What Is Still Going to Happen in the Esports Industry in 2017?

We have completed half of the year 2017, and so far we have had many exciting developments in the esports sector. The International DOTA 2 tournament was one of the most striking organizations. The biggest prize in DOTA 2, which is the world’s largest e-sports tournament, was $ 20,770,000 this year. The winner of the tournament (Chinese Wings Gaming team) won a total of $ 9.140,000. In other words, every member of the team earned approximately $ 1.9 million. The sector grew by 41.3% compared to 2016. This is an incredible rate, and no other industry has experienced such growth. In the first six months of 2017, the size of the e-sports sector reached $ 300 million. Analysts expect total revenue will be close to $ 600 million before the end of the year. If the pace of growth continues, it will become a $ 1.5 billion industry in 2020.

This Is a Big Industry

This situation gained the attention of large companies too. One of the most profitable industries at the moment is the e-sports sector. Only the value of the media rights is 95 million dollars. (In 2020, it is expected to reach half a billion dollars.) In other words, global brands and intellectual properties are increasingly taking place in the esports industry. The figures are impressive: Every e-sports fan spends an average of $ 5.2. It is estimated that there are over 200 million fans worldwide. No other kind of sport has this mass of followers. (You can visit https://www.gg.bet for details.) The number of followers is expected to reach 286 million by 2020. This is a very high rate: The e-sports followers are growing almost 36% every year. 71% of the fans are male and between 21-35 years old. However, the interest of women in this sector is increasing too.

Upcoming Developments

So, what kind of developments do we expect until the end of 2017? According to estimates by industry professionals, we can list these developments as follows:

 

  •        Focus on Churners. Have you heard the phrase “churner” before? It is used for players who take a break after starting a game. These types of players play without interruption for a certain period of time and then stop playing for a few months. E-sports companies have been setting their strategies according to beginners and the professionals, until now. However, the research shows that 18% of the churners can be convinced to return to the game much sooner. In other words, it is possible to shorten the duration of the break. Since these types of players prefer to buy items to compensate for their lost time, they are one of the main income sources of developers. In 2017 and over the next few years, we will see new strategies and campaigns for churner players.

 

  •         More Intellectual Property. As we mentioned above, high-profit rates attract the attention of all companies. Surveys show that the players love games that include characters and heroes they are already familiar with. For example, Hearthstone gained popularity very quickly for this reason. (You can visit https://gg.bet/en/hearthstone for details.) For this reason, we will start to see well-known intellectual properties much more often in both current and newly developed games. We saw the latest example of this in “FormulaE” game. Played at the same time as the Formula 1 races, it became popular in a very short time. According to gossips, global brands such as Disney, Universal Studios, and Marvel are also preparing to enter the sector.

 

  •         Mobile Gamers Are Important. There is a generation that grew only by playing mobile games: They never played games on the computer or used the consoles. This generation prefers to play games only with mobile phones and tablet PCs. This generation of “mobile-only” players represents the future of the industry, as they can play anywhere and anytime. In other words, game developer companies are gradually beginning to focus on games that run on mobile platforms. By the end of 2017 and in the years to come, we will see a much larger number of mobile e-sports games.

 

  •         Ecosystem Integrations. Twitch is at the forefront of companies conducting the integration work. E-sports games are now being developed with the ability to support social media and live broadcast platforms. You do not have to use an external program. Twitch Prime is one of those cases. If you broadcast the game you play, you gain access to special levels, achievements and even new game modes. The goal is to create a complete ecosystem for players and provide all the features they’ll ever need without leaving the game. This also changes the process of developing games. We will soon begin to see e-sports games with features like “Twitch Exclusive”. As a matter of fact, Amazon Game Studios is working on similar systems too.

No Major Tournaments until the End of the Year

There are no other major tournaments to be organized by the end of 2017. Local events and competitions will continue, but we have come to the end of the organizations that award million dollar prizes. Likewise, there is no new AAA game we expect to be released by the end of the year. However, there are many games planned for publication in 2018.

Finally, let’s talk about an interesting report published in Newzoo.com: E-sports betting industry is much bigger than predicted. According to estimates, the betting sector is now more than half a billion dollars in size. In other words, the betting industry is bigger than e-sports sector itself. At present, most of the big companies do not enter this sector, so the exact figures are unknown. However, we can say that these large numbers will soon be of interest to them. In other words, the e-sports betting sector will grow rapidly in the coming years.

Can VR Change the Online Gambling Industry?

