I never had any other vehicle to do them other than with the bands that I was in. I would write material and whether it was Mike Ness or the Cadillac Tramps or Duane Peters they would take what they liked from what I had brought in and then add their own parts especially, when it came to lyrics. I had never really learned to sell one of my songs or perform it. There’s a big difference between being in the recording studio and singing a song and being up in front of a crowd and playing. Then those two things are completely different from me sitting in my living room with an acoustic guitar performing for my cat. (Laughs)

AL: Can you tell us about some of the guest performers that appear on the record?
JW: The guest performers were something I didn’t put a lot of thought in to beforehand. Things just sort of happened off the cuff. I was certainly a fan of everyone involved and really worked out on a song to song basis. We did this record differently than what I am used to. I am used to working up songs as a band, demoing them and then going down to the studio to record the tracks. The bass and drums lay down a foundation and then everything else is built on top of that. There is a process to the whole thing. With “Salvation Town” it was much different. We laid down some acoustic guitar to a click track and then usually just Dave and I would go back and add a simple drum beat and bass line. From there we would try and think ahead of what the song could be. We would just have these ideas of about who might be able to add something really cool to the tracks. We ended up getting David Hidalgo from Los Lobos and his two sons David Jr. and Vincent, Gaby Moreno who was just so great and of course Jackson Browne. The song Jackson appears on is one that I have had for quite some time. It started out as straight ahead punk sounding song but with this being a different record I wanted to give it a different style. As we were working on it I said to David that I thought it could be Jackson Browne song. I never thought Jackson would be a possibility but David called me the day after mentioning and said that Jackson was down for it. I couldn’t believe it when a few weeks later Jackson came in to do his parts. Everything happened very organically. Having Jackson Browne and David Lindley on my album is just gnarly! (Laughs)

AL: Was there any point during the three years of working on the album that you got discouraged?
JW: There were so many discouraging times that I can’t even count. I am a stickler and very detail oriented. I am also one of those guys that have to exhaust every possibility so I was driving David crazy with this thing however; I think we balanced each other out perfectly in the studio. I wanted to make a good record that shows where I am at in my life while reflecting my influences. I didn’t want things to be over produced but at the same time I didn’t want it to sound like a demo. There were times where I wasn’t sure what was going to happen. That’s when I would get sketchy. It was all new to me. Fortunately over the years I have learned that you have to let things take their course.

AL: Do you have any plans to tour behind the release?
JW: Yes! As much as possible. We just recently played at South by South West. With the exception of the aweful tragedy that happened outside of the venue where we were playing the show was really great. It was trip being out there front and center. Every night I am always worried about how I am going to sound. (Laughs)