Almost everyone agrees that virtual reality and augmented reality are going to become established very soon. The question that people have is: can VR change the online gambling industry? It’s one thing if virtual reality and augmented reality are just new trends that will slightly modify the industry. If they can completely revolutionize the industry, people should really take note of them.

The new virtual reality and augmented reality of the near future will manage to change the industry in some very real ways, of course. However, people will still be going to online casino gaming websites in order to try to earn jackpots. The manner in which they play the games probably won’t actually change that much either. The games themselves are going to be different because of the graphics, but even then, they are not going to be so different that they will be entirely different games.

Ultimately, it all comes down to how much people really care about the graphics and the graphical interfaces of the games that they play. There are plenty of players who don’t place that much of an emphasis on the graphics. Game reviewers certainly do, and they will give good reviews to games and bad reviews to games on the basis of the graphics in a lot of instances. However, the level of emphasis that members of the general public will place on video game graphics will have a tendency to vary, and this is something that a lot of people should keep in mind when they are trying to decide whether or not virtual reality and augmented reality will completely alter the industry at large.

Most people are still excited about virtual reality and augmented reality. However, some of them might be entertaining fantasies about what is actually going to happen in the new world of virtual reality and augmented reality. There are people who believe that virtual reality will be genuinely good enough to fool a person’s senses, making them believe that they really are in a completely different location. It is possible that virtual reality technology will be good enough to do that down the line. However, at present, virtual reality technology will look advanced but not really revolutionary in that way.

It is true that virtual reality and augmented reality will change things in the next few years. However, the world is not going to be completely different in every way. People will have to acknowledge that if they want to be realistic about what these technological changes are going to accomplish in the short-term. An Online Pokies Guide is still going to be useful in three years. People will still be playing the traditional games in four years. The virtual reality and augmented reality that a lot of people are excited about now will give them more options. However, they are not going to want to completely alter all of their gaming habits as a result of these new choices, and they will still be interested in the current gaming technologies.

ESports – the multi million pound industry that shows no sign of slowing down

When some of Europe’s biggest soccer clubs become involved, it’s a sure sign that there is money to be made. Soccer’s voracious appetite for money is legendary and when it comes to exploiting market segments, few sporting organisations are better than soccer clubs.

Paris St Germain, Santos, Manchester City, West Ham United, Ajax, Besiktas and Schalke are just some of the clubs involved. When leagues begin partnerships, it’s a sign of more investment to come.

City signed their first eSports player others are ahead of that curve. For the clubs, it’s all about brand exposure. Tara Warren, executive director of communications at West Ham, explained that digital and tech are the club’s priorities as far as brand awareness is concerned. eSports and the professional game enjoy a symbiotic relationship.

So too do other sports and the burgeoning eSports, which is of little surprise when the market is estimated by some analysts to be worth $1bn in 2018. Global sport finance specialists, Deloitte, offers more caution, predicting significant – but smaller – growth, a point with which the Financial Times agrees.

It’s clear that some areas of eSports are more established than others. While the winners of the Interactive FIFA World Cup receive £20,000, the winning team at the International Dota 2 Championships get £6.7m. To put it into context, the winner of the Men’s Singles at Wimbledon 2017 will walk away with a cheque for £2.2m. According to the BBC, the total prize money won globally in 2016 was a staggering $93.3m.

Premier League involvement may see the FIFA money increase; 600m players worldwide mean that each year’s new version of the game pulls in more money than the previous edition.

And if you’re still not convinced eSports is the real deal, consider this. An ESL Gaming initiative, in co-operation with NADA and working toward WADA recognition, is to outlaw the use of Performance Enhancing Drugs (PED) which blight other sports. eSports has arrived.

Taking Advantage Of The Tools To Hand

All this from humble beginnings when groups of players met at conventions for multi-player tournaments. Now, most online bookmakers offer a full market on events, while Betway Sports made the headlines last year when they became lead sponsor of Ninjas in Pyjamas, one of the world’s most famous eSports teams.

Despite the money involved, there’s still a perception in the wider world, that eSports is a fad, a new toy whose novelty will soon wear off. Nothing could be further from the truth; eSports will evolve in the same way other professional sports did.

It wasn’t until the mid-1980s that the UK bought into American football. Since then, it has grown through a path of two steps forward, one back. Now more popular than ever, the Super Bowl is becoming an ‘event’ in its own right in these green and pleasant lands.

eSports is unlikely to follow a similar trajectory. It’s very nature puts it front and centre of the technological world we live in today. Any advancements are likely to pull eSports along with them, giving it an immediate advantage on those which went before.

There’s little sign of the growth stalling. It may slow down in coming years but with studios producing games deliberately designed for the eSports, as well as the domestic markets, the signs are that there is much more to come.

Perhaps the biggest danger is the internal perception. With prize money commanding staggering sums, there is bound to be a schism at some point. Those who want the ‘purity’ of their eSports retained will reach a point where the mainstream popularity is too much for them. A bit like fans of a band who after years of working the club circuit make it big but some resent their ‘precious’ being popular.

The Future’s Bright, The Future’s Unlimited

That won’t matter much in the overall scheme of things. As eSports gains in popularity and the additions outweigh the churn of players, there is no problem. BI Intelligence reported that 300m people “tune in” to eSports today, with projects of 500m by 2020. With that kind of reach, the cliff edge seems some way off.

It’s important to remember that as an industry, professional eSports is less than a decade old. Amateur level occupies the same level as Comicon, where the participants are viewed as obsessives. Professionalism confers a different status and in a young industry, there are still plenty of revenue streams to exploit.

Indeed, there are more games to exploit. The genres may be well defined but the games themselves are limited by technology and human imagination. So long as the studios come up with original ideas, as well as iterations of games which capture the imagination of the players, there is a market for eSports.

Why Blockchain Technology is Causing an Industry Revolution​

If you listen to the tech experts, then we’re in the middle of a blockchain revolution. The technology behind the often misunderstood currency, Bitcoin, blockchain is currently being adopted by a variety of industries.

Without delving too deep into its specifics, blockchain is basically a way of validating transactions without the need for human authorisation. Each time a Bitcoin payment is sent a specific address, it needs to be verified by a network of computers. Once the payment is verified, its details are stored in a block of valid transactions and this block is then uploaded to the network of the computer holding the blockchain.

Breaking Down the Blockchain

Essentially, a blockchain is a record of every Bitcoin transaction, in much the same way a bank uses a ledger to track payments across accounts. However, because this system is updated every 10 minutes and stored on network of computers, it means that each transaction is highly secure.

Although somewhat complex for the general public to really appreciate, the tech experts in the banking world, healthcare profession and security industry are all starting to use this technology to enhance their services. Indeed, according to a recent report by the Financial Times, blockchain looks set to “disrupt” the way the fund industry currently operates.

With blockchain gaining in popularity, many experts, including the Digital Current Group’s Barry Silbert, have suggested that this revolution could help to make Bitcoin a mainstream product. Back when the cryptocurrency first went live in 2009, many insiders believed it would become the currency of choice for the masses within a few years.

Unfortunately, those predictions were a tad optimistic as Bitcoin is still seen as an “alternative” option rather than “the” option for those spending money online. However, that’s not to say you can’t do some “mainstream” things with Bitcoin. Indeed, when you consider that British Airways, a company that made $1.2 billion (£850 million) in profit in 2015, now accepts Bitcoin payments, it’s clear the currency is gaining credibility.

Bitcoin Already Has Base Online

In fact, it’s not only the aviation industry that’s starting to realise the value of Bitcoin payments. iGaming, otherwise known as online gambling, is a $41 billion (£28 billion) industry that’s starting to see more Bitcoin-based sites spring up. VegasCasino, a Vegas Royal S.A., platform now offers an array of Bitcoin only betting options.

Inside the VegasCasino sportsbook, customers can place bets from as little as 0.10 mBTC on everything from football and Euro 2016, to the NBA playoffs and the Olympics. Similarly, the site also offers slots, table games and ever virtual lotteries; all of which are powered by Bitcoin alone.

Beyond the iGaming industry, Dell, the computer manufacturer, brokered a deal with Bitcoin walled Coinbase in 2015 which allowed cryptocurrency customers to get a discount on Alienware PCs. Similarly, Overstock.com began offering discounted prices on everything from watches to bed linen after it started accepting Bitcoin payments in 2014.

Are We on the Cusp of Technological Shift?

In a nutshell, what we’re currently seeing is a shift in the way transactions of all shapes and sizes are processed online. As we can see, Bitcoin is already thriving in a variety of industries and it’s this popularity that has helped blockchain technology move into the mainstream.

Whether or not this will in turn bring people’s attention back around to Bitcoin remains to be seen, but what is clear is that people are willing to accept new forms of technology and that should mean we’ll be seeing a myriad of innovations in the coming months and years